Italy

‘Product leadership strategy’ in regulated markets key to 888 success

888 Holdings has published its full results for the year ending 31 December, reporting strong growth driven by success in regulated markets and a varied product range. The FTSE250 group’s overall revenue increased to $849.7 million, up 52% from the 2019 figure of $560.3 million. In addition, the firm reported adjusted EBITDA of $155.6 million – or 18.3% – up …

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Italian publishers criticise AGCOM penalty disparities

AGCOM, Italy’s federal communications and media agency, has stated that it will maintain stricter monitoring on the advertising of online gambling content by online media platforms. The regulator issued its warning to digital media incumbents having sanctioned a €50,000 fine to Tuscan provincial news source ‘Il Giunco’ for displaying a ‘casino advertorial link’ on its ilgiunco.net website. The enforcement drew …

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SKS365 enhances Italian sector status with Falzon appointment

International sports betting and casino operator SKS365 has strengthened its expansion plans both internationally and in Italy with the appointment of Lara Falzon as Group Chief Financial Officer. The firm, first registered in Austria and operating in Italy under the Planetwin365 brand, is currently going through a period of ‘intense growth’ both regionally in the Italian market and on an …

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Parimatch launches new campaign featuring top Juventus players

Cyprus-based sports betting operator Parimatch has announced the launch of a new campaign featuring football players from its partner club Juventus. The marketing initiative – produced in collaboration with Ukrainian firm Electric Sheep Film – aims to increase brand awareness for the operator among fans of the Serie A club, and will be infused with Parimatch’s recognisable yellow logos. “For the …

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Playtech reports €73m loss in year of COVID shocks  

Playtech Plc has made significant progress with its group-wide strategic objectives during 2020 – a year in which all core business units were challenged by COVID-19.  The FTSE250 technology group recorded full-year group revenues of €1.07 billion, down 25% on corresponding FY 2019 results of €1.4 billion, with the company noting that severe H1 headwinds impacted the performance of its …

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Winbet to launch betting editorial from Spotlight Sports Group

Winbet

A content deal with Sportal365 will see Spotlight Sports Group’s “unique” sports betting editorial launched across the Winbet site.  The editorial, comprising “15 pieces a day from native speakers with knowledge of the key sporting events”, will be provided directly into Sportal365’s content publishing platform, which is already fully integrated into the Winbet site.  Winbet recently launched Winbet.it in Italy …

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Draghi keeps Italian gambling in the dark

Italy’s gambling sector has secured no reprieve from a new government, as the office of Prime Minister Mario Draghi announced that gambling venues will remain in lockdown until a further review scheduled for 6 April.  Draghi, who was sworn in as Italy’s new Prime Minister on 13 February following the collapse of the former DP-5Star coalition government, is reported to …

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SBC Digital Italy: Operators must become ‘more than a betting brand’

Navigating the restrictions of the Italian market has proved challenging for operators amid a ban on gambling advertising. However, betting companies have begun to place increased emphasis on consumer engagement and remarketing as ‘media brands’. In July 2019, the Italian communications authority introduced the Dignity Decree which prohibited all sports leagues and clubs from promoting or advertising gambling-related brands. Discussing …

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An expanding alternative – the rise of virtual sports in Italy and across the world

An expanding alternative - the rise of virtual sports in Italy and across the world

The COVID-19 pandemic has led to a surge in the popularity of virtual sports as a betting commodity throughout 2020 and into 2021, as real world competitions moved behind closed doors or were postponed altogether. This has occurred globally, but some national markets in particular have seen a significant spike in virtual sports viewership and associated betting activity. Hosting a …

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