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Game Lounge: AI’s Deep Impact on Content Creation…

SBC News Game Lounge: AI's Deep Impact on Content Creation...

Venturing into the realms of AI and SEO, Victoria Buttiġieġ, Head of Content Strategy at Game Lounge, shares her insights ahead of the upcoming CasinoBeats Summit.  Victoria takes us on a journey through her experience working in the content department, covering everything from harnessing AI’s potential to optimise content creation and managing its challenges to navigating the evolving landscape of …

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SIS and PGR ‘protect the future’ of greyhound racing with new schedule

SBC News SIS and PGR ‘protect the future’ of greyhound racing with new schedule

SIS (Sports Information Services) and Premier Greyhound Racing (PGR) are offering a revised race time schedule from 20 May. The supplier has said that the new schedule is designed to protect the long-term future of UK greyhound racing. Morning fixtures will start slightly later, moving from 10.47am to 11.01am and 10.54am to 11.09am.  Additionally, the deal with PGR –  a …

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Flutter reorganises board duties as AGM accelerates NYSE migration

SBC News Flutter reorganises board duties as AGM accelerates NYSE migration

The board of Flutter Entertainment Plc has reorganised corporate governance roles and duties following the annual general meeting (AGM) of the joint-listed FTSE and NYSE gambling group. Votes cast at the AGM on 1 May saw all corporate directors re-elected under the leadership of John Bryant as Executive Chairman. As previously announced, the AGM saw Richard Flint, the former CEO …

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BHA to monitor Pilot proceedings as Government is reminded of Levy pledge

SBC News BHA to monitor Pilot proceedings as Government is reminded of Levy pledge

The British Horseracing Authority (BHA) will closely monitor the forthcoming developments of the UK Gambling Commission’s (UKGC) pilot scheme and timeline to implement affordability checks. The governing body of British racing has issued its response to yesterday’s announcement by the Gambling Commission that it would roll out its pilot scheme on “frictionless customer affordability checks” from August 2024, initiating a …

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SkyBet & BHF team up with footballers in life-saving CPR initiative

SBC News SkyBet & BHF team up with footballers in life-saving CPR initiative

SkyBet and the British Heart Foundation (BHF) have teamed up with several footballers who have been impacted by life-threatening heart conditions. The new campaign, Every Minute Matters, aims to urge more than a quarter of a million people to learn life-saving CPR. Former international stars Graeme Souness, David Ginola and Glenn Hoddle took their places alongside Luton Town captain Tom …

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Genius Sports: Leveraging F2P games to drive acquisition and daily retention for Euro 2024

SBC News Genius Sports: Leveraging F2P games to drive acquisition and daily retention for Euro 2024

Ed Versen, Director of Client Strategy and Implementation (EMEA) at Genius Sports, outlines why F2P games are a ‘must have’ for operators that want to attract recreational audiences and convert them to real-money betting at Euro 2024. With UEFA Euro 2024 a matter of weeks away, attention will soon turn to the pre-tournament battle for new customer acquisition. Like every …

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CopyBet named QPR shirt sponsor in 2-season deal

SBC News CopyBet named QPR shirt sponsor in 2-season deal

CopyBet has been confirmed as the official front-of-shirt sponsor of  Queens Park Rangers for the next two seasons.  The operator’s partnership will commence its first full-year ahead of the 2024/25 EFL Championship season with the CopyBet logo being showcased on the front of QPR home and away shirts.  Anton Ivanov, Business Development Director, CopyBet UK, said: “We’re delighted to extend …

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BetMGM linked to Tottenham FC in new training kit deal

SBC News BetMGM linked to Tottenham FC in new training kit deal

BetMGM is reportedly set to become the official training wear partner of Tottenham Hotspur from the 2024/25 season. According to SportBusiness, the operator has signed a multi-year deal with the Premier League side, which will see the BetMGM logo appear on the training kits of the men’s first team. BetMGM would therefore replace the current sponsor Getir, a Turkey-based food delivery …

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