Events

BetterBetting’s Brink: Taking the BETR platform to the next level

Copyright: lightboxx / 123RF Stock Photo

SBC spoke to BetterBetting Founder and CEO Adriaan Brink, who spoke about the success of the firm’s BETR platform, as well as its progression plans for the coming year. SBC: What has happened with BETR since the launch of the product in July? Adriaan Brink: Since launching the product in July, ahead of the FIFA World Cup, we have made significant …

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Formula 1 MD to reveal details of $100m live betting deal at Betting on Sports

Formula 1, the world’s most prestigious motor racing competition, has announced a ground-breaking sponsorship and data rights commercial partnership with Interregional Sports Group (ISG) to produce a F1 betting offering and give fans new ways to get closer to the sport they love. In a first-of-its-kind partnership for the sport, Formula 1, ISG and Sportradar will work with data taken …

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AI-based Wiraya solution to solve player activation puzzle

Wiraya

Wiraya has targeted the issue of player activation in the sports betting industry, in which an estimated 60% of new registered players fail to ever make a deposit. The player activation specialist has set up an hour-long webinar for Tuesday 25 September (14:00-15:00 BST) to help its industry counterparts to both optimise communication with players and deliver a real increase …

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Stickyeyes: Industry SEO specialist gears up for #bosweek

In the digital era, the complex world of SEO and algorithms is becoming increasingly crucial for driving traffic and creating business. The sports betting industry is no different, and a number of marketing firms have formed to provide guidance on these very topics. Digital and content marketing agency Stickeyes talks us through the best way to drive traffic, spend efficiently and …

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Work Hard / Play Hard! Mkodo and HiPay to sponsor official #bosweek networking party!

Mkodo and HiPay have been confirmed as the headline sponsors for the official networking party in #bosweek (18-21 September), held at the stunning Altitude 360 on Wednesday 19 September. Altitude 360, located on the 29th floor of Westminster’s tallest building – Millbank Tower, has been selected by SBC Events for its 360-degree view of the UK’s capital city, renowned party …

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Algosport announces BetBuilder extension ahead of #bosweek

Industry algorithm specialist Algosport has extended its BetBuilder product to accommodate in-play, cash-out and edit-your-bet functionality. As well as football, it will also be available on the new tennis, snooker and handball products. BetBuilder seeks to automate the ‘Request-a-Bet’ functionality that is manually operated by bookmakers via Twitter. Proving to be a hit over the World Cup, Algosport is now extending this …

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OtherLevels lauds “great opportunity” ahead of #BOSWEEK

In-play has enjoyed a tremendous surge in popularity since introduction, and now encapsulates such a huge chunk of many revenue streams. As in-play grows, however, so does the need for personalised, relevant real-time player engagement, which can be so instrumental with regards to those all important retention figures. This is one such area OtherLevels are to address as part of …

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New Shores… BOSCON2018 to bring expert insights for the emerging US betting market

With legal sports betting having gone from being a possibility to hard and fast reality in the US, this year’s Betting on Sports Conference (18-21 September) has a vast amount of ground to cover as it explores how the nascent market will take shape in the next few, crucial months. To that end, organiser SBC Events has gathered a who’s …

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Sports betting Hall of Fame to induct 5 new members at Natural History Museum

The Sports Betting Hall of Fame recognises those people who have made an outstanding contribution to the betting and gaming industry over their careers. This year’s Hall of Famers will be recognised as part of the Betting on Sports Week with the evening event taking place at the prestigious National History Museum on the evening of Thursday 20 September. Betting …

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“Last Untapped Market”: Will India reach its betting potential?

India - Copyright: corund / 123RF Stock Photo

With a population of 1.3 billion and a GDP of $2.4 trillion (dwarfing that of Brazil, Canada and Russia amongst others), describing India as an ‘emerging market’ is something of an understatement. As things stand, gambling in the vast South Asian nation is heavily restricted, other than selective categories such as lotteries and horse racing. The model is similar to …

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