Europe

Safer gambling trio launch #TalkBanStop campaign

GamCare, GamBan and GAMSTOP have teamed up to launch new campaign #TalkBanStop, promoting their tools and services to the UK general public. The campaign, which will be launched this spring, aims to encourage the UK public to make the most of free tools to control their gambling spend and utilise support services to seek professional advice about gambling concerns. Promoting …

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Jette Nygaard-Andersen: Entain must sharpen its customer centric approach

Jette Nygaard-Andersen takes charge of Entain as new CEO

Jette Nygaard-Andersen, the new CEO at Entain, made her debut corporate statement this morning by stating that she wishes to pursue a ‘customer centric’ strategy across the FTSE100 global gambling portfolio.  Joining Entain in January 2021, the CEO has ‘immersed’ herself in the company to become familiar with the ‘people, operations and customers’, having already known ‘a fair bit about …

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SoftSwiss updates Trustly Pay N Play for online casino clients

Pay N Play

Clients of the SoftSwiss online casino platform can now activate all available payment markets as part of the Pay N Play module from Trustly. The new developments, said SoftSwiss, will enable its online casino clients to ‘activate all currently available markets seamlessly and hassle-free at once’. Pay N Play allows the user to register and get verified for playing at …

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Golden Race drives virtual football engagement with Euro Cup

Golden Race drives virtual football engagement through Euro Cup

Golden Race has strengthened its virtual football offering after launching its new tournament, Euro Cup. Inspired by the European Championship, the virtual tournament has been made available to Golden Race clients across Europe and Africa.   The competition – which is available both on demand and scheduled – is divided in two phases: a group stage and a knockout stage. During …

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Fresh Eight deal strengthens Sportradar’s marketing services

Fresh Eight

Sportradar has completed the acquisition of personalised messaging platform Fresh Eight, whose current operator clients include FanDuel, Entain, William Hill and LeoVegas. The acquisition is a further boost to Sportradar’s suite of marketing services, which already includes ad:s – a platform providing highly targeted programmatic advertising for betting and gaming businesses. Sportradar said that the Fresh Eight deal strengthens its …

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International expansion assists Entain with COVID-19 comeback

Jette Nygaard-Andersen takes charge of Entain as new CEO

Entain Plc has swung back into the black with the group’s expansion into regulated markets along with its pivot towards online betting offsetting the impact that COVID-19 has had retail operations. Publishing its full-year results for the period January – December 2020, Entain declared revenues of £3.56 billion, a ‘flat’ change from the £3.57 billion recorded in 2019. Underlying EBITDA …

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William Hill lauds online performance as Caesars chapter begins

William Hill Plc has branded 2020 as a ‘challenging but transformative year’, as the heritage bookmaker moved to finalise its £2.9 billion takeover by US partner Caesars Entertainment. Adjusting for the H1 closure of its UK retail betting estates, William Hill recorded a full-year net revenue decline to £1.3 billion, down 16% on corresponding 2019 results of £1.5 billion.  Nevertheless, …

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BGC praises relief focused Budget

The Betting and Gaming Council (BGC) has joined wider leisure and hospitality trade bodies in welcoming Chancellor Rishi Sunak’s COVID business support and economic measures.  This lunchtime’s Budget announcement saw the government extend its much-needed rates relief on highstreet retail and hospitality venues – a decision welcomed by the BGC on behalf of England’s betting shops. Also positively received was …

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LeoVegas launches ‘LeoUniverse’ marketing initiative

Online betting operator  LeoVegas has launched its ‘LeoUniverse’ marketing campaign, introducing the fictitious Chief Entertainment Officer, ‘Leo,’ who will ‘work’ at the company’s headquarters. The new commercial concept will create a unified communication strategy consistent across all markets, and will be launched with localised adaptations during the first quarter of 2021. Sarah Krusell, Marketing Production Director at LeoVegas, explained ”Offering …

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UKGC deepens Lived Experience Panel’s policy feedback role 

Neil McArthur

The UK Gambling Commission (UKGC) has cited a successful first meeting of its Lived Experience Advisory Panel, which will maintain a prominent role in how the Commission reshapes its public policies.  This week, panel members held their first meetings with the Commission’s Experts by Experience Group, providing first-hand accounts of lived consequences of gambling harms and addiction. Established as a …

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