Europe

Graphyte aims for Netflix personalisation by launching ‘Intelligent Layouts’

Betting real-time personalisation and engineering studio Graphyte has announced the launch of its latest product ‘Intelligent Layouts’, an innovation delivering operators’ complete personalised customer engagements across their web and app portfolios. Launching Intelligent Layouts, Graphyte aims to arm incumbents with ‘Netflix style personalisation‘ functions tailored for diverse player sports and market preferences sought after by betting customers. In its development, …

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UK makeover sees NetEnt open new Kings Cross offices

Stockholm-listed NetEnt AB has moved to accelerate its UK commercial development and growth strategy, confirming the establishment of it’s new ‘NetEnt UK Ltd’ subsidiary, which has been further supported with the opening of a new strategic office in London. Updating stakeholders, corporate governance confirms that NetEnt UK has established its offices located at the Stanley Building in London’s Kings Cross …

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BtoBet’s Alessandro Fried: Tackling the compliance conundrum for European operators

compliance

The concept of a tournament hosted by multiple countries across Europe bodes well for the sports betting industry, writes BtoBet Chairman Alessandro Fried. However, bookmakers are facing significant challenges, primarily in terms of compliance.  Compliance was a key focus in our recent industry report ‘The Euro 2020 Challenge: Retaining your market share’, as well as the unique opportunity to increase …

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Official data double including women’s first for STATSCORE

data

STATSCORE has become the official sports data provider for both Futsal Ekstraklasa and the Women’s PGNiG Superliga. The Poland-based company already held exclusivity over the official data supply for the Men’s PGNiG Superliga, Slovnaft Handball Extraliga and Polska Hokej Liga. The deals dictate that STATSCORE scouts are the only ones legally entitled to enter the indoor venues to gather the …

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Leicester City names Yabo Sports as new official partner

Leicester City Football Club has confirmed that it has signed a new sponsorship agreement with Yabo Sports, who are set to become the new official club partner. Under the terms of the new agreement, the club will display Yabo Sports’ branding on the Club’s matchday LED advertising boards and interview backdrops which is hoped to help the operator bolster its …

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SPER: Stronger guidance has helped Swedish players self-regulate on advertising

Spelbranschens Riksorganisation (SPER), Sweden’s independent online gambling trade association, has published its first assessment of its marketing guidelines and code of conduct sanctioned last April to counter regulatory stakeholder concerns on industry advertising. Working in partnership with trade association counterpart BOS, SPER developed an action plan for its syndicated members, adhering to guidelines and standards on advertising. The sanctioned guidelines …

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GentingBet signs football expert Balague

GentingBet has announced Guillem Balague as the operators newest football Ambassador for the 2019/20 season. The agreement, which will see Balague provide GentingBet customers with expert insight into the Premier League, La Liga and Serie A, Champions League and other competitions, comes after the operator has applied for a gaming license in Spain, as the brand looks to establish itself …

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Ronaldinho to front BetCris marketing campaigns

Moving to expand its brand profile and coverage, South American bookmaker BetCris has confirmed the appointment of former FIFA World Player of the Year (2005) Ronaldinho Gaucho as new Football Ambassador. Starting this 1 October, BetCris confirms that Ronaldinho will become the face of its marketing campaigns across the South American continent. Founded in Costa Rica in 1985, BetCris is …

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SBTech continues tier-1 form by winning Svenska Spel sportsbook tender

SBTech has secured a further tier-1 betting systems partnership this summer, becoming the lead multi-channel sportsbook provider to Swedish state-owned gambling operator Svenska Spel. Fresh from securing lead sportsbook platform arrangements with Veikkaus Finland and The Oregon Lottery, SBTech has won the fiercely contested Svenska Spel competitive procurement process. SBTech underlined that Svenska Spel had chosen its sportsbook systems, highlighting provisions …

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Juroszek family backs ‘proven player’ Better Collective

Mateusz Juroszek the Chief Executive & President of Polish market leading bookmaker STS has purchased €1 million worth of shares in Stockholm-listed industry affiliate marketing publisher Better Collective AS. The transaction has been undertaken through Juroszek’s gambling investment vehicle Betplay international and will be co-owned with his father Zbigniew Juroszek, the Founder and President of Polish real estate and construction …

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