Esports & Fantasy

Industry urged to rethink esports advertising practices

UK bookmakers have been urged to rethink their advertising strategy with regards to displaying marketing inventory targeting esports events. A report commissioned by cross-party think-tank Demos and the Department of Management at the University of Bristol called for greater use of age verification tools to stop child audiences from engaging with betting-related content. Authors of ‘Biddable Youth’ detail that under-16 …

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BBIN seals Nova Esports sponsorship deal

Nova

Asia-based igaming software supplier BBIN has targeted a competitive edge for its esports offering after forming a strategic alliance with Nova Esports. As a global strategic partner, BBIN will be using its social media and exclusive broadcasting channel to bridge the gap between esports and its fans. Starting this month, it will also be supporting the organisation through title sponsorship …

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FanDuel lands home-run MLB partnership

Major League Baseball (MLB) has announced it has struck a deal with fantasy sports provider and sportsbook operator FanDuel to become the league’s official gaming partner.  The multi-year deal authorises FanDuel to use official MLB data, as well as granting the company access to use the logos of both the team and the league across its online sports betting products …

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Scout Gaming launches Betflex ‘DFS Player Odds Sportsbook’

Stockholm-listed B2B fantasy sports supplier Scout Gaming advances its wagering capacity announcing the launch of ‘Betflex’ its proprietary built ‘player odds sportsbook’ function and ‘cross-selling tool’ on partner website FanTeam.com. Developed to advance partner cross-sell opportunities with traditional betting engagements, Scout Gaming launches its Betflex vertical a player odds sportsbook which allows customers to bet on players individual fantasy points collected …

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Flutter sees 24% drop in profits bitten by global regulatory demands

Flutter Entertainment Plc, the rebranded entity of Paddy Power Betfair, has seen its interim H1 2019 profits before tax drop by 24%, as FTSE100 betting group cites changes in regulations and taxation as the lead factor in its year-on-year performance decline. Operating its enlarged portfolio of Paddy Power, Betfair, FanDuel (US), Sportsbet (AUS) and the recently acquired Adjarabet (CIS), Flutter saw …

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AGTech eyes First Captains fantasy growth through Kabaddi

Kabaddi

AGTech has added new Kabaddi games to daily fantasy sports (DFS) site First Captains, which sits on the popular Paytm First Games platform. Formerly known as Gamepind, Paytm First Games is a gaming destination running as a joint venture (JV) between Paytm as operator and AGTech Holdings as the technical service and sports content provider. Charlie Zhang, Vice President of …

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Sportradar boosts Riot Games integrity muscle

Sportradar has advanced its esports profile after announcing that it has secured an integrity partnership with leading video games developer Riot Games. The partnership will see Sportradar’s ‘integrity services’ monitor all global betting activity related to syndicated League of Legends (LoL) tournaments sanctioned by Riot Games, the developer of the multiplayer esports format. Doug Watson, Head of Esports Insights at Riot …

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Luckbox adds 8 new gaming markets to its ‘esportsbook’

Esports betting start-up Luckbox, the enterprise seeking to disrupt and lead esports wagering outright, has significantly expanded its market inventory by adding betting provisions for eight new games. Updating stakeholders, Luckbox informs that it has added ‘11 different games’ (8 new) significantly expanding its ‘Luckbox esportsbook’ betting inventory. Luckbox’s betting inventory will now include markets for Overwatch, Hearthstone, StarCraft, StarCraft …

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Pinnacle backs hot esports prospect NORTH

Low-margin bookmaker Pinnacle continues to expand its profile and brand coverage within esports, becoming an official partner of Copenhagen-based esports organisation NORTH (north.gg) Founded in 2017, NORTH is the ‘fast growth’ esports organisation formed by Danish Superliga FC Copenhagen and Nordic entertainment group Nordisk. Since its foundation, NORTH has risen to become one of the leading European esports team ‘consistently …

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Tech hungry DraftKings reported to be eyeing SBTech takeover

Published as a ‘developing news story’, US industry news source LegalSportsReport.com (LSR) informs that DraftKings is on the ‘cusp of acquiring’ online gambling platform provider SBTech in a deal that will have global ramifications for multiple industry stakeholders. In its update, LSR reports that multiple sources have confirmed negotiations between the two parties, but as yet no information has been …

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