UK

AffiliateINSIDER is fast becoming the go-to affiliate strategy and programme management agency for iGaming brands after striking a new deal with Toals Bookmakers, a company that is seeking to expose its affiliate strategy to a wider, UK-centric audience. Launched in November 2017, AffiliateINSIDER clients enjoy expert affiliate management and strategy consulting, and PR support through content hub https://affiliateinsider.com/, alongside access to exclusive content …

Stockholm-listed online gambling group LeoVegas AB has confirmed that it will strengthen its UK sports betting proposition, adding new sportsbook provisions to its BetUK brand. Updating the market, LeoVegas governance outlines that it will relaunch BetUK as a sportsbook property, having recently secured the brand’s first sponsorship agreement with Championship football club Swansea AFC. Entering 2018, LeoVegas secured the BetUK …

British horseracing is to see the evolution of its officiating model from 2019, designed to raise the bar on the sports regulation, in addition to how it handles issues of integrity, safety, welfare and the management of risk on the racecourse. Coming as the result of an extensive consultation process, the new raceday regulatory system was born on the belief …

Jumpman Gaming and Progress Play have agreed to remove terms and conditions prohibiting players from obtained their money in one go, after an investigation by the the Competition and Markets Authority (CMA). The CMA has been working UK regulator the Gambling Commission, to improve terms and conditions for players online and to help ensure firms do not break consumer protection …

In the second of an exclusive three-part series for SBC News, Royal Panda CMO Melvin Ritsema discusses his company’s takeover by LeoVegas, staying true to its own sportsbook roots despite the acquisition, why the UK market remains the principal target, and how pricing ploys around the World Cup will be taken forward into future high-profile tournaments. SBC: Was the Royal …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. Asia: growth and regulatory enforcement – yin and yang The Asian gambling environment is typically poorly understood by most Western stakeholders, yet its importance is growing, both directly and indirectly. This week …

Industry affiliate marketing firm Better Collective has published its first corporate accounts as a Nasdaq Stockholm-listed enterprise. Presenting its initial Q2 2018 trading update, the Copenhagen-based outfit, details robust growth across its core metrics and KPIs, combined with strong future growth prospects for its services and operations. Achieving a record +66,000 new depositing customers across its network assets during the …

The Racing Partnership (“TRP”) has unveiled the expansion of its broadcasting portfolio, agreeing a deal with  Arena Racing Company (“ARC”) and Pelaw Grange Greyhound Stadium to broadcast greyhound racing from the County Durham track on its platform. Pelaw Grange will feature on the TRP betting shop service from next month, providing a regular Sunday evening fixture to the channel, replacing …

Speaking on BBC Radio 5Live’s ‘Wake Up to Money Podcast’ (26 August 2018), Ross Hamilton, Corporate Affairs Manager for the British Horseracing Association (BHA), has warned that a No Deal Brexit could have a significant impact on UK racing’s operating structure. Of particular concern to the BHA, will be the ‘cross-country transportation of thoroughbreds’ currently conducted through the ‘Tripartite Agreement’ …