Asia

Asian news

‘Affil U Bro’: How the Affilka platform is solving pain points for iGaming operators

Affilka

It might be a ‘new kid on the block’ among more established affiliate tracking platforms for iGaming operators, but Affilka – an offspring of SoftSwiss – has made huge strides since evolving into a platform independent of its parent company in 2019.  Anastasia Borovaya (pictured), Affilka Product Owner at SoftSwiss, tells us about the platform’s key features, delivering performance data …

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Stake.com targets LatAm and Asian markets with UFC partnership

Stake.com has been confirmed as the first official betting partner of the Ultimate Fighting Championship (UFC), in an agreement targeting the Latin American and Asian markets. The agreement has seen the cryptocurrency sports betting and gaming operator named the mixed martial arts (MMA) promotion’s official sponsor in both regions, with the exception of Brazil. First launched in 2017, Stake.com is …

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William Morris, SIS: Showcasing the best racing content across every time zone

racing

William Morris, Head of International Horse Racing at SIS, discusses the importance of providing a diversified racing portfolio in today’s marketplace, before identifying a couple of international ‘race meets’ which now form a crucial part of the company’s content portfolio. SBC: First of all, how important is it to be able to offer a diverse racing portfolio in today’s marketplace? …

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Nova88 names Joe Cole as sportsbook brand ambassador

Asian sportsbook Nova88 has named former England international Joe Cole as its new brand ambassador. Welcoming Cole as ambassador, Nova88 stated that the former Premier League star had the ‘perfect pedigree and experience to give his expert insight on domestic, European and international football’ through the collaboration. Nova88 will release a series of video content to mark the partnership, featuring …

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Internet Vikings debuts Singapore data centre

Internet Vikings debuts Singapore data centre

Internet Vikings has grown its footprint within the South East Asian market after launching a new cloud hosting platform in Singapore.  The new platform will enable Internet Vikings to strengthen its offering to Internet Service Providers (ISPs), iGaming operators and ecommerce platforms across the region. “We are very excited to expand our network into one of the largest tech hubs …

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IBIA and All-in Diversity Project address sports betting challenges

The International Betting Integrity Association (IBIA) has formed a strategic partnership with the industry driven All-in Diversity Project (AIDP) to address changing challenges within the sector. AIDP focuses on the promotion of diversity, equality and conclusion in the sports betting and gaming environment, whilst the IBIA cooperates with sporting bodies, law enforcement and industry figures to combat match fixing and …

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Tim Heath launches gaming focused fund via Yolo Investments

Tim Heath’s Yolo Investments venture-capital fund has launched a sub-fund focused on the gaming and financial technology sectors. The newly established sub-fund will search for seed and A-stage opportunities across the gaming and fintech industries. Prior to launching the sub-fund, Yolo has already made investments in casino content studios OneTouch and Green Jade Games, fintech disruptions coins.io, Credis Bank and Yeahka, …

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Tokipot picks Cellxpert to launch new affiliate program

Cellxpert Tokipot

Isle of Man-licensed live fantasy sports and esports betting provider Tokipot has secured Cellxpert as the platform provider for its new affiliate program, Tokipot Partners. This new affiliate program, agreed through Tokipot’s holding company Lord Of The Pot (LOTP) Limited, will feature unique live fantasy and pick’em contests focused on global markets, including Asian regions. “This is a very powerful …

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AYX forms regional betting partnerships with AS Roma and Atlético Madrid

Betting platform AYX has expanded its sponsorship portfolio via two agreements with Italy’s AS Roma and Spanish LaLiga giants Atlético Madrid. Under the terms of the agreements, AYX will become the Official Regional Betting Partner of both clubs, with significant advertising and marketing opportunities. The partnership with AS Roma will see the operator’s branding feature across Asian channel’s during the …

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TVBET enters Asia market via Alavara Digital partnership

TVBET has made its entry into the Asian market through a partnership with betting software provider Alavara Digital.  As a result of the agreement, TVBET will provide software services for online and offline betting on a turnkey basis while Alavara’s clients will be able to take advantage of TVBET’s full portfolio of products. This will include the eight games which have …

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