Betting on Football 2018, held at Stamford Bridge from 20-23 March, will demonstrate its international appeal by delivering updates around the biggest sports betting jurisdictions. Global Market Profiles, which takes place on the first full day of #bofcon2018 on Wednesday 21 March, is one of five main tracks at the event, which will feature a total of more than 40 …
Read More »Events
Jaap Kalma: SBC Sponsorship Forum – Why Football Sponsorship can make a positive difference in 2018
Heading up the SBC Sponsorship Forum at the upcoming Betting on Football Conference (20-23 March) is sports marketing and commercial veteran Jaap Kalma, who believes that sponsorship is now more important than ever for the betting industry and its wider stakeholders. Ahead of the event at Stamford Bridge, Kalma says that industry stakeholders have to understand new sponsorship values which are changing …
Read More »Registration opens for London Baby 2018
Registration has opened for London Baby 2018, the largest networking party held on the first night of ICE London, the world’s biggest gaming exhibition. Organised by SBC and iGaming Business, #londonbaby2018 will return to the stunning Café de Paris for the fourth consecutive year. On Tuesday 6 February, more than 900 sports betting industry guests are expected to attend the …
Read More »SBC’s on the ball: La Liga, Vincent Kompany and a resignation in Russia
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at La Liga’s expansion plans, a resignation in Russia and new technology in England. ____________________ Marriner the man to debut innovative technology in English football Andre Marriner will take charge of the first match in …
Read More »Betting on Football 2018 takes shape with new speakers and exhibitors
Leading speakers from across the industry have signed up to Betting on Football 2018 (20-23 March), while 70% of the exhibition space at Stamford Bridge has already been sold. The list of confirmed speakers includes Snaitech CEO Fabio Schiavolin, Danske Spil CEO Niels Erik Folmann, Mr Green CEO Jesper Kärrbrink, Pinnacle CEO Paris Smith, Veikkaus Senior Vice President Jari Vahanen, …
Read More »Young Gamblers Education Trust named as ICE 2018 charity partner
ICE London has appointed its first ever charity partner for this year’s event. The Young Gamblers Education Trust (YGAM), an independent registered charity whose stated aims are to inform, educate and safeguard young people against problematic gambling, has accepted the invitation extended by the world’s largest gaming technology event which takes place across 6 – 8 February, ExCeL London, UK. …
Read More »Joe Lovelace – Marathonbet – A marathon not a sprint
We caught up with Joe Lovelace, Head of PR at Marathonbet, after the firm were awarded with Marketing Campaign of the Year at the recent SBC Awards. Lovelace reflects on a vintage year for Marathonbet, and outlines the plans moving forward into 2018. SBC: Firstly, how happy were you to receive the award, and why do you believe Marathonbet was chosen over …
Read More »ICE London continuing free to attend seminars
A number of seminars designed to heighten learning opportunities are to be continue at next year’s ICE conference. The free to attend sessions are to continue to be made available to the international gaming community for the full duration of the ExCeL London held event. Available on the show floor in the south gallery of the centre, the workshops have …
Read More »SBC Awards caps ground-breaking 2017 for SBC Events
The disco-themed SBC Awards provided SBC Events with a fittingly stunning finish to 2017, a year in which both its headline conferences recorded growth of more than 100%. The success of the ceremony at the Artillery Garden, which featured a silent auction that raised £1,700 for GambleAware and saw bet365 collect the Bookmaker of the Year prize for the fourth …
Read More »Square in the Air – Robin Hutchison – The “go-to-provider” for sports betting PR
We spoke to Robin Hutchison, Director of sports betting PR agency Square in the Air. He looks back on a memorable year for the firm, and discusses his hopes moving into 2018. SITA was recently crowned Marketing Agency of the Year at the annual SBC Awards, and Hutchison believes his company were good value for the honour: “We were delighted …
Read More »