ICE 2015

ICE 2015 Round the World Winner takes the campaign to Uzbekistan

It’s not often that you attend the world’s most international and largest gaming exhibition only to find out that you’ve won a free round the world trip, but that’s exactly what happened to Simon Beacham, Head of Electronic Gaming for Grosvenor Casinos / Rank Group at February’s ICE Totally Gaming event held at London’s ExCeL Centre. Simon, who won the golden …

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ICE 2015 attendance audited at record breaking 25,497

An independent audit undertaken by BPA has confirmed that attendance at ICE Totally Gaming 2015 fell just three short of 25,500.  The audited figure of 25,497 represented an 8% increase on  2014 and was 15% up on 2013, vindicating the decision to relocate to the purpose-built ExCeL Centre situated next to London’s financial and commercial district at Canary Wharf. ICE attendance audited at record …

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Adge gives affiliates the edge

Adge, a software as a service which aggregates statistics from online gambling affiliate programmes into one cloud based platform, has doubled its coverage from 250 programmes to nearly 500 since launching in Q4 2014. Adge was soft-launched in 2014 and then taken to the wider market in early 2015 at the LAC and ICE trade shows. Adge was developed over …

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Warwick Bartlett on tax – The Only Way is Up

 Warwick Bartlett, CEO of Global Betting and Gaming Consultants, discusses how government’s approach taxation means that rates are more likely to go up than down. The most pleasing sight at ICE 2015 was to see some of the younger companies which two years ago took the smallest booths are now spending upward of £250,000 on impressive stands.  Such companies have …

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Point of consumption transition gone ‘pretty smoothly’

UK Gambling Commission CEO Jenny Williams believes that the transition to the UK point of consumption licensing has gone ‘pretty smoothly really’. In an interview with John Hagan of the Harris Hagan law firm at ICE, Williams revealed that the regulator now believes it has total coverage of the UK market. She said: “Nearly all the 150 plus overseas operators …

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ICE breaks 25,000 milestone with 8% jump

Visitor figures for ICE 2015 have for the first time broken the 25,000 mark.  The interim figures, which are subject to a final independent audit, show that a total of 25,386 unique attendees made the journey to London’s ExCeL Centre, an 8% increase on 2014, and the sixth consecutive year of growth for what is the world’s biggest business-to–business gaming event. Clarion’s Portfolio Director Kate Chambers …

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Voting opens for Pitch ICE winners

Voting has opened at www.GamCrowd.com/PitchICE to determine the inaugural winner of Pitch ICE. Presented by GamCrowd and Clarion Events, the competition saw start-ups showcase their ideas in front of attendees during 15-minute slots at ICE 2015. Videos of the pitches have been published and the concept which attracts the most votes before the deadline on Friday, February 20, will gain …

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Scientific Games pulls together for ICE showing

Major industry supplier Scientific Games made its debut appearance as one of the most diversified gaming and lottery suppliers in the world at ICE last week, following the recent merger between Scientific Games and Bally Technologies. For the newly-merged group’s first outing at the world’s biggest B2B gaming exhibition, strategic creative agency 2Heads was contracted to design an environment that …

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GBGroup’s ICE protest makes serious data point

Last week’s ICE Totally Gaming saw GBGroup stage a ‘protest’ outside of the ICE gaming convention at ExCel London. Advocating a trust economy, the protesters ‘represented’ gaming users who are campaigning for better recognition by gaming operators of their individual identity. The protesters argued that gaming companies should be better able to identify their customers and recognise their individual needs …

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ICE Blog – Innovation in in-play betting – What’s Next?

Session: BetMarkets – Panel Session Mixed industry and fantasy sports panel discuss the impact of in-play odds and data on products and customer engagement. Panel discusses automation, data feeds, increasing volume/liquidity and future market opportunities ICE panel Seth Young – COO Fantasy Sports Leagues Jake List – Founder of LevBet Andrew Patterson – Chief Operating Office Metric Gaming SBC Session …

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