Africa

African news

SportPesa launches ‘Coaches to Count On’ with Arsenal FC

SBC News SportPesa launches ‘Coaches to Count On’ with Arsenal FC

Leading Kenyan market bookmaker SportPesa has launched its latest African football initiative ‘Coaches to Count On’ in partnership with Premier League football club Arsenal FC. The football directive will see SportPesa develop ‘football clinics’ across its core markets of Kenya, Tanzania and South Africa, with Arsenal FC developing comprehensive training programmes for aspiring soccer coaches. The bookmaker has kicked off …

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Lottoland granted licences to launch in South Africa

SBC News Lottoland granted licences to launch in South Africa

Online lottery operator Lottoland has been granted two licences by the Western Cape Gambling and Racing Board in South Africa. One of the licences is a bookmakers licence that enables the operator to offer fixed odds betting contingencies to South African customers. The second is a manufacturing licence, allowing Lottoland to develop and use the company’s own software for its …

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SportPesa nets principal sponsor extension with Hull City

SBC News SportPesa nets principal sponsor extension with Hull City

Championship football team Hull City AFC has announced a one-year extension to its existing sponsorship deal with online bookmaker SportPesa. The extension will now see SportPesa continue its principal partnership with The Tigers through to the 2019-20 season. The sports betting firm, who also feature on the shirts of Premier League club Everton, has been the Tigers main shirt sponsor since 2016. Adam …

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Golden Race launches new Live Keno TV channel for Africa

SBC News Golden Race launches new Live Keno TV channel for Africa

The new Live Keno TV satellite channel from Golden Race is now exclusively live for the African gambling market, having replaced the firm’s existing Dog Race/Keno satellite solution. The channel is a betting solution, specially designed for African countries with limited internet connection, which airs the popular Live Keno Deluxe lottery game from Golden Race’s certified and licensed professional studio …

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SportPesa denies €80 million Kenya player winnings tax dispute

SBC News SportPesa denies €80 million Kenya player winnings tax dispute

Business Daily Africa has reported that the Kenyan Revenue Authority (KRA) has placed a demand for a minimum KSH 10.3 billion (€80m) on market-leading bookmaker SportPesa, attached to backdated taxes spanning a period of three-years. The KRA tax charge has been filed against SportPesa’s private entity ‘Pevans East Africa’, stating that the betting group had withheld taxes that should have …

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1xBet to sponsor AFCON as part of official CAF deal

1xBet - Professional soccer fireball leaves trails of flames and scores a goal on the net

1xBet will be associated with Africa’s most prestigious football competitions after striking an official sponsorship deal with the Confédération Africaine de Football (CAF). The partnership will see 1xBet sponsor CAF’s main events across Africa including both club tournaments – CAF Champions League, CAF Confederation Cup, CAF Super Cup – and the governing body’s flagship tournament, the Africa Cup of Nations …

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BetLion forms alliance with Incentive Games targeting new African appeal

SBC News BetLion forms alliance with Incentive Games targeting new African appeal

Betting innovation studio Incentive Games (formerly Premier Punt Group) has confirmed two major announcements strengthening its industry position as the firm targets significant growth this 2019. Updating the market, Incentive Games becomes the lead development partner for leading East African bookmaker BetLion. The partnership will see Incentive Games develop a tailored ‘free-to-play’ proposition for BetLion, a brand that seeks to …

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F1 rumours see Sportpesa partner with team Racing Point

SBC News F1 rumours see Sportpesa partner with team Racing Point

Motorsport community RaceFans.net has reported that Kenyan betting group Sportpesa has secured a ‘landmark title sponsorship’ of Formula 1 team ‘Racing Point’ for the upcoming F1 2019 season (start date – 17 March). Undertaking its second full season in F1, the Racing Point team (formerly Force India) is backed by Canadian finance magnet Lawrence Stroll, who is reported to have …

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SBC to organise Sports Betting Tours at ICE London 5-6 February

Tours

SBC (Sports Betting Community) will once again be organising the Sports Betting Tours at ICE London from 5-6 February as the sports betting industry gathers for the largest gaming event in the calendar. ICE London comes with a massive exhibition floor and tens of thousands of attendees, making finding and connecting with high quality or specific suppliers really challenging. The …

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