Africa

African news

Explore the betting industry’s greatest opportunities at SBC Digital Summit Africa

SBC Digital Summit Africa

The SBC Digital Summit Africa virtual conference and exhibition is set to provide the most comprehensive analysis yet seen of the long-term opportunities for the betting and gaming industry in Africa’s varied and fast-changing markets.   The event, which takes place on 6 -7 October 2020, features more than 60 expert speakers, including senior executives from betting operators in African markets, …

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BtoBet and Aspire: Mixing emerging market strength with mature market clout

Aspire

BtoBet‘s acquisition by Aspire Global was an “ideal match” for both companies, who have found a mutual balance in each other to achieve their goals. That was the view of BtoBet founder Alessandro Fried, who explained that his company has gained a partner to quickly reach markets missing from its global footprint, while Aspire has filled an important gap for …

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PrincessBet calls for UX upgrade powered by Pronet  

Leading Tanzania online bookmaker PrincessBet has upgraded its sportsbook platform and player engagement capacities by utilising Pronet Gaming’s end-to-end fully customisable solution.     Operating in Tanzania since 2016, PrincessBet is recognised as one of East African market’s most trusted and best-valued bookmakers, who sanctioned an upgrade of platform UI/UX provisions improving onsite engagement with its customers.  Partnering with Pronet, PrincessBet has …

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22BET signs Paris Saint-Germain betting partnership

African operator 22BET has inked a new sponsorship agreement with Paris Saint-Germain, which will see the betting company become the club’s first Official African Betting Partner. The agreement, facilitated by Sportradar’s ad:s division which delivers marketing solutions for bookmakers through digital, programmatic and sponsorship services, will bring additional brand exposure for 22BET as well as exclusive marketing rights for its …

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Nigerian superstar Yakubu to open SBC Digital Summit Africa

Yakubu at SBC Digital Summit Africa

SBC Digital Summit Africa is to open with an exclusive interview with Yakubu Ayegbeni, the Nigerian football legend and Interwetten brand ambassador.  The interview on 6 October 2020, the opening day of the virtual event for the African betting and gaming industry, will see the former striker discuss his playing career and his work with Interwetten’s recently-launched Nigerian sportsbook. Delegates …

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Tyrone Dobbin: Local partnerships are key to understanding complexities in African markets

Establishing a brand in an African market requires a level of local expertise and knowledge, explained Tyrone Dobbin, Managing Director – Africa at Sportingbet at the SBC Summit Barcelona – Digital.  Speaking on SBC’s ‘Africa – the market of the future’ panel, Dobbin emphasised that betting companies must not take a holistic approach to the African market when trying to …

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Agenda announced for new African betting & gaming industry event – SBC Digital Summit Africa

SBC Digital Summit Africa Agenda

SBC Digital Summit Africa, the new dedicated African edition of the world’s leading virtual event for the betting & gaming industry, has unveiled its agenda.  The virtual conference and exhibition on 6 – 7 October is free to attend, providing everyone with an interest in the region with an opportunity to learn from 60 senior executive speakers with hands-on experience …

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FSB extends BetLion agreement

Sports betting platform provider FSB has added a four-year extension to its partnership with African operator BetLion. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. The partnership extension follows an initial two-year agreement between the duo, which reportedly ‘generated tremendous growth for the operator’. Commenting on the extension, David McDowell, CEO …

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SBC Awards: The key to an effective submission

SBC Awards 2020

The SBC Awards, which is now in its seventh year, has officially opened its nominations section allowing individuals to reward and celebrate the very best in sports betting and gaming. In our latest webinar, ‘SBC Awards – How to write an Awards submission’ a panel of esteemed experts discussed the do’s and don’ts when it comes to writing the perfect …

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Betfred counters Oppenheimer bid in race to rescue Phumelela

South African business news sources report that Betfred is preparing a counter-offer ranging between ZAR 875-to-925 million (€44-46m) to acquire embattled heritage wagering and racetrack operator Phumelela Gaming & Leisure.  Forced to close its venues due to coronavirus restrictions last May, Johannesburg high court placed Phumelela assets under bankruptcy protection, allowing the company to seek investors to avoid outright liquidation. …

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