Betfred has launched its first ever Christmas advert introducing a new £5m festive draw. The bookmaker is going to make five online customers millionaires on the condition that it snows in London on Christmas Day, as set out in its ‘upbeat, feel-good’ campaign created by creative and production agency Zút. Betfred Chief Executive, Joanne Whittaker, commented: “With all the brilliant …
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Gordon Moody: Tailored intervention & aftercare vital to effective treatment of problem gambling
Gordon Moody has published its ‘Insights Report’ for the first half of 2023/2024, providing a detailed overview of its efforts to deliver localised therapy and treatment for victims of problem gambling. The report aims to provide UK stakeholders with an understanding of the day-to-day dynamics impacting problem gambling interventions and treatments, which Gordon Moody has offered since 1971. The charity …
Read More »bet365 hits the treble in renewing US Darts Masters title sponsorship
bet365 has formed a deal with the Professional Darts Corporation (PDC) for extended sponsorship rights to the US Darts Masters. Enhancing its support of the World Series of Darts and its competitions, the Stoke-based sportsbook has been the title partner of the New York event for two years – since it moved to The Theatre at Madison Square Garden. A …
Read More »Genius lining up BetVision to meet Europe-style US betting behaviour
Genius Sports expects US bettor behaviour to develop broadly in line with that of Europe, and is positioning itself as a data leader in the sector through high-profile partnerships and product innovation. That was the message CEO Mark Locke related to investors following Genius’ latest quarterly earnings update, shortly before the firm announced a new stateside partnership with FanDuel, the …
Read More »DCMS highlights business impact of a standalone gambling sector
DCMS has submitted its business estimates to the National Office of Statistics (ONS), tracking the performance of sectors under its regulatory remit for the period of March 2019 to March 2022. The report provides estimates on the business contribution (number, turnover, and employment) of sectors governed by DCMS, excluding civil society (charities and voluntary associations). At present, DCMS’ regulatory remit …
Read More »‘There’s a risk it goes the wrong way’ – Kindred’s view on UK marketing and RET proposals
Finance risk checks dominated conversations during Gambling Act review consultations, and with good reason, Tom Banks observed, but Kindred’s Head of Corporate Affairs UK/Global noted marketing as an area that should not be ignored. With their plans for marketing regulation, the DCMS and UK Gambling Commission (UKGC) might be overstepping the scope of the Gambling Act review itself, in Banks’ …
Read More »UKGC: Youth Report finds 0.7% problem gambling rate in 11-17 age group
The UK Gambling Commission (UKGC) has released its “Young People and Gambling Survey for 2023,” which investigates the gambling behaviors and experiences of young individuals aged 11-17. Prior to the 2023 survey, a research program was initiated to enhance the collection of official gambling participation statistics. Stakeholders were reminded that the datasets for 2021 and 2020 were not updated due …
Read More »Fitzdares and Quantum Leap ‘smashing paywall for fans’ with The Racing App
Fitzdares and Quantum Leap Solutions have stepped up their marketing efforts for The Racing App, a UK and Irish horse racing news and content platform. The app was developed in partnership between the London-based bookmaker and the B2B technology and product design firm, and made its market entry in the UK and Ireland earlier this month via a soft launch. …
Read More »Kindred priorities ‘clubs and their communities’ with Rangers gambling education
Kindred has revealed that it is funding gambling education sessions designed for players and staff at Rangers FC. In line with the operator’s ten years of collaboration with the Scottish football team, the independent sessions will be led by gambling harm minimisation consultancy, EPIC Risk Management. Sam Mead, UK General Manager at Kindred Group, commented: “Kindred wants to run a …
Read More »CopyBet enlists PABS for UK horse racing market debut
CopyBet has sought to accelerate its UK growth strategy, having made a market entry in the country just two years ago, by shoring up its horse racing offering with PA Betting Services (PABS). The company’s agreement with the B2B supplier will see it debut as a provider of betting on UK horse racing, offering a mix of British racecards, race-day …
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