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Ladbrokes Stacey Carnell wins Betting Shop Manager of the Year award

SBC News Ladbrokes Stacey Carnell wins Betting Shop Manager of the Year award

Stacey Carnell was last night crowned ‘Betting Shop Manager of the Year’ at the Racing Post and SIS Betting Shop Manager of the Year event, becoming the fourth Ladbrokes employee to win the prize in the last eight competitions.  The Barnsley betting shop manager was presented with her trophy by ex-England and Yorkshire cricketer Ryan Sidebottom at Lord’s cricket ground …

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GamCare reaches 100,000 young people amid RET levy changes

SBC News GamCare reaches 100,000 young people amid RET levy changes

GamCare is making good progress on delivery of its youth training and outreach initiatives this year, according to an update from the charity. The group explained that over 100,000 young people have now attended its training sessions, with the 100,000th person stepping through the doors this week. On top of this, over 25,000 professionals such as teachers and youth workers …

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William Hill aiming for greater digital engagement with Dizplai deal

William Hill

William Hill has made its latest move in a series of bids to enhance its customer experience, this time targeting its streaming offering via a partnership with Dizplai. The 888 Holdings-owned omnichannel bookmaker aims to enhance the retail William Hill TV and online Betting TV platforms using Dizplai’s real-time scores, updates and betting odds services. Initially, the partnership will focus on …

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Harry Cobden joins Planet Sport Bet’s stable of brand ambassadors

SBC News Harry Cobden joins Planet Sport Bet’s stable of brand ambassadors

Planet Sport Bet has signed National Hunt jockey Harry Cobden as its new horse racing brand ambassador. The deal will see 18-time Grade 1-winning jockey provide ‘unique insight’ into his rides throughout the 2023/24 National Hunt season via a weekly written blog as well as through regular video content and exposure on social media.  Cobden will also provide analysis each …

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Incentive Labs marks new chapter in Incentive Games’ trajectory

Incentive Labs marks new chapter in Incentive Games’ trajectory

Incentive Games’ John Gordon, in an exclusive chat with SBC, shares some background on the launch of the firm’s Incentive Labs this week. It offers, he said, a “treasure trove of live data to assess and address in real-time”. Igaming industry upstart Incentive Games has made a major new announcement today – the official launch of its standalone data division, …

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Low6 applies Rivalry’s ‘Gen Z playbook’ to NBA fantasy product

Low6 applies Rivalry's ‘Gen Z playbook’ to NBA fantasy product

Rivalry has leveraged the gamification services of UK-based developer Low6, which has produced a free-to-play NBA fantasy basketball app for the Canadian sportsbook. Active in the Canadian and Australian regulated betting markets, Rivalry has a traditional focus on esports but also offers wagering on traditional sports – such as basketball – and is eyeing an expansion of its operations in …

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Genius Sports upgrades 2023 landing on strong cash-in of new NFL and PL services

SBC News Genius Sports upgrades 2023 landing on strong cash-in of new NFL and PL services

Genius Sports Inc has raised its full-year 2023 corporate guidance, as Q3 trading outperforms expectations.  The NYSE-listed sportstech group declared a key milestone as it surpassed corporate revenues of $100m for the first time in Q3. Group revenues stood at $102m, exceeding third quarter guidance of $100m and representing 29% year-on-year growth on 2022 comparative results of $77m. A breakdown …

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Betfred and Betway place emphasis on SG in marketing partnerships

IGT supports launch of Betfred’s ‘legendary brand’ in Nevada

To mark Safer Gambling Week, high-profile UK bookmakers such as Betfred and Betway have increased the emphasis on responsible betting in their marketing and communications. In the case of the former, the Warrington-based operator has launched a series of adverts around safer gambling, specifically highlighting the tools it offers to help customers stay in control of their betting behaviour. The …

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XL Media bolsters safer gambling approach with Better Change

SBC News XL Media bolsters safer gambling approach with Better Change

Betting and gaming media publisher XLMedia (XLM) has entered into a partnership with safer gambling organisation Better Change. The agreement commences at the start of the UK’s Safer Gambling Week, a seven-day initiative focused on prompting responsible gaming across the country’s betting and gambling sector. Initially, the partnership will focus on XLM’s whichbingo.co.uk brand, with the wider arrangement encompassing delivery …

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Kambi & LiveScore to break new ground for sportsbook audiences

SBC News Kambi & LiveScore to break new ground for sportsbook audiences

SBC provides as insiders view on LiveScore choosing Kambi Group as its new principal sportsbook technology provider. As new sportsbook supplier of LiveScore Bet and Virgin Bet brands, Kambi Chief Commerical Officer Cecilia Wachtmeister, states that Kambi will onboard its most technically ambitious partner. James McKay, Sportsbook Director of LiveScore Group, highlights the importance of Kambi tech in emboldening LiveScore’s …

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