UK

FTSE bookmaker William Hill has partnered with digital data and insights agency Celerity, with a view to synchronize Adobe Campaign communications across its product and advertising verticals. Following a competitive pitch, William Hill marketing selected Kent-based Celerity as its outsourced partner for Adobe Campaign, in order to drive efficiencies and improve return on investment from the platform. Launching the partnership, …

The international CoLab programme of Sky Betting and Gaming, which aims to scout and invest in new ideas from start ups across the globe, has made its first investment in a project from and in-house team based in Yorkshire. The first idea to get the green light just six weeks after CoLab launched, is a product specific to the betting …

Seeking to bridge customer engagement between its retail and digital properties, FTSE bookmaker Ladbrokes has today announced the launch of its ‘omni-wallet’. The payment processing function will be launched across the bookmakers +3,500 retail estates, and has been further integrated within Ladbrokes’ player rewards scheme ‘The Grid’. Updating the media, the bookmaker seeks to create seamless player transactions between Ladbrokes.com …

SBTech has rolled out Managed Services, a complete solution for sports betting and casino operators. Working with this new suite of services, operators can benefit from the implementation of acquisition strategies, CRM and retention methods, as well as fraud and risk control, multilingual customer support and localised payment methods. The solution also covers product and content management alongside BI, reporting and …

Betway is to make a £1,000 donation to the Bradley Lowery Foundation, after ex-England forward Jermain Defoe was left off this year’s Sports Personality of the Year (SPOTY) shortlist. The current Bournemouth striker hit headlines up and down the country after building a heartening friendship youngster Bradley Lowery, who was bravely battling neuroblastoma and sadly passed away in July of …

The biography of British cyclist ‘Tom Simpson: Bird on the Wire’ by Andy McGrath has won the 2017 ‘William Hill Sports Book of the Year’, the most prestigious prize in English sports literature. The 29th winner of William Hill’s Sports Book of the Year, Bird on the Wire becomes the fourth cycling book to win the literature contest. The judging …

The UK Advertising Standards Authority (ASA), has ordered Paddy Power to cease the use of its latest casino advert, after complaints were received that it implied that it was acceptable to gamble in the workplace. The advert, which received two complaints in total, was revolved around a casino security guard who sings to the tune of “Papa Loves Mambo” whilst …

Bookmaker Ladbrokes has launched a series of dedicated ‘Royal Wedding’ betting markets in honour of Prince Harry’s engagement to American actress Meghan Markle. As gossip columns detail that the couple favours a ‘spring wedding’, Ladbrokes has priced 1/4 that Harry and Meghan will marry in May of next year. For Harry, Ladbrokes has priced Prince William as firm 1/10 favourite …

Yggdrasil Gaming has agreed a deal with Tabcorp for its slots to be featured on the Sun Vegas platform. Under the terms of the deal the supplier of online and mobile casino games will see its full portfolio of slots integrated, including the recently released Jungle Books and Valley of the Gods. Adam Ruffett, Director of Casino at Tabcorp UK, …

This Summer’s World Cup in Russia will provide an unrivalled opportunity for sportsbooks to attract new customers, therefore for both established and growing operators fully capitalising on the event is vital.   As an operator that takes immense pride in its high quality sportsbook offering, giving high limits and not restricting successful bettors. Pinnacle’s Content & Social Media Manager Benjamin Cronin detailed to …