Susan O’Leary, Director of eCommerce for Alderney eGambling, on some of the pitfalls operators face when entering new markets and why a harmonious approach to regulation is the key to success ___________________ New and emerging markets are providing operators and suppliers with an exciting and lucrative opportunity to put their brands and products in front of more players than …
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Thrust into the Sponsorship Spotlight this week was John Cruces, Head of Sports Marketing and Sponsorships at Dafabet. We caught up with him to discuss sponsorship of Sunderland and Burnley, the introduction of ‘sleeve sponsors’ in the Premier League, and the form of the record-breaking Bhoys. SBC: Can you explain to SBC readers why you chose to ‘double up’ on …
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Fenway Games has announced its biggest deal to date which will see the company’s SnapPlay product launched into the Chinese sports market via a deal with Chinese social sports platform HQ Sports. The deal will see Fenway provide a social version of its instant-betting app which will be distributed via HQ Sports’ MiaoHi social sports app and its Jihai app, …
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US business news sources have reported that billionaire casino magnate Sheldon Adelson will potentially invest up to $10 billion should Las Vegas Sands Corporation be granted an ‘integrated resorts’ license by the Japanese government. “It would be at least what we paid in Singapore, $6 billion including the land, but it could be as much as $10 billion,” Sheldon Adelson …
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‘One-off’ sponsorship in football has been thrown into the spotlight this week, as Sun Bets prepare to sponsor the Sutton United shirt for the club’s FA Cup fifth round match against Arsenal on Monday, shown live on BBC One. The UK-based bookmaker, powered by Australian gambling company Tabcorp, will also receive a ticket allocation, full access to the players until …
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Updating the market, London AIM-listed industry marketing specialist XLMedia Plc continues its strategic M&A activity by confirming that it has agreed to acquire mobile marketing platform Clicksmob Inc for $5 million. The ‘all-cash’ deal will see XLMedia purchase Clicksmob assets and IPs outright, as the company seeks to boost its mobile player acquisition services. Issuing a purchase note, XLMedia governance …
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New industry slots and games developer, Ganapati, has reached an agreement to launch a game around the hit Japanese single Pen-Pineapple-Apple-Pen. The single was released by singer-songwriter PIKOTARO, and was produced by superstar comedian Daimaou Kosaka. The single was released on YouTube back in August 2016 and has reached 110 million views. With 96,000 related videos uploaded, the total number …
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Updating investors, embattled New York-listed Chinese sports lottery operator 500.com has confirmed that Chairman of the Board Man San Law has stepped down from the governance position with immediate effect. San Law’s position will be split with director Lian Qi taking on the responsibilities of Chairmanship, supported by Bo Yu who will act as Director of Governance, a decision which …
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US casino operator Las Vegas Sands Corp (Sands) has confirmed that it will pay a $6.96 million penalty in order to resolve its ‘Foreign Corrupt Practices Act’ (FCPA) dispute in connection with business transactions carried out in China and Macao. The penalty charge imposed on Sands relates to the company failing to implement appropriate ‘internal accounting controls’ ensuring the legitimacy …
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Asia Gaming will host a live Baccarat tournament at ICE stand N1-550 to preview its international expansion plans and demonstrate the potential of its live dealer model. A provider of online gaming in the Asia-Pacific region, Asia Gaming has confirmed its biggest ever presence at next month’s show in London, as part of a big year forecasted for Live Casino …
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