Italy

LeoVegas shows Dignity Decree defiance through EU complaint

As the Italian Lega-5Star coalition government moves to implement its ban on gambling advertising, forming part of its Dignity Decree, Stockholm-listed LeoVegas has submitted a formal complaint to the EU. Leading the complaint, Niklas Lindahl, Leo Vegas’ Managing Director for Italy, remains “convinced” the Decree will be overturned, because introducing it on 1 January 2019, as planned, would breach the …

Read More »

Betsson selects Omnicom starlet ‘Hearts & Science’ as European marketing lead

Stockholm-listed online gambling group Betsson AB has selected Omnicom subsidiary agency Hearts & Science as its new European media and marketing lead. The London-based agency will act as Betsson’s group-wide marketing strategist covering European media buys, campaign planning and programmatic advertising. Hearts & Science will support Betsson marketing teams across the territories of Denmark, Italy, Norway and Spain. Betsson AB …

Read More »

AgiproNews’ Italian View: New incumbents accept restrictive realities

Italy’s Customs & Monopoly Agency (Agenzia delle Dogane – AGM) the government body overseeing gambling regulatory policy expects to issue its new online gambling licences by the end of the year. Updating the market, the AGM has disclosed that it has received 80 official operator applications. However, moving forward the AGM will initially reward 60 active operators with new online …

Read More »

Newgioco unveils new US executive team

Italian betting technology group Newgioco Inc has undertaken an executive management restructure, targeting future expansion and growth within the liberalised US sports betting market. Updating investors, Newgioco welcomes four new faces to its executive management team, as the company restructures its financial and commercial divisions to take on future US market challenges. US finance and technology veteran Elizabeth J Maclean …

Read More »

Winning Post: Gambling regulation – more haste than dignity (on both sides)

Italian gambling licensees have been seeking clarification on the Dignity Decree, which was signed in July, for the last few weeks. As we have reported over the last few months, the decree bans the use of sponsorship and advertising through all media for real money gaming from 1 January 2019. This week the Customs and Monopolies Agency was asked to …

Read More »

AgiproNews’ Italian View: Leadership tries to convince coalition of maintaining betting reforms

Italy’s betting market continues to grow, despite facing a number of future obstacles combined with further regulatory uncertainties under the governance of the Lega-5Star coalition government. During August, Italian betting recorded total gross-gaming-revenues (GGR) of €111 million, representing a 34% increase on corresponding 2017 results. A breakdown of August GGR figures sees growth in retail betting to €61 million (+41%), …

Read More »

Gamenet issues private €225 million bond seeking swift closure to GoldBet takeover

Borsa Milan-listed gambling firm Gruppo Gamenet SPA has issued a ‘senior non-convertible bond’ valued at approximately €225 million, which will be put forward to private institutional investors. The non-convertible bond will have a maturity date set at 2023 and will be listed on Italian and European-wide bond exchange markets. Updating investors, Gamenet governance details that it will utilise the proceeds …

Read More »

AgiproNews’ Italian View: Serie A sponsorship reality contradicts Luigi’s tough narrative

The new Serie A season kicked off on 18 August, with Italian football clubs securing a reported €125 million in lead shirt sponsorship revenues. According to data collected by Italian sports business news source SportEconomy’s ‘football shirt sponsor index’, Serie A football clubs continue to grow their lead partnerships, which have grown year-on-year since 2015, when combined Serie A sponsorships …

Read More »

Italian Football Federation approves Serie A sleeve sponsorships

Following the request of all of Italy’s top flight clubs, The Italian Football Federation (FIGC) is moving forward with plans to allow Serie A sides to utilise sleeve sponsorship deals. The proposal could potentially expand the shirt sponsorship opportunities for Italian sides, allowing them to promote four partners on their official matchday shirts. In an official statement, the league stated: …

Read More »

Marathonbet backs Italian market with ‘short-term’ SS Lazio sponsorship

European online bookmaker Marathonbet has raised eyebrows confirming that it will act as official shirt sponsor of Serie A football club SS Lazio. Marathonbet details that it has secured a fixed short-term sponsorship with Lazio, which will terminate in January 2019 as the Italian government imposes its blanket ban on betting/gambling advertising, sponsorships and marketing across all media and sports …

Read More »