UK

Organisers of London Baby, the best attended networking party on the first night of ICE, are advising people to sign up sooner rather than later if they want to join the crowd at Café de Paris. Last year the demand for the event was so high that Sports Betting Community (SBC) and iGaming Business (iGB) had to close off registration …

Another year, another example of the famed ‘magic of the cup’ during this weekend’s third round action. League 2 side Oxford overcame Swansea, whilst minnows Eastleigh drew with Championship Bolton Wanderers. Elsewhere Wycombe drew 1-1 with Remi Garde’s struggling Aston Villa. With numerous chances of a thrilling upset, generous odds in hand, the third round weekend is a popular one …

Interactive gaming operator NetPlay TV has confirmed that it has ended its pursuit of Sportech asset The Football Pools (UK). Issuing a short corporate update, the operator confirmed that it had ‘terminated talks’ with Sportech governance regarding its interest in the division. “After careful consideration the company has decided not to enter into this process and has therefore terminated discussions,” …

This morning London AIM listed betting operator GVC Holdings (GVC) issued a corporate trading update for its full year 2015 performance (period ending 31 December) Ahead of its merger with bwin.party Entertainment, GVC reported Net Gaming Revenues (NGR) of €247 million (£184 million) up 10.2% on FY 2014’ €224 million (£167 million). The operator further detailed that during 2015 it …

British slots and table games provider Realistic Games has moved to strengthen its commercial team with the appointment of Robert Lee as Commercial Manager.  The former Gala Coral and Ladbrokes employee will work alongside the Berkshire-based company’s commercial director Andy Harris. His recruitment from fellow supplier IGT, where he managed their bingo product, will help Realistic ahead of next month’s …

SBC correspondent Scott Longley examines why the online bingo industry has returned to basics and placed greater focus on content marketing, as operators and affiliates look to strengthen brand and product propositions in a highly saturated market.  ________________________________- You might be forgiven for thinking that the only lessons bingo can teach any sports-betting professionals is some handy rhyming slang for …

UK marketing news source The Drum has reported that Toronto listed operator Amaya Inc has appointed Crispin Porter + Bogusky (CP+B Group) as its lead creative marketing agency for new sports betting brand BetStars.com The appointment of CP+B Group as lead agency, follows last December’s soft launch of the BetStars Version 1 client by subsidiary PokerStars. Amaya governance has continually …

Unibet are pleased to announce that they will become a sponsor of Essex County Cricket Club (CCC). The deal will see them become the Official Betting Partner of the County, and will also include stand sponsorship at The Essex County Ground. Unibet will be offering Essex fans a bespoke welcome offer, as well as market leading odds on all Essex …

Betfair is offering odds of 4/11 that the re-scheduled Coral Welsh Grand National will go ahead this Saturday.   Should it take place the race will be held at Chepstow, though with the ongoing heavy rains throughout the UK inspections were called on Thursday at Wetherby and Wincanton for Friday’s races. Betfair spokesman Barry Orr said: “Despite the unsettled forecast we make it …

Sportego is a marketing and gaming development company based in Ireland. Their aim is to help better connect sports clubs with fans via improved engagement and interaction opportunities. Following on from an extremely insightful interview with Trevor Keane in September 2015, SBC News caught up with the founder and owner to discuss progress made during the back end of last year, …