Africa

Entain Plc has declared that it has achieved two high-impact milestones funded by its corporate social responsibility (CSR) programme, The Entain Foundation. Publishing its latest Social Impact Report, Entain announced that it had supported over 200 aspiring athletes aiming for the Olympics, Paralympics, Commonwealth and World Championships through SportsAid. The FTSE100 firm’s collaboration with SportsAid began in 2020, developing direct …

Logifuture, the B2B igaming services provider, has announced the expansion this week of its Simulate virtual gaming product into two new European and African markets. The move, which sees Simulate enter Kenya and Serbia, has been completed in partnership with Mozzartbet Group.   In a statement confirming the news, Logifuture described Simulate as cutting-edge gaming technology that “decides virtual results of …

betPawa has stepped down from its role as the headline sponsor of the Ghana Premier League, in a refocused partnership with the Ghana Football Association (GFA). The Estonia-based operator has now expressed its commitment to enhancing player welfare by redirecting its efforts toward providing direct benefits to the footballers.  Per the revised partnership, betPawa will pay an increased locker room …

SKS365 has announced that a corporate forest of 1,000 trees has been planted as part of the PlanetGreen365 corporate sustainability program.  This is the first initiative that the Italian market operator has completed in its plan to promote environmental sustainability and support rural communities in different parts of the world. The trees were planted across Latin America, Africa and Asia. …

Gaming Corps has announced a new partnership with Betway covering four African territories. The deal will now allow Betway customers in Ghana, Nigeria, Tanzania and Zambia to access Gaming Corps’ full games suite. Hailee Cook, Product Manager at Betway Group, highlighted: “We are always looking for ways to grow and improve our online casino offering, and adding Gaming Corps’ high-quality …

Racing company 1/ST CONTENT has made the decision to begin a new venture into Moroccan racing. Broadening its global footprint outside of the Americas, the company won the international distribution rights for this Saturday’s Morocco International Meeting (MIM) at the Hippodrome de Casablanca, courtesy of Société Royale d’Encouragement du Cheval (SOREC). The firm will now continue to widen its influence …

BetGames has agreed a deal with Betway to provide a trio of games branded for its African operation, strengthening the partnership between the two. Players in the continent will soon be able to gain access to Roulette, Penalties, as well as a Crash Game. James Everett, BetGames’ VP of Sales Africa, commented: “We’ve enjoyed a fantastic relationship with Betway in …

LiveScore Group has acquired Cape Town software development partner Wonderlabz to bolster scale efficiencies of its betting and media units following a period of unprecedented growth. This morning, LiveScore announced that it had taken full control of Wonderlabz, increasing its previous 25% investment in the software studio to complete 100% ownership. Of strategic importance, the acquisition enables LiveScore to enhance …

Shape Games will provide its front-end services to SunBet under the terms of a deal enabled by its parent company’s Kambi’s partnership with the operator. South African firm SunBet, which is owned by the Sun International group, is aiming to enhance the customer experience by integrating Shape Games’ native frontend solution. The Copenhagen-based developer is rolling out its services across …

Optimove is poised for South African growth through a new partnership with trading solutions provider Amelco. As the Customer Relationship Management (CRM) Marketing platform expands its reach into the developing igaming market in the continent, operators in the region will gain capabilities including advanced generative AI, digital experience personalisation and native marketing channels. Its integrated Customer Data Platform, AI orchestration …