Italy

Parimatch and Juve to collaborate on ‘exciting campaigns’ for 2021-22 season

Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year. As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020. So far, the campaign has seen the duo collaborate on …

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BetFlag assists Nolimit City with Italian igaming debut

BetFlag has struck a partnership with Malta-based online casino platform and game developer, Nolimit City, enabling the latter to make its debut in the Italian igaming market. The Italy-focused sports betting and gaming operator will integrate the producer’s titles – developed at its studios in Stockholm and Gurugram, India – into its plating network, as part of a planned ‘timed …

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LiveScore makes TV commercial debut featuring Ronaldo

LiveScore has launched its first television commercial (TVC), ‘More Than A Score’, featuring Juventus and Portugal national team striker Cristiano Ronaldo. Broadcasting the advert throughout the 2021/22 season, LiveScore intends to reach over 75% of UK football fans and more than 95% of ‘serious’ supporters, with the commercial featuring in premium spots including centre breaks with additional support from OOH …

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HappyBet boosts European profile with AC Milan link

Italian sports betting operator HappyBet has partnered with AC Milan, becoming the official betting partner of the Serie A club in Germany and Austria. The betting subsidiary of the Snaitech group, one of the leading incumbents in the Italian betting and gaming sector, HappyBet has detailed its commitment to place innovation ‘at the heart of the collaboration’. Under the terms …

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Serie A secures UK coverage with BT Sport deal

Italy’s Serie A will be covered on BT Sport in the UK, following a deal between the league and the subscription-broadcaster. The three-season contract will see BT Sport conduct live broadcasts of all Italian top-flight matches until 2024, beginning on 21 August. Every match will be broadcast on the opening round of fixtures, whilst at least five live games shown …

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Italian football authorities call for suspension of betting sponsorship ban

The Italian Football Federation (FIGC) has argued that the country’s betting sponsorship and advertising ban should be temporarily lifted in order to allow the sports sector to recoup lost earnings. First implemented on 1 January 2019, the Italian advertising ban has seen the full range of commercial marketing including product placements, distribution of branded items and influencer marketing are banned …

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Cooperation required as sports authorities tackle the globalisation of sports corruption

With the effects of the coronavirus crisis still being felt throughout the world of sports, authorities and governing bodies are facing more pressure than ever in the fight against match-fixing and sports corruption.  Delving into the ongoing challenges that authorities face when combating the manipulation of competitions, a panel titled ‘Match-Fixing Phenomenon at the time of COVID’ at SBC Digital …

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SBC Digital Italia: Retail gambling faces its ‘adapt-or-die’ moment

Having observed Europe’s strictest national lockdown orders, Italy’s retail incumbents have reawakened to a myriad of new challenges, disrupting all components of their traditional business models. Day-One of the SBC Digital Italia Summit saw market experts shed light on the ‘adapt-or-die’ scenario of Italian gambling finally accepting its digital convergence as incumbents recognise that there will be no return to …

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Sisal GoBeyond competition aims to accelerate Italy’s brightest start-ups

Sisal SPA, the operating firm of Italy’s SuperEnalotto national lottery draw, has continued its funding of talent development projects for Italy’s new workforce through the hosting of its ‘GoBeyond’ competition.  Entering its fifth year, Sisal’s innovation competition is co-hosted with investment fund CVC Capital Partners and aims to advance the development of Italian start-ups focused on social impact and enterprise. …

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AC Milan strengthens foothold in Africa with Premier Bet

Serie A club AC Milan has selected iGaming brand Premier Bet as the Italian team’s official betting partner in Africa. Touted as a ‘new and exciting partnership’ by both parties, the collaboration will allow the Italian giants to expand its presence in the African continent, which already has a vast Rossoneri fanbase. The agreement will present supporters with the opportunity …

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