Africa

African news

BtoBet refines African SMS payment options with Tola Mobile 

BtoBet has has formed a strategic partnership with Tola Mobile to amplify its payment processing capacities for new and established African betting markets. The partnership is marked as a key strategic directive by BtoBet, as it moves to integrate Tola Mobile’s ‘Wallet API’ system across its tailored African platform, allowing bookmaker partners a greater depth of localised payment solutions. Since 2011, …

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MELBET grows African footprint with Kenya entry

As Kenya begins to open up its online betting market, MELBET has confirmed its expansion into the market via its MELBET.ke platform. By expanding into Kenya, bettors will be able to ‘wager on an international scale’, gaining access to more than 2000 betting markets with features such as cashout, boosted odds, live-in-play betting, VIP gaming and esports wagering. MELBET Kenya …

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AstroPay sells B2B payment gateway to focus on end user

payment gateway

AstroPay has completed the sale of its B2B payment gateway to focus on B2C solutions headlined by the AstroPay Card. The ‘flagship’ prepaid virtual card solution, AstroPay Card, gives merchants the ability to receive deposits and process withdrawals from a single integration. Mikael Lijtenstein, CEO of AstroPay, explained: “The recently completed sale of our B2B payment gateway indicates a new …

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SBC announces digital future for Europe, America, CIS & Africa

SBC has finalised its autumn 2020 conference & exhibition calendar, with two new regional showpieces focusing on Africa and the CIS added to its highly popular Digital Summit series. Meanwhile SBC’s two successful sports betting events Betting on Sports Europe and Betting on Sports America will also be transferred to the virtual environment as a response to the continuing COVID-19 …

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All-in Global: ‘Fantastyc’ markets around the world

All-in Global, the number one language service provider in the gaming industry, has gathered the most relevant data to highlight hot fantasy markets for SBC News readers, and advise interested companies on how to prepare “local” fantasy content. In 2019, it was estimated that almost 46 million adults (18+) played fantasy sports in the US. In comparison, the Fantasy Premier …

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Interwetten signs Yakubu as first Nigeria ambassador

DACH bookmaker Interwetten will grow its brand exposure in Nigeria after securing former Premier League footballer Yakubu “Yak” Ayegbeni as its first Nigerian market brand ambassador. Yakubu will represent the brand in the Nigerian market, and will be integrated into all advertising activities, both online and print, for the betting group. Interwetten’s entry into the Nigerian sports betting market, was …

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CSA selects Stats Perform as its exclusive official data partner

Stats Perform has been selected as the exclusive Official Data Partner for Cricket South Africa’s (CSA) domestic and international competitions. As part of the agreement, Stats Perform’s Opta and RunningBall data brands will collect, analyse and deliver official data as well as ball-by-ball in-play data to both broadcasters and betting operators. Further provisions, see Stats Perform further distribute exclusive live …

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Betway takes sponsorship of South African Cricket teams 

Betway has come to the rescue of Cricket South Africa after becoming the lead sponsor of its One Day International (ODI), T20 and Test Series teams. Securing a three-year sponsorship arrangement, Betway will replace Standard Bank, who in April triggered a contract break clause terminating its partnership with Cricket South Africa. Standard Bank chose to break its contract with Cricket …

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Kenya Finance Bill carries tax rescind waiting on Kenyatta approval 

Kenya’s National Assembly has approved the nation’s new Finance Bill, which will terminate Kenyan betting’s controversial 20% excise tax on all gambling wagers.  First introduced during the 2019/2020 fiscal year, the 20% excise tax saw all Kenya Betting Control Board (BCLB) licence holders protest its enforcement as a market killer. The events of a tumultuous 2019 saw several Kenyan licensees …

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Betsson sees strong prospects in disrupted Kenya

Betsson AB has confirmed its intention to enter the Kenyan sports betting marketplace after starting a joint venture with Bet High Ltd. Yesterday, Kenyan media reported that Betsson’s flagship sportsbook subsidiary Betsafe had replaced blacklisted SportPesa as shirt sponsor of KPL football clubs Gor Mahia and AFC Leopards. Betsafe is yet to register its Kenya Betting Control Board (BCLB) licence. …

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