Europe

JenningsBet FOBT deal sees Infinity then beyond

SG Gaming has extended its agreement with independent bookmaker JenningsBet with a new four-year deal which lengthens the 14-year partnership between the two companies until July 2018. As part of the extension, the entire JenningsBet estate will receive SG Gaming’s Infinity terminals, which offers JenningsBet customers an enhanced playing experience through its 21.5” HD screen, an upgraded sound system, and …

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ASA clears gambling adverts… this time

The Advertising Standards Authority (ASA) has reversed the trend to sanction the advertising of gambling operators in its latest round of adjudications, with both SkyBet and Channel 5 cleared of breaching advertising guidelines. Thirteen complainants has challenged whether gambling ads were inappropriately scheduled around a programme which highlighted the problems that online gambling could cause. Channel 5’s “My Spiral into …

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Ladbrokes’ Sportium brand ups marketing spend

Sportium, Ladbrokes’ Spanish brand, has increased its marketing expenditure in Spain with a significant advertising push focused on its mobile products during the World Cup. Ahead of the competition the bookmaker had agreed an exclusive deal with Spanish TV channel GoITV which has been broadcasting every World Cup match to its subscribers. Advertising was accordingly stepped up across digital, television …

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XLMedia expands Nordic marketing services

XLMedia specialists in igaming affiliate and acquisition marketing, announced the  acquisition of an unnamed Scandinavian website network within the internet gaming sector for $2.3 million (€1.7 million). XLMedia are set to increase its services and coverage in the Nordic igaming market, targeting growth in Sweden and the regulated Danish igaming market. The acquired websites will extend XLMedia partner coverage for …

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888 performance ‘significantly ahead’ for 2014

Online gaming operator 888 has said that it expects to announce a first half performance ‘significantly ahead’ of last year’ in a surprise trading update to the London Stock Exchange. For the six month period ended 30 June 2014, 888 said it has continued to deliver a very strong performance in comparison to the same period in the prior year. …

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Sweden to set tougher monitoring of gambling advertising

The Swedish Government has requested Sweden’s Council for Gaming Ethics (SPER) for an independent review of current advertising and marketing practices with regards to sports betting and gambling products. Various government ministers are concerned with the increasing coverage and visibility of gambling products in the region. SPER have been asked to monitor TV, Radio, digital and sports sponsorship practices that …

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Boylesports enters financial trading market with TRADOLOGIC

Irish sports betting operator Boylesports has partnered with financial software provider TRADOLOGIC, to launch a new financial betting service available to Boylesports customers. TRADOLOGIC’s system will allow Boylesports customers to bet/hedge on a variety of binary options throughout various financial markets. Boylesports will integrate TRADOLOGIC widgets, allowing trading features such as – multi-strike functions, Signals trading, dynamic payout and advanced …

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Irelands Setanta to offer mobile betting product

International broadcaster Setanta Sports could soon be offering mobile betting services, a report in yesterday’s Irish Times claims. The subscription channel, which has operations in Ireland, Australia, and the United States, is reportedly interested in joining 3’s network, Ireland’s fastest growing provider.  The article said any future mobile app or product would more than likely tap into SetantaBet.com, the company’s online sportsbook. “This could likely offer …

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Research confirms that ICE is the ‘world’s favourite gaming exhibition’

Despite the difficulties caused by a London-wide transport strike, ICE Totally Gaming 2014 succeeded in attracting attendees from a record 156 nations, a statistic which puts the world’s biggest gaming event amongst the elite of UK-hosted exhibitions. The figure, part of a comprehensive external audit commissioned by ICE, underlines the brand’s status as the only truly global event at which …

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Sportech secures £9m Totepool contract

Sportech‘s Racing & Digital division has been selected by Betfred to provide a comprehensive suite of new betting technology products to its Totepool business. The ten year contract is expected to be worth over £9m in total revenues. Totepool currently holds the exclusive licence to operate all Tote betting on British horseracing. Under the agreement, Sportech will replace Betfred’s entire …

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