Events

Events news and features

SBC Summit Barcelona – Digital: Winning with Free-to-Play

SportCaller

Fresh from his #SBCSummitBarcelona presentation, SportCaller MD Cillian Barry (pictured) unpacked the progressive rise of free-to-play (FTP) as a global force and a vertical in its own right. In our lifetimes, no chapter change has been as stark as when COVID-19 flipped the script, sending shockwaves and plot twists throughout every industry imaginable. Of course, the gambling sector was no …

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Minja Bolesnikov: “I think we are boring as an industry”

This year has seen a seismic shift in the sports betting landscape. Retail in Europe at times became temporarily null and void, whilst operators have had to adapt to new sectors in order to provide a market for their punters when live-sport was unavailable. Speaking at SBC Summit Barcelona – Digital’s ‘Future Landscape of Sports Betting’ panel Minja Bolesnikov, CEO, …

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Niels Erik Folmann: The pandemic was not just a commercial issue, but also one of integrity

With a lack of live sports markets over the last few months, betting companies and punters alike have switched their attention towards a range of new sports, leagues and betting opportunities – but doing so has resulted in fresh concerns regarding the integrity of such markets. Discussing how the pandemic has affected the ways in which companies approached the last …

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Innovation and emerging markets the focus of SBC Summit Barcelona – Digital day two

SBC Summit Barcelona - Day Two Preview

Day two of SBC Summit Barcelona – Digital will again feature a line-up of senior executive speakers from major operators, as the focus turns to the technological innovations driving growth in the betting & gaming industry, and opportunities in emerging markets around the world. Following the success of the opening day of the industry’s largest ever virtual conference and exhibition, …

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SBC Summit Barcelona – Digital: A new reality for omnichannel

omnichannel

In principle, the challenges for delivering an effective omnichannel strategy remain the same across all gambling territories, but in some cases regulations dictate that this is now more about recreating the same user experience than it is syncing up distribution channels. That was one of the main takeaways from the ‘Creating an omnichannel experience’ panel, sponsored by Italy-based B2B service …

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Matt Scarrott: Alternative markets will struggle to compete with the bigger sports

Alternative markets have increasingly come to the fore over the last few months as bookmakers sought to offer new betting opportunities for punters during the global pandemic. While these markets have proven popular, Matt Scarrott, Director of Sportsbook at BetVictor, stated that they will never provide the same allure as the big sports that we are used to. Speaking at …

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Joe Lee: Data is king when it comes to launching new markets

The use of features such as ‘request a bet’ can be key in ensuring that operators meet the growing demands of personalised markets explained Joe Lee, Head of GB&I – Sportsbook Trading at Paddy Power.   Lee was speaking on the Creativity in market making panel at the SBC Summit Barcelona – Digital, sponsored by Sporting Solutions, where he was joined …

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Major operators head high-quality day one speaker line-up for SBC Summit Barcelona – Digital

SBC Summi Barcelona Digital - Day One Preview

The biggest ever virtual event for the betting & gaming industry kicks off on 8 September with a stellar line-up of speakers, as top executives from DraftKings, Sportradar, GVC, Paddy Power, Parimatch, Coingaming, Pinnacle and Stanleybet share their insights with the SBC Summit Barcelona – Digital audience.  Day one of the online conference and exhibition opens and closes with unmissable …

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SBC provides the best speaker line-up of 2020 – direct to your desk

SBC Summit Barcelona - Digital

The sports betting industry has been advised to prepare for the biggest virtual gambling event in history next week – SBC Summit Barcelona – Digital. SBC’s Founder and CEO Rasmus Sojmark is encouraging everyone to plan their week very carefully, otherwise they risk missing some of the expert insight that will be shared over the course of the week.  He …

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A helping hand(over): BMIT Technologies virtual agent finds customer service balance

customer service

Finding the right balance between live and automated support for customer service is an ongoing debate in the iGaming industry. While the process of ‘deflecting’ (to technology) for simple case resolution is now well established, the introduction of artificial intelligence (AI) brought new challenges as well as creating opportunities. For example, finding that line where the issue at hand becomes …

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