UK

Marketing in disrupted times, all sectors appear to have fallen in love with video. Yet it remains a tentative marketing vertical for betting incumbents. Aaron Duckmanton, Head Of Marketing & Content at real-time video editing technology Grabyo, puts the industry straight on Video dynamics… Pay attention, please! __________________ SBC: Hi Aaron, thanks for the interview. As a medium, how has …

GBE Technologies (gbet) has teamed up with sports data leader Sportradar to create next-generation turnkey sports betting solutions for operators across the globe. A bespoke B2B technology supplier to the sports betting industry specialising in platform and product solutions, including sportsbook, betting exchange and ADW/Tote, gbet’s proprietary technology powers the Betdaq and Ladbrokes betting exchanges (www.betdaq.com and www.ladbrokes.com), as well as the New York …

AffiliateINSIDER has been confirmed as the exclusive media partner for the AskGamblers Awards 2018, a ceremony designed to recognise the best online casinos over the last year, which will be held in Belgrade on Thursday 17 January, 2019. The company’s founder and CEO Lee-Ann Johnstone, supported by newly appointed marketing manager Natalie Lees, will be making the trip to Serbia …

Publishing its latest trading update (17-43 week period ending 28 October), FTSE250 William Hill Plc details ‘rapid US progress’, however, the betting group cannot escape its UK woes. Despite progress on its digital agenda, William Hill’s 2018 trading has been impacted by negative sporting results and further group-wide adjustments undertaken to counter a tougher UK regulatory environment. Continuing its digital …

Industry-independent watchdog and standards body, The Senet Group has praised Ladbrokes (GVC Holdings) for its commitment to promoting Responsible Gambling through its marquee sponsorship of the Scottish Professional Football League (SPFL). Promoting safer gambling, Ladbrokes marketing confirms that the Senet Group’s ‘When the Fun Stops, Stop’ message will appear across all SPFL players’ shirts for the 2019/20 season. David Macdonald, Sponsorship …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. UK: Politics – Crouch bows out with “alternative facts” Last week’s resignation of Tracey Crouch as UK minister for sport (and gambling) marked a new low in the recent history of Britain’s …

The leadership of Sky UK has confirmed that it will introduce new rules that will significantly reduce its output of betting/gambling related adverts across its digital TV network. Addressing head-on public and political concerns related to the over-saturation of gambling-related content on UK TV, Sky leadership details that in 2019 it will enforce drastic reduction measures across its programming. Sky …

Online poker brand partypoker has confirmed a new sponsorship agreement with the PGAEuroPro Tour to become the official partner of the golf brand in 2019. The deal sees partypoker gain branding rights at EuroPro Tour events taking place next year and across EuroPro Tour promotional material, in addition to social media campaigns. In addition, partypoker will send four teams to participate in the EuroPro Tour 2019 …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at two possible destinations for the 2021 Champions League final, as well as a new partnership for Kylian Mbappé. Munich and St Petersburg in the running to host the 2021 Champions League final Uefa has …