ICE 2016

ICE 2016 secures top three business exhibition ranking

ICE 2016 ranked in the top three business exhibitions to have taken place in the UK over the past 12 months, according to figures from research agency Fusion. The agency applied the Net Promoter Score (NPS), a metric used by Apple and Amazon to measure the level of customer satisfaction, with ICE 2016 recording an NPS of +53 from exhibition …

Read More »

ICE grows in attendance for seventh consecutive year

ICE Totally Gaming 2016 was visited by 28,487 industry people, an 11.7 per cent increase on 2015, confirming the London showpiece as the world’s biggest B2B gaming event. As reported in InterGame, it was the seventh consecutive year in which the show has grown in attendance. The show also had 529 exhibitors from 62 countries. The figures are subject to an …

Read More »

Microgaming’s vision of the future with virtual reality roulette – video

One of the stand out products on show at the ICE exhibition was the Microgaming’s VR Roulette prototype. Housed in an ultra-futuristic CRYO lab, made specially for the event, the reality-altering prototype was designed to study the immersive potential of 3D technology in the online gaming industry. Transporting players to a roulette table in outer space, VR Roulette uses the Oculus …

Read More »

GamCrowd: Pitch ICE 2016 voting and alumini success

Voting is closing at the end of the month to find the winner from the Pitch ICE competition which took place at London’s ExCel during Clarion Gaming’s Totally Gaming event. In total 14 new start-ups took to the stage during the show to convince attendees of the attraction of the potential of their business idea. The show featured fantasy and social gaming ideas, gaming services …

Read More »

Peter Gough – Fenway Games – Simplicity of concept and design

The ‘Game to Watch’ competitions at ICE 2016 showcased the most innovative games recently developed and prepared for launch to the gaming market. SBC News were delighted to catch up with Peter Gough, after his company were crowned deserving winners of the established games category. Peter, who is the Founder of Fenway Games, reflected on a week of industry validation …

Read More »

Helen Walton – Gamevy – ICE recognition for the Gamevy focus

Just a few days after ICE 2016, SBC News spoke to Gamevy Founder and Marketing Director Helen Walton to discuss the company’s success in winning the ‘Game to Watch’ competition, with online gameshow ‘The Heist‘. Winning the competition marked an ICE double for the online game developer, who also won the inaugural PitchICE in 2015. Helen was understandably delighted with the …

Read More »

Gamevy crowned Game to Watch ICE 2016

A year on from scooping the PitchICE Best Start Up award, Gamevy have won the Game to Watch competition at ICE 2016, beating off stiff competition from some hot new contenders, including Skillz Gaming. The hotly-contested game to watch competition sees companies compete for the game judged most interesting and likely to succeed. Given the innovation for which ICE is …

Read More »

NetEnt unveils Jimi Hendrix online slot

Leading software provider NetEnt has announced the creation of music-themed game, Jimi Hendrix online slot. The new slot will join the NetEnt’s Rocks’ Trilogy, with the recent launch of Guns N’Roses slot and the upcoming Motörhead-focused game. NetEnt officially unveiled this at ICE Totally Gaming 2016 in London. Jimi Hendrix, the main character of the future slot, is regarded as one …

Read More »

Clarion Events confirms ICE Totally Gaming will keep growing

After the conclusion of ICE 2016, event organisers Clarion Events have confirmed they will renegotiate its contract at ExCeL for the 2020 show onwards, by which time the show organisers expect that ICE Totally Gaming will be occupying the entire site. Clarion also confirmed that this year the show grew by another 4,000sq.m. Only 12 halls were not occupied, but …

Read More »

Rank Group signs deal to take Microgaming content via Quickfire

Quickfire, powered by Microgaming, has signed a major UK casino firm in Rank Group. Entertaining Britain since 1937, Rank Group is one of the largest gaming entertainment brands in the UK. Its gaming services include Grosvenor Casinos, the UK’s largest multi-channel casino operator, and Mecca, one of the most popular community gaming websites in Great Britain. Rank has joined forces …

Read More »