Events

Affiliate Marketing Masterclass confirmed for Betting on Sports America

Masterclass

Delegates attending the upcoming Betting on Sports America conference (23-25 April) will be given the chance to learn about how affiliate marketing will shape up in the newly open US market as part of the Affiliate Marketing Masterclass on 24 April. The Masterclass is free to attend and delivered in partnership with AffiliateINSIDER through the organisation’s Founder and CEO Lee-Ann …

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Sue Schneider joins SBC as Community Director

Industry veteran Sue Schneider is to join SBC (Sports Betting Community) in a permanent capacity as Community Director as the organisation continues to invest in the US market ahead of this month’s Betting on Sports America conference. Schneider has been working as a consultant to SBC in establishing the event, which is being held April 23-25 at the Meadowlands Exposition …

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Unrivalled lineup of betting expertise at Betting on Sports America

Betting

A fast start to the first morning of Betting on Sports America (23-25 April) will see New Jersey Governor Phil Murphy make a keynote address to the industry, before former US sports stars Ryan Howard and Brian Westbrook explain the increased crossover between sports, sports betting and venture capital. These two sessions were just a small part of the full …

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Why realistic odds and outcomes trump top graphics for virtuals

Golden Race - Mobile

Golden Race CEO Martin Wachter told delegates at the Betting on Football conference that “what works in real betting doesn’t always work in virtuals”, while more realistic odds and outcomes is more important to the customer than the best graphics. Speaking on the ‘Let’s get digital: where now for virtual sports’ panel at last week’s event, he explained how Golden …

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G2E and SBC sign event partnership deal

Global Gaming Expo (G2E), the world’s premier international gaming trade show and educational event, is partnering with sports betting trade event specialists SBC (Sports Betting Community) to copromote each other’s industry leading events. SBC organises the world’s biggest dedicated sports betting events in London (Betting on Football and Betting on Sports) and has launched Betting on Sports America (23-25 April) …

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OtherLevels: Brendan O’Kane – Customer expectations will be the driving force for innovation

Ahead of this year’s Betting on Football, we have turned our attention towards everything innovation, catching up with OtherLevels Founder and CEO, Brendan O’Kane. We spoke about the acceleration of innovation in recent years, and the importance of personalisation for a sportsbook experience. At this year’s event, Brendan will be speaking as part of our Betting on Innovation track, where …

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Scott Davies sharing experiences to help prevent problem gambling

“Some people will understand, some won’t. But there was a point when betting was the reason I was getting out of bed in the morning. Not the football, not my family, I just got up and placed bets, that was it. It was all I wanted to do.” Whether it’s the lifestyle, passion for the game or simply it’s a …

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Assessing the football and betting sponsorship dynamic

VSoftCo - Copyright: wavebreakmediamicro / 123RF Stock Photo

Much has been written regarding the industry’s relationship with sports, none more so than football, where criticism has suggested measures must be put in place to curb what is seen as an over saturation of marketing, sponsorships and advertising. This topic is set to fall under the microscope at the sixth annual Betting on Football, taking place this week at …

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New Betting on Football track answers industry’s burning questions

With only a few days until the Betting on Football conference returns to Stamford Bridge, SBC has introduced a new format to one of the panels which will allow the audience to pose the big questions to some of the industry’s most influential figures. Set to bring the Leadership in Betting track to a lively close on Wednesday 20 March, …

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SBC-QT: Does football and betting go hand-in-hand?

With only a few days until the sixth edition of SBC’s Betting on Football, we have been chatting with our sponsors to chat about a handful of the topics that will be discussed in our six tracks at the event, ranging from new technologies to the way betting and football interact with one another. In this SBC’s Question Time, we honed …

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