Europe

FDJ + Facebook Partner in new French Connection

French state gaming operators Française des Jeux (FDJ) have announced a digital/social partnership with Facebook France according to Igamingbusiness.com. The social campaigns will target placement for FDJ products in the coming months of 2014, with special focus on major calendar dates and sporting events such as the 2014 World Cup in Brazil. The aim of the partnership will be to extend …

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Major buyout for Callcredit

The management of Callcredit Information Group, innovative providers of consumer  data solutions,  software and analytics, have teamed up with Chicago-based private equity firm GTCR to acquire the company from Vitruvian Partners. GTCR and Callcredit’s management team, led by CEO John McAndrew, are investing behind the company’s strong growth trajectory, innovative product offering, and service-oriented culture.  Vitruvian, a middle market private …

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Somo to manage ‘aggressive’ marketing for LeoVegas

Mobile gaming operators LeoVegas have selected independent global mobile solutions company Somo as their agency of choice to manage their aggressive, multi-million pound media campaign to help drive it to the forefront of the mobile casino market in the UK. With its ‘mobile-first’ approach, LeoVegas has seen fantastic success within its home Nordic market where it now generates over €2m …

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Coral to sponsor Alan Brazil’s talkSPORT show

Bookmakers Coral have signed a deal with talkSPORT, the world’s biggest sports radio station,  to become the new betting partner of the station’s flagship show – the Alan Brazil Sports Breakfast. The partnership will see Coral sponsoring a daily on air betting slot on talkSPORT’s breakfast show, called the Coral Daily Download, where Coral’s resident experts, Simon Clare and David …

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Paddy Show Best Value in January 2014

Paddy Power had an incredible 109 money-back offers during the course of January according to the latest monthly report from the leading online affiliate and betting service, FREEBETS.com. The bookmaker was one of only two of the 19 leading layers analysed by the FREEBETS.com team to promote more than 100 total offers during January. Betway had 104 and William Hill …

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32 Red Select M.i. Media

Igaming and sports betting operator 32Red has appointed London based media planning agency M.i. Media to handle its media planning, strategy and buying as part of a new marketing drive for its key brands. According to marketing newsource MediaWeek.co.uk,  Gibraltar operated 32Red is expected to increase its media spend to around £6 million (€7.3 million/$10 million) this year in order …

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Award nominations for BiG night

The BiG Foundation is looking for nominations for two awards that will be announced during its BiG Sports Dinner on 1 April.  The awards will be nominated and awarded by a panel of judges consisting of well-known individuals across a selection of sports. The BiG Award for the Best Sports Betting Campaign: The award will go to the campaign deemed …

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Ripon Renews Broadcast Terms with At The Races

UK and Ireland racing broadcaster At The Races has renewed broadcast terms with the Ripon Racecourse, the new deal will see racecourse content published by ATR programming for the next ten years. Located in North Yorkshire and nicknamed the Garden Racecourse, Ripon Racecourse is a specialist thoroughbred racing venue. ATR’s new agreement with the racecourse, will see the broadcaster retain …

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Experts looking into FOBT behaviours

A consortium made-up of NatCen Social Research, Featurespace and Geofutures has been commissioned by the Responsible Gambling Trust (RGT) to undertake a new piece of research into gaming machines in bookmakers. The consortium has been tasked with exploring whether data from gaming machines can be linked to problem gambling. Featurespace will analyse how industry data may be used to potentially …

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Leovegas takes on Yggdrasil content

Elmqvist, Yggdrasil & Casumo

Games providers Yggdrasil Gaming have signed a licensing agreement with LeoVegas.com to supply the online and mobile casino operator with its entire lottery and casino games portfolio. Yggdrasil Gaming specialises in lottery and instant lotto products, slot, keno, mobile and online scratch games, as well as pooled progressive jackpots, and will provide LeoVegas with its full suite of 23 ground-breaking …

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