Asia

Asian news

Nova88 names Joe Cole as sportsbook brand ambassador

Asian sportsbook Nova88 has named former England international Joe Cole as its new brand ambassador. Welcoming Cole as ambassador, Nova88 stated that the former Premier League star had the ‘perfect pedigree and experience to give his expert insight on domestic, European and international football’ through the collaboration. Nova88 will release a series of video content to mark the partnership, featuring …

Read More »

Internet Vikings debuts Singapore data centre

Internet Vikings debuts Singapore data centre

Internet Vikings has grown its footprint within the South East Asian market after launching a new cloud hosting platform in Singapore.  The new platform will enable Internet Vikings to strengthen its offering to Internet Service Providers (ISPs), iGaming operators and ecommerce platforms across the region. “We are very excited to expand our network into one of the largest tech hubs …

Read More »

IBIA and All-in Diversity Project address sports betting challenges

The International Betting Integrity Association (IBIA) has formed a strategic partnership with the industry driven All-in Diversity Project (AIDP) to address changing challenges within the sector. AIDP focuses on the promotion of diversity, equality and conclusion in the sports betting and gaming environment, whilst the IBIA cooperates with sporting bodies, law enforcement and industry figures to combat match fixing and …

Read More »

Tim Heath launches gaming focused fund via Yolo Investments

Tim Heath’s Yolo Investments venture-capital fund has launched a sub-fund focused on the gaming and financial technology sectors. The newly established sub-fund will search for seed and A-stage opportunities across the gaming and fintech industries. Prior to launching the sub-fund, Yolo has already made investments in casino content studios OneTouch and Green Jade Games, fintech disruptions coins.io, Credis Bank and Yeahka, …

Read More »

Tokipot picks Cellxpert to launch new affiliate program

Cellxpert Tokipot

Isle of Man-licensed live fantasy sports and esports betting provider Tokipot has secured Cellxpert as the platform provider for its new affiliate program, Tokipot Partners. This new affiliate program, agreed through Tokipot’s holding company Lord Of The Pot (LOTP) Limited, will feature unique live fantasy and pick’em contests focused on global markets, including Asian regions. “This is a very powerful …

Read More »

AYX forms regional betting partnerships with AS Roma and Atlético Madrid

Betting platform AYX has expanded its sponsorship portfolio via two agreements with Italy’s AS Roma and Spanish LaLiga giants Atlético Madrid. Under the terms of the agreements, AYX will become the Official Regional Betting Partner of both clubs, with significant advertising and marketing opportunities. The partnership with AS Roma will see the operator’s branding feature across Asian channel’s during the …

Read More »

TVBET enters Asia market via Alavara Digital partnership

TVBET has made its entry into the Asian market through a partnership with betting software provider Alavara Digital.  As a result of the agreement, TVBET will provide software services for online and offline betting on a turnkey basis while Alavara’s clients will be able to take advantage of TVBET’s full portfolio of products. This will include the eight games which have …

Read More »

IBIA records a 48% increase in suspicious betting for 2020

The International Betting Integrity Association (IBIA) has recorded a 48% increase in suspicious betting reports from 2019 to 2020, with a 25% increase in football alone. In total 270 cases were reported, spanning 43 countries and 15 different sports, with 68 occurring in the first quarter. This is opposed to 183 reports in 2019, which were largely attributed to table …

Read More »

JBO further expands sporting presence with Real Betis agreement

Asian sportsbook operator Just Bet Online (JBO) is set to enhance its partnership with Spanish LaLiga club Real Betis Balompié as part of a wider branding strategy. Real Betis has had a well-established relationship with betting company RB88 since August 2019. However, RB88 has now decided to focus its marketing efforts on the flagship JBO brand. It is intended that …

Read More »

JBO names Dimitar Berbatov as Asian operator’s first brand ambassador

Asian operator Just Bet Online (JBO) has chosen former Premier League ace Dimitar Berbatov as the firm’s first ever brand ambassador whilst it undergoes a rebrand. JBO has continued to develop its offering for football fans around the world, implementing an expansion plan over the past 12 months to grow its global footprint into more emerging markets and empowering the …

Read More »