Europe

Betfair agrees race sponsorship deal with Newcastle Racecourse

SBC News Betfair agrees race sponsorship deal with Newcastle Racecourse

Betfair has been named as the official sponsor for both the Northumberland Plate Festival and Fighting Fifth Hurdle after signing a new deal with Newcastle Racecourse and the Arena Racing Company (ARC). Listed as the feature race, the Betfair Exchange Northumberland Plate is due to be broadcast live across ITV 1 and Sky Sports Racing. Other feature races run across …

Read More »

Unibet integrates Gamban technology into self-exclusion process

SBC News Unibet integrates Gamban technology into self-exclusion process

Kindred Group’s Unibet has agreed to integrate Gamban‘s blocking software into its self-exclusion process, making it the first UK bookmaker to do so. The extension to the partnership between the duo will ensure that all Unibet customers have  unlimited access to Gamban free of charge courtesy of Kindred. It comes as a bid to further help customers access the self-exclusion tool …

Read More »

Industry leaders headline Betting on Sports 2019 conference

Betting on Sports

Jason Robins (DraftKings), Paris Smith (Pinnacle), Jose Duarte (BetCris), Dominik Beier (Interwetten), Lahcene Merzoug (ComeOn!), Jesper Svensson (Betsson), Carmelo Mazza (Betaland), Sergey Portnov (Parimatch) and Stan Reoutt (Fonbet) represent just a small selection of the industry CEOs taking to the stage at this year’s Betting on Sports conference. Organiser SBC Events has released the full agenda for the fourth edition of …

Read More »

Paul Graham, Mark Jarvis: The FOBT ruling has been tough for independent bookmakers

SBC News Paul Graham, Mark Jarvis: The FOBT ruling has been tough for independent bookmakers

With the FOBT ruling coming into play earlier this year, the effect upon retail-focused bookmakers has been tough, with some having to close their doors for good. In a chat with Paul Graham from Mark Jarvis Racing, he told SBC that the FOBT ruling has been tough on independent bookmakers, but that he hopes the new partnership with FSB will …

Read More »

Round table – BetConstruct: The future of sportsbook personalisation

BetConstruct

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The fifth round table participant was BetConstruct, represented by its Group Director of Sportsbook Product, Stuart Baker. SBC: What role does pricing and risk play in the differentiation of …

Read More »

SIS boosts Spanish presence through Paston Apuestas deal

SBC News SIS boosts Spanish presence through Paston Apuestas deal

Racing content and data provider Sports Information Services (SIS) has agreed to a new three-year content distribution deal with Spanish betting operator Paston Apuestas which will see the data provider cover the operator’s Spanish Horse and Greyhound Channel. As part of the new deal, SIS will deliver live pictures and data to a number of retail outlets across Valencia relating …

Read More »

W88 scores ‘record-breaking’ Aston Villa sponsorship deal

SBC News W88 scores 'record-breaking' Aston Villa sponsorship deal

Ahead of its return to the Premier League, Aston Villa has confirmed a ‘record-breaking’ commercial agreement with gambling operator W88 for the upcoming 2019/20 Premier League season. The Asian betting and gaming company will replace 32Red as the principal partner for the club, with their logo set to feature on the club’s Kappa home and away shirts as well as …

Read More »

BetConstruct hires Hoffman as Vbet’s global marketing lead

SBC News BetConstruct hires Hoffman as Vbet's global marketing lead

Industry technology supplier BetConstruct has confirmed the appointment of Viktor Hoffman who will be tasked with overseeing global marketing directives for BetConstruct’s Vbet brand. Prior to the appointment, Hoffman has been acknowledged for his work with the Addison Global’s challenger brand, MoPlay having also been tasked with the development and launch of a successful diversification strategy as CPO, and later CEO of …

Read More »

Football Index secures ‘landmark’ deal with Nottingham Forest

SBC News Football Index secures 'landmark' deal with Nottingham Forest

Online gambling platform Football Index has secured a new sponsorship agreement with Nottingham Forest Football Club which is set to become the “biggest shirt sponsorship deal in the club’s history”. The new deal will see the Football Index branding displayed across the team’s first-team and adult replica shirts from the beginning of the 2019-20 season. Neil Kelly, Chief Executive Officer …

Read More »

Horserace Betting Levy Board backs UK lunchtime racing trials

Pontefract - Copyright: phil_bird / 123RF Stock Photo

After a short trial of lunchtime race meetings, online bookmakers have expressed that they wish for the trial to be extended following the support of The Horserace Betting Levy Board (HBLB). The trial received the backing of the HBLB with the intention of boosting the revenue that could be generated over the lunchtime period for both on-course and off-course bookmakers. …

Read More »