Italy

Novomatic Italia has confirmed the acquisition of a substantial number of shares in HBG Gaming Group, significantly enhancing its presence in Italy in the process. The agreement has enabled Novomatic to secure 80% shares in the Italian gaming group, which has interests in betting, online gaming machines, bingo and the ‘telematic network of entertainment’. As the Italy-facing subsidiary of the …

Altenar has announced the launch of its customised cash-out product for the Italian betting market.  The Malta-based sportsbook software solutions provider has built its Italian cash-out product in response to recent regulatory reforms imposed on the Italian sportsbook market. This October, Italy’s Parliament approved technical reforms long-sought by sports betting operators to improve the offering of the regulated market for …

Planetwin365 has announced an enhanced sponsorship agreement of the Lazio women’s football team. The SKS365-owned brand will have its logo inserted both in the S.S. Lazio’s training ground and in the Mirko Fersini stadium, for the 2022/2 season. Notably, signage of the operator’s latest platform, Planetwin365.news, will now be appearing on the sides of the Olympic Stadium during the men’s …

Italy’s Ministry of Economy & Finance (MEF) has drafted a ‘Betting Decree’ to amend rules on fixed-odds betting markets for sporting events.  The amendments, published in last week’s Official Government Gazette (28 October), will impose new changes to improve the offering of licensed bookmakers (online + retail). Long-awaited changes will allow Italian bookmakers to offer customers cash-out functionalities across all …

Flutter Entertainment’s new Sisal Italia unit has secured exclusive management of gaming in Tunisia, awarded by national sports betting authority, Promosport. Sisal will develop and manage a ‘comprehensive product portfolio’ in Tunisia, including the provision of sports betting, online games, instant lotteries and number games (lottery draws).   Promosport’s licence will cover an initial period of 10 years, and will allow …

DAZN has entered an agreement to acquire the media division of football streaming OTT competitor ELEVEN Group in a power play to dominate European football broadcasts.  The deal, announced this morning, saw DAZN declare that it will become the “largest holder of European sports rights”, as its business will net a further 40,000 live events per year taking control of …

StarCasinò Sport has announced that it has become a new premium partner of Serie A’s AS Roma. The Casino-operated platform provides fans of the Italian top-flight side access to latest news as well as ‘exclusive content dedicated to them’. This includes a Roman Experiences video unveiled to mark the announcement. “We are particularly happy with this partnership,” expressed Stefano Tino, …

ESA Gaming and Italian operator Sisal have entered into a partnership, further expanding the former company’s presence in Southern Europe. The agreement will centre on provision of ESA’s EasySwipe titles – the product range will make its debut in Italy via the integration with the Flutter Entertainment brand.  This will include the sportsbook titles Goal Mine and Basketball Mine, with …

IGT has completed the sale of its Italian proximity payment business to PostePay S.p.A, striving to maintain focus on its corporate restructure and debt reduction.  Finalised at €700m, the sale will see PostePay take control of the payments business from IGT’s IGT Lottery subsidiary. The price represents a negotiated sales price with an enterprise value of €630m, approximately €70m of …

AGCOM, Italy’s media and communications agency has warned foreign and domestic media owners and affiliate publishers that Dignity Decree rules on gambling advertising must be obeyed. The warning comes as AGCOM confirms that it has fined Google Ireland Ltd a record penalty of €750,000 for allowing its YouTube platform to promote gambling-related content on its video channels. YouTube was deemed …