Europe

William Hill seeks new European appeal with 72andSunny Amsterdam

SBC News William Hill seeks new European appeal with 72andSunny Amsterdam

William Hill marketing has disclosed that Amsterdam agency 72andSunny has won its ‘four-way pitch’, becoming the creative lead of its £ multi-million advertising account. Issuing a corporate update, William Hill confirms the appointment of 72andSunny as ‘Lead European creative agency’, working on a remit of establishing William Hill betting and gaming brands as ‘first choice in the gambling category’. This …

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Spelinspektionen suspends Global Gaming’s Ninja Casino property

SBC News Spelinspektionen suspends Global Gaming's Ninja Casino property

Spelinspektionen, Sweden’s gambling inspectorate has moved to suspend Ninja Casino, the flagship online casino property of Stockholm-listed Global Gaming AB with immediate effect. Issuing a market update, Spelinspektionen has discovered ‘major deficiencies’ in the running of ‘SafeEnt’, a Global Gaming subsidiary operating the Ninja Casino brand. Moving to suspend SafeEnt, The Swedish inspectorate has found several operator failures related to …

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Betgenius: AFCON delivers ‘European summer’ boost for African sportsbooks

AFCON

Starting in Egypt this week, the Africa Cup of Nations (AFCON) will take place in Europe’s summer for the first time, having been moved from its traditional January/February slot. We caught up with Will Westcott, Head of Business Development – Africa at Betgenius, to discuss what impact this change might have on African sportsbooks, what betting behaviour to expect across …

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Conor Gray: Boylesports ready for UK breakthrough

SBC News Conor Gray: Boylesports ready for UK breakthrough

Speaking to The Sunday Times, Conor Gray Chief Executive of Boylesports has outlined the firm’s UK retail ambitions, as Ireland’s second-biggest bookmaker faces home market adjustments. Operating 254 betting shops within Ireland, Gray reveals that the doubling of betting tax duties to 2% of gross turnover, ‘will whip €10 million off Boylesports bottom line’. Facing a new Irish tax regime, …

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Altenar makes Swedish debut through LuckyCasino launch

Altenar

Altenar has made its regulated Swedish market debut after launching the LuckyCasino.com sportsbook in late May. The addition of Altenar’s sportsbook marked LuckyCasino’s first foray into sports betting, adding to an existing casino product portfolio of slots, table games and live casino. “We are really pleased with the work that Altenar has done, which will strengthen our customer offer and improve our …

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The Stars Group deepens Right to Play commitment

SBC News The Stars Group deepens Right to Play commitment

Toronto TSX-listed The Stars Group Inc has confirmed that it will extend its partnership with global charity partner ‘Right to Play’ for a further two years, aiming to raise £1 million to help provide education for the world’s poorest and most vulnerable children. Founded in 2000 by Norwegian speed skating Olympian Johann Olav Koss, Right to Play is an international …

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Paf becomes Grand Casino Luzern’s ‘technical partner’ for Swiss opening

SBC News Paf becomes Grand Casino Luzern's 'technical partner' for Swiss opening

The governance of Paf has disclosed that the Åland Islands-based gaming operator will act as ‘lead technology partner’ for Grand Casino Luzern, as Switzerland initiates its new online casino regime. This June the Swiss Federal Council, approved an initial four online casino permits awarded to local operators – Grand Casino Baden, Grand Casino Luzern, Casino Davos and Swiss Casinos Pfäffikon. July …

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Parimatch boosts esports presence through Team Spirit agreement

SBC News Parimatch boosts esports presence through Team Spirit agreement

CIS region online bookmaker Parimatch has continued to boost its presence in the esports industry after inking a new six-month agreement with Russian esports organisation, Team Spirit. Under the new agreement, Parimatch will see their logos displayed across team apparel, while also gaining brand exposure via the Team Spirit social media platform. In addition, the operator will offer their support to the teams across the …

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Intralot powers MDJS Moroccan expansion

SBC News Intralot powers MDJS Moroccan expansion

Athens-listed gambling technology and lottery systems provider Intralot SA will expand its services and presence within Morocco, securing a new services agreement with La Marocaine Des Jeux et des Sports – MDJS. An Intralot customer since 2010, MDJS acts as Morocco’s state-owned sports lottery organisation. Issuing a corporate update, Intralot governance confirms that its subsidiary ‘INTRALOT Maroc’, will act as …

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