Esports

Esports Hub: The latest esports acquisition tool from Pinnacle Solution

Esports Hub

Pinnacle Solution, the B2B arm of sportsbook operator Pinnacle, has launched the latest addition to its esports product, the Esports Hub. Designed specifically for esports fans, the Esports Hub delivers end users with the “best esports betting content available via a seamless UX and dark-themed aesthetic tailored to customer feedback”. Live bettors will also benefit from the Esports Hub’s introduction …

Read More »

David Conde to ‘optimise customer acquisition’ as Real Luck Group’s data lead

SBC News David Conde to ‘optimise customer acquisition’ as Real Luck Group’s data lead

Real Luck Group has appointed David Conde as its new Head of Data, with responsibilities ranging across the firm’s operations, including its esports and sports betting Luckbox subsidiary. Conde’s new position will see him oversee the group’s business intelligence efforts, in particular to optimise customer acquisition and retention campaigns, which Real Luck states is ‘on track to commence by the …

Read More »

Betway launches ‘Battle of Betway’ esports tournament

SBC News Betway launches ‘Battle of Betway’ esports tournament

Betway has reiterated its commitment to the esports and esports betting sectors, launching its latest Counter Strike: Global Offensive (CS:GO) tournament – the ‘Battle of Betway’. The Super Group-owned online bookmaker has scheduled the competition to take place on 26 October, before the CS:GO Stockholm Major tournament. Featuring a best-of-one (BO1) format, teams involved will include BIG, NiP, MIBR, G2, …

Read More »

BETER boosts efootball streams with heart monitor data

SBC News BETER boosts efootball streams with heart monitor data

BETER has enhanced the efootball live streams for its ESportsBattle Tournaments with the addition of heart monitor data. This innovative feature, it believes, could soon become one of the key drivers of revenue growth and customer acquisition for sportsbooks. With the addition of heart monitor data, both players and bettors can make more accurate decisions. The monitors utilise BETER’s proprietary …

Read More »

ASA: CAP Code remit can be applied to video in-game purchases

SBC News ASA: CAP Code remit can be applied to video in-game purchases

The Committee of Advertising Practice (CAP) has published guidance on how gaming and media stakeholders should manage and monitor in-game purchases and player incentives.     CAP guidance forms part of a 2020 consultation led by the Advertising Standards Authority (ASA), which is charged with ensuring that audiences are better protected and informed on in-game purchases and engagements. The consultation was launched …

Read More »

Svenska Spel backs Grassroots expansion of Esportshall

Svenska Spel

Svenska Spel has announced that it will fund the expansion of Esportshall, Sweden’s leading esports coaching and mentoring organisation. Sweden’s state-owned lottery operator will become the principal sponsor of Esportshall new ‘Grassroots Cup’ tournaments, an amateur series seeking to uncover the next generation of Swedish talents across all major formats of competitive gaming. Esportshall was established by former CSGO player …

Read More »

Aspire Global and Esports Technologies enter strategic partnership

SBC News Aspire Global and Esports Technologies enter strategic partnership

Aspire Global is set to integrate Esports Technologies’ proprietary odds modelling, market creation and trading feed into its own esports platform. As a result of a strategic licence agreement between STO-registered Aspire and the Nasdaq-listed esports betting organisation, the latter will also gain access to the former’s offerings and managed services.  These offerings will include a number of B2B igaming …

Read More »

Pinnacle inks payments partnership with CashtoCode

SBC News Pinnacle inks payments partnership with CashtoCode

Pinnacle has enlisted CashtoCode, with the aim of offering the igaming payment platform’s eVoucher service to its worldwide customer base of sports and esports bettors and boosting its payment conversions in international markets. Due to its ‘global mobile-first user base’, Pinnacle aimed to partner with a payments platform capable of providing secure and reliable online payments for igaming players, with …

Read More »

Spotlight Sports Group fuels US expansion with Alarm Sports Network takeover

Spotlight Sports Group fuels US expansion with Alarm Sports Network takeover

Spotlight Sports Group has expanded its US offering after acquiring fantasy sports technology and media company FA Media LLC (Alarm Sports Network) in an all-cash transaction. Under the terms of the agreement, Alarm Sports Network (ASN) will fold into the Spotlight Sports Group network of brands, growing the company’s staff to more than 500 people. ASN has been responsible for …

Read More »