UK

Island Luck Bahamas appoints Degree 53 to lead digital revamp

Industry design, development and innovation studio Degree 53 continues its strong 2019 commercial momentum, confirming that Bahamas-based gambling group Island Luck has sanctioned the company to revamp its entire digital profile. Operating as the Bahamas leading licensed gambling operator, Island Luck has commissioned Degree 53 to modernise its digital verticals, focusing on improving all-around engagement dynamics related to UX, customer …

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Eugene Delaney: Racing Post B2B – Quality Control… Content as a betting discipline

2019 realities see bookmakers face the toughest operating and market demands, as incumbents fight for betting scale efficiencies. Operating in cut-throat times, Eugene Delaney Director of Racing Post B2B details to SBC readers the importance of treating ‘content as a discipline’, having secured Betfred as the first content partner of  Racing Post B2B provisions. _________________ SBC: Hi Eugene, can you detail …

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Sportradar meets MLB data needs ahead of European debut

Sportradar - 18825724 - baseball close up bat on the grass with room for copy

Sportradar was the best positioned to meet all of the “data distribution needs” for Major League Baseball (MLB), according to the league’s EVP of Gaming and New Business Ventures Kenny Gersh. Kenny was speaking as part of a media round table alongside David Lampitt, Managing Director of Sports Partnerships at Sportradar. SBC News was given exclusive access to the round …

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Nominations open for new look SBC Awards ceremony

SBC Awards

Stunning central London venue Battersea Evolution is the new home for the sixth edition of the SBC Awards on Tuesday 3 December. Nominations are now open here, with companies in the sports betting and gaming industries able to nominate themselves for any of the specialist industry awards, split across five key categories this year.  There will be 12 Operator and Affiliate …

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Female jockeys mispriced for success

Research on over 1.6 million horse races over an 18-year time frame has found that female jockeys given odds of 9/1 are statistically as likely to win a race compared to a male ridden horse at odds of 8/1. The research, backed by both the Women in Racing’s bursary fund and the Racing Foundation, concluded that ‘female Jump jockeys may …

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Round table – Betradar: The future of sportsbook personalisation

Betradar

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Betradar, represented by its Managing Director for Managed Trading Services, Paolo Personeni. SBC: What role does pricing and risk have to play in …

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Marathonbet affiliate program gets AffiliateINSIDER management boost

Marathonbet

Marathonbet has injected “energy and expertise” into its affiliate program after striking a new deal with AffiliateINSIDER. As the new affiliate management agency for Marathonbet, AffiliateINSIDER has set about combining strategy and program management with the bespoke marketing services to widen the online sports betting and gaming operator’s global reach. Marathonbet, who this week announced a new multi-year deal with …

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Kindred launches US specific affiliate marketing program with Income Access

Stockholm-listed Kindred Group Plc will launch a US-specific affiliate marketing programme powered by Paysafe Group’s Income Access software. Working in partnership with Income Access, Kindred is accelerating its US market prospects having launched flagship Unibet brand in the state of New Jersey this June. Fulfilling a key corporate goal, Kindred has successfully secured a ‘Casino Service Industry Enterprise License’, allowing the Stockholm …

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Enforcement Report details UKGC concerns for consumer protection

The UK Gambling Commission (UKGC) has published its second annual ‘Enforcement Report’, providing a detailed overview of the work and progress the Commission has made on its regulatory agenda and industry directives. The report updates industry stakeholders on the seven key disciplines central to UK gambling policy and standards – safer gambling, AML, marketing/advertising, illegal activities, affordability, consumer protection and compliance. …

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SBC partnership extends All-in Diversity message

All-in Diversity

The All-in Diversity Project has signed a strategic deal with SBC (Sports Betting Community), which will enable it to communicate its drive for greater industry diversity to a much wider audience. SBC is seen as one of the industry’s key information providers and organises the leading dedicated sports betting events in the industry. It joins the group’s impressive list of …

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