Europe

Affilka enhances sports betting products with new module

Affilka

Affilka, an affiliate tracking platform developed by SoftSwiss, has launched a new module for sportsbooks which will enable operators to track more detailed player data.  The new module – which SoftSwiss noted will strengthen its product portfolio – will collect data on player visits, registration, deposits and cash outs.  This is in addition to the information that Affilka collects on …

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Flutter board takes a US Flavour with Dubuc & Koeppel appointments 

Flutter Entertainment Plc has disclosed a number of boardroom-level changes, governing the FTSE100 gambling group.  Current Deputy-Chairman Divyesh Gadhia and long-term Non-Executive Director Peter Rigby have individually confirmed that they intend to retire from boardroom duties following Flutter’s annual general meeting scheduled for 29 April. The FTSE firm has secured forthcoming replacements, confirming that Holly Koeppel and Nancy Dubuc will …

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BetConstruct assigns ‘HomeWork’ in new promo campaign

BetConstruct assigns ‘HomeWork’ in new promo campaign

BetConstruct will support its partners in expanding their reach after launching its new sportsbook promotion campaign, HomeWork. Designed to elevate the player experience, the new campaign allows operators to ‘assign tasks’ to players, who will receive rewards from the total prize pool of the promotion when the ‘HomeWork’ is completed. The tasks – which players are given 24 hours to …

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Svenska Spel tracks Team SOK Olympic journey 

Svenska Spel has launched its new nationwide campaign ‘Om Supporterskap’ (‘Our Support’) highlighting its commitment to funding Swedish athletes competing in this Summer’s Tokyo 2021 Olympic Games.   Om Supporterskap has been co-developed as a nationwide campaign and documentary mini-series with Svenska Spel, following six Swedish Olympic Committee (SOK) athletes as they prepare to compete in Tokyo 2021. Since 2019, …

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BetVictor secures Gold Cup sponsorship via multi-fixture Newbury deal

Online betting operator BetVictor has secured a multi-fixture sponsorship agreement with Newbury Racecourse for the remainder of 2021, including the Gold Cup. The collaboration will see the firm sponsor sponsorship of 41 races across 13 reacedays throughout the year, beginning with the BetVictor March Opening Weekend on 5 and 6 March, featuring the Betvictor ‘Greatwood’ Gold Cup. In addition, the …

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Blueprint partners with PDC for latest iGaming launch

Slot developer Blueprint Gaming has partnered with the Professional Darts Corporation (PDC) to launch a new World Darts Championship themed title. The new release sees the slot supplier make its debut into the sports-themed category of online casino products, demonstrating a broadening of its portfolio.  Officially licensed from the PDC, the slot will feature famous darts players including newly-crowned world …

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Betbazar offers revenue boost with unique sports coverage

Betbazar

More and more gambling operators are turning to Betbazar to boost their product portfolios with unique table tennis and esports content.  With many sports events last year wiped out by Covid-19, and those that remained played out with no audience, gambling operators looked to change up their product portfolios to increase player engagement and recover lost revenues. As a result, …

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Isabelle Falque-Pierrotin: Market sustainability is ANJ’s first unified goal

In 2021, industry eyes have shifted to French market developments, where top legal scholar Isabelle Falque-Pierrotin serves as the first leader of new regulatory agency L’Autorité Nationale des Jeux (ANJ). Speaking exclusively to SBC, Falque-Pierrotin shares ANJ’s objectives to develop a ‘unified era’ for French gambling by modernising its laws whilst balancing enterprise needs with social responsibility duties… Can the ANJ deliver …

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BGC pledges to maintain safer gambling momentum

BGC pledges to maintain safer gambling momentum

Following the publication of a UK Gambling Commission (UKGC) report into gambling participation and problem gambling prevalence, the Betting and Gaming Council (BGC) has pledged to “keep up the momentum” in its quest to raise standards across the industry.  Data from the UKGC showed that problem gambling rates across the UK had dropped from 0.6% to 0.3% over 2020, however …

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Easyodds launches ‘punters champion’ to diversify racing audience

Leeds-based Easyodds.com has launched its Syndicate Racing System (SRS) as a means of drawing new audiences to horse racing. The system, dubbed the ‘punters champion’ by the odds comparison site, aims to increase accessibility to broadcast audiences interested in horse racing by diversifying the role of syndicates. In an official blog post on medium.com, Easyodds said it ‘believes that syndicate …

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