Esports

Hot on the heels of a key pair of developments for the company, Sergii Mishchenko, CEO of GGBET UK, assesses the key similarities and differences between esports and sports, the key developments that we can expect to see through the current year, what exciting things are in store and much more. SBC News: Thanks for taking the time to talk …

GG.BET has announced an extension of its partnership with international esports club Team Vitality into 2024. The victorious Counter-Strike roster and the esports betting company will be deepening their collaboration to aid the development of the industry.  GG.BET commented: “Since we first joined forces, GG.BET has supported Team Vitality all the way to the top. The team has won major …

GG.BET has extended its partnership with esports club Natus Vincere (NAVI). The deal involves plans to collaborate on content creation and offline projects with a view to boosting the popularity of esports The pair will also host press conferences with the organisation’s players in addition to in-person activations at events where it is competing.  A statement from GG.BET read: “The …

Esports odds provider Abios, a wholly–owned subsidiary of Kambi, has published a leaderboard for 2023 that includes data and insights from the Kambi Network, highlighting the most important esports titles, leagues and markets based on betting turnover in 2023. The leaderboard features the most popular teams to bet on; the most popular leagues; the most popular markets/bet offers; live and …

BLAST Premier – a Counter-Strike tournament series – has announced a global partnership with GG.BET.  The deal will see the esports betting brand featured across multiple activations, offering BLAST’s audience ‘exciting experiences’ and integrations in the aim of bringing fans closer to the action.  These activations include talent predictions and BLAST.tv Pick ‘Ems, live betting odds broadcast integration, social media …

As online sports betting proliferated globally and grew in popularity, while the adrenaline-fuelled excitement of winning on a big football game created a significant opportunity for operators and suppliers, there was one glaring drawback.  The seasonality and set schedule of sporting events prohibits the amount of bets an operator can take, meaning there has traditionally been a ceiling on the …

Smarkets has partnered with PandaScore to gain access to the provider’s esports betting products. The betting exchange aims to ‘take its esports betting experience to the next level’, and will integrate PandaScore’s ‘powerful’ odds feed to offer hundreds of pre-match markets across thousands of events. This covers major titles such as League of Legends, Dota2 and Counter Strike, and the …

Gaming Innovation Group (GiG) has powered the launch of Betway’s new online sportsbook platform in Portugal. Launched under the domain of Betway.pt, GiG secures its second Portuguese market partnership, following its debut as the principal iGaming platform supplier of the Spanish incumbent, GoldenPark. Betway underscored the significance of its debut in Portugal as a key target market, which recorded online …

SIS (Sports Information Services) has extended its partnership with Playtech to continue supplying its end-to-end esports betting product, Competitive Gaming. The deal will now see the entire library of SIS’ Competitive Gaming content – with over 150,000 annual events provided across ebasketball and esoccer contests – be accessible to Playtech’s extensive global network. Andy Kelly, Head of Commercial Partnerships at …

Daria Petrus, Business Development Team Lead at BetInvest, tracks developments in esports, notably the rapid rise in betting on a genre that’s set to be worth nearly $12bn by the end of this decade.  Once a niche interest, esports has rapidly transformed into a global phenomenon, capturing the attention of millions. In 2022, the worldwide esports market grew to be …