Asia

Asian news

Khelraja builds on India’s ‘passion for football’ with Sevilla FC iGaming deal

SBC News Khelraja builds on India’s ‘passion for football’ with Sevilla FC iGaming deal

Sports betting, casino and esports betting platform, Khelraja, has announced a deal with La Liga’s Sevilla FC in becoming the club’s official Asian iGaming partner. The Asian brand will hold its sponsorship rights until 30 June 2024, during which it looks to gain a bigger presence in Spain.  This will be leveraged by the club’s wide reach and popularity, for …

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me88 joins fists with McGregor to engage more fight enthusiasts

SBC News me88 joins fists with McGregor to engage more fight enthusiasts

Asian online betting platform, me88, has revealed that Conor McGregor will be representing the company as the official brand ambassador in Southeast Asia. McGregor, an Irish professional mixed martial artist fighter and former UFC double-champion, will promote the operator across the region and engage in various digital marketing activities to increase brand awareness. me88’s spokesperson, James Snider, said: “We are …

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Hxro to build blockchain risk-based applications for NYCE International

SBC News Hxro to build blockchain risk-based applications for NYCE International

Web3 engineering studio Hxro has been recruited to build a parimutuel, fixed odds,  standalone and free-to-play (FTP)  games suite for Asian gambling business network NYCE International.  The partnership will be based on a revenue share model that will see Hxro’s range of risk-based products and applications promoted to NYCE business partners. Hong Kong-based NYCE represents a “select number of intelligent, …

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World Pool generates record 2022 turnover of £521m

SBC News World Pool generates record 2022 turnover of £521m

The World Pool remains confident in its increasing popularity among racegoers and horse racing bettors after recording a turnover of £521m throughout the 2022 season.  As revealed in the Racing Post, the international group reported a 44% growth across the UK and Ireland’s 17 World Pool race days, an increase of £363m on the previous year.  The Final Racecard was …

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FDJ expands international B2B presence via Israeli and Swiss deals

FDJ

Groupe FDJ has extended its international reach, striking agreements with the Israeli Sports Betting Board (ISBB) and Loterie Suisse Romande. The French national lottery and betting operator’s B2B brand, FDJ Gaming Solutions, will provide its ELITE terminals to the ISBB, Israel’s sports wagering monopoly.  FDJ Gaming Solutions will deliver a total of 2,000 camera-based terminals to Israel’s sports betting retail …

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India media authority issues new warning on gambling advertising

SBC News India media authority issues new warning on gambling advertising

India’s TV broadcasters, media and OTT platforms have been warned to stop promoting online gambling advertisements by the Ministry of Information and Broadcasting (MIB).  The Ministry – which serves as the Indian government’s central agency responsible for the formulation/administration of rules, regulations and standards on IT, broadcast and media – is reported to have issued “two advisories” to TV broadcasters …

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M88 Mansion to amplify international sports events with Manny Pacquiao

SBC News M88 Mansion to amplify international sports events with Manny Pacquiao

M88 Mansion has announced a partnership with Manny ‘PacMan’ Pacquiao, who is set to conduct live appearances and press conferences as the firm’s latest ambassador. The Filipino boxer will also participate in other engagements for the Asia-based betting firm, such as exhibition matches and pop-up activities throughout the continent. On the deal, M88 Mansion’s Head of Commercial, Alan Wafer, said: …

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HKJC confirms Michael Lee as new Chairman

SBC News HKJC confirms Michael Lee as new Chairman

The board of the Hong Kong Jockey Club (HKJC) will be led by the new governance duo of Michael Lee as Chairman alongside Eric Li Ka Cheung serving as Deputy Chairman.  The appointment follows the restructuring of HKJC Board of Stewards, which saw members elect Lee as new Chairman to lead the corporate oversight of Hong Kong’s monopoly operator for …

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Luis Figo thinking big with Digitain brand ambassador role

Luis Figo meets the Digitain team

Digitain’s new brand ambassador Luis Figo, the former Barcelona, Real Madrid and Internazionale star, strengthened his ties with the company when he visited its headquarters in Yerevan to meet the team last week.  Securing the services of one of the iconic footballers of his generation is a big statement for a B2B supplier. But Digitain is a company with ambitious …

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Delasport: Is your sports betting operation ready for the 2022 World Cup?

world cup

Sports betting tech solutions provider Delasport looks ahead to the 2022 World Cup and shares some useful insights on how to acquire new recreational bettors, while retaining them throughout the tournament and beyond. To say that the world cup is a major sporting event would be an understatement. More than 3.5 billion people (or about half of the world’s population) …

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