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Fonbet marketing: Alexey Khobot on promotion in an era of restrictions

marketing

Alexey Khobot, who joined Fonbet shortly after its launch in 1994, created the company’s first software and now develops robots, spoke to SBC about its early approach to marketing and the ways in which legislative restrictions have influenced promotions. Early years – the reasons for no marketing “The company has been around for over 25 years, but only recently started …

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SIS inks 24/7 Live Betting Channels deal with Betcart

SBC News SIS inks 24/7 Live Betting Channels deal with Betcart

Sports Information Services (SIS) has agreed to supply its 24/7 Live Betting Channels to Armenian-based operator Betcart. Under the terms of the partnership, Betcart will gain access to a mix of horse and greyhound racing in a watch and bet format, thus providing Betca with profitable short-form content throughout the day. Anze Gantar, Digital Sales Manager at SIS, stated: “We’re …

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Indian cricketers to drive new GoodGamer DFS and esports app

GoodGamer - Umesh Yadav of India during Day Three of the Third Test of the 2019 International Series between India and South Africa at the JSCA International Cricket Stadium in Ranchi, India on 21 October 2019 ©Gavin Barker/BackpagePix

GoodGamer Corp has signed Indian cricketers Kuldeep Yadav and Umesh Yadav as brand influencers for its new GoodGamer Fantasy Gaming App. Billed as India’s first daily fantasy sports (DFS) and true esports gaming platform, its launch coincides with the return of the Indian Premier League (IPL).  On the DFS side, it is the first to offer several other features including …

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Armenia tightens up gambling regulations with new location restrictions

SBC News Armenia tightens up gambling regulations with new location restrictions

Armenia is reported to be tightening up its gambling regulations, with measures due to impact both the location and size of betting venues. Reported by Armenian media outlets, during a government meeting Finance Minister Atom Janjughazyan stated that bookmakers will now be required to operate solely at locations which are a certain distance away from ‘heavily populated areas, as well …

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Sportradar seals BCCI partnership ahead of IPL launch

SBC News Sportradar seals BCCI partnership ahead of IPL launch

Sportradar Integrity Services has entered into a new agreement with the Board of Control for Cricket in India (BCCI), which will see the sports integrity solutions provider monitor any betting irregularities during the 2020 Indian Premier League. As part of the agreement, Sportradar will support the BCCI’s anti-corruption unit to monitor and safeguard the integrity of the matches. Sportradar Integrity …

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Noor Mohammad “Lalai” handed five-year ban for spot-fixing

SBC News Noor Mohammad “Lalai” handed five-year ban for spot-fixing

The Afghanistan Cricket Board (ACB) has issued a five-year ban to Noor Mohammad “Lalai” after the player accepted four charges related to the breaching of the ACB Anti-Corruption Code. Noor Mohammad, who serves as the Afghanistan domestic assistant coach, will be banned from all forms of cricket after it was reported that he approached a national team player to spot-fix …

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AC Milan strikes ‘long-term’ Yabo Sports partnership

SBC News AC Milan strikes ‘long-term’ Yabo Sports partnership

Casino and sportsbook operator Yabo Sports has been named as an official regional partner for AC Milan across Asia. As a result of partnership, Yabo Sports has added to AC Milan’s virtual fan village as part of the club’s Digital Summer Tour – a project which aims to increase fan engagement opportunities to Chinese fans. David Lee, Chief Marketing Officer …

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India’s Andhra Pradesh imposes blanket ban on online gambling

SBC News India’s Andhra Pradesh imposes blanket ban on online gambling

New measures have been put in place in the Indian state of Andhra Pradesh which impose a blanket ban on online gambling, targeting direct restrictions on online poker and rummy services. Perni Venkataramaiah, the state’s Minister of Transport, Information and PR, confirmed the news, stating that the Council of Ministers had agreed to amend the state’s 1974 Gaming Act to …

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SBC Awards: The key to an effective submission

SBC Awards 2020

The SBC Awards, which is now in its seventh year, has officially opened its nominations section allowing individuals to reward and celebrate the very best in sports betting and gaming. In our latest webinar, ‘SBC Awards – How to write an Awards submission’ a panel of esteemed experts discussed the do’s and don’ts when it comes to writing the perfect …

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