Africa

Bede looks to add World Cup shine with Sun International deal

Online gaming industry supplier Bede Gaming has announced the relaunch of The Sun International Group’s new Sunbet site, www.sunbet.co.za, on the Bede platform. Signed at the end of 2017, Sun and Bede have been working tirelessly to support the group’s new digital strategy, with Bede as its exclusive platform partner. The partnership sees the South African casino group capitalise on …

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SB Betting Software – Building a global presence to maximise World Cup impact

62166282 - borisov - belarus, september 2016 : france national football team in match of world cup qual. uefa group a. between belarus and france at the borisov-arena on september 6, 2016 in borisov.

Amidst a plethora of exciting and engaging football storylines, the FIFA World Cup in Russia is ready to provide an unrivalled opportunity for global betting operators. Claus Rasmussen, CEO for leading platform provider SB Betting Software, explained his company’s focus on developing a robust bonus and loyalty system, and why allowing clients such as Europebet and forBET to combine multiple …

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FIFA unveils fresh approach to international rankings

FIFA has outlined plans to increase the legitimacy of its World rankings system, with the introduction of a revamped points formula that will dictate where international teams are placed. The new system, which was approved by a FIFA Council meeting last Sunday, was described by FIFA President Gianni Infantino as a “hopefully more fair” approach to ranking international teams, specifically …

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Vermantia expands and strengthens in African market

Copyright: nightman1965 / 123RF Stock Photo

Vermantia is strengthening its presence in Africa, and the nation of Nigeria in particular, via an expansion of racing partnerships with growing operator Fortune Bets. Fortune Bets, headquartered in the Nigerian city of Ibadan in the Oyo State, is to receive the Ultimate Live Greyhound Channel, which is being offered with a daily schedule of more than 40,000 live greyhound …

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BetLion appoints Peter Stagles as Group Operations Director

BetLion

Peter Stagles has made the move from 21Bet to bolster the management team at BetLion ahead of the operator’s planned assault on the East African sports betting market. His appointment as Group Operations Director comes at an exciting time for BetLion, who this month combined the launch of its new betting product in Uganda by signing a sponsorship deal with …

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1xBet shows support for building the ‘beautiful game’ in Nigeria

Nigeria - Copyright: corund / 123RF Stock Photo

European operator 1xBet has signed separate three-year contracts, complete with first refusal on expiration, for rights of association with the Nigeria Football Federation (NFF) and the country’s League Management Company (LMC). Signed by NFF President Amaju Melvin Pinnick and LMC Chairman Shehu Dikko, the deals will provide 1xBet with extensive branding and advertising opportunities across matches involving Nigeria’s national team, …

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In Union… SportPesa secures Guinness Pro14 partnership

Kenyan bookmaker SportPesa continues its European sponsorship drive, confirming that it has become the ‘Official Gaming Partner’ of the ‘Guinness Pro14’ championship. SportPesa marketing secures sponsorship of the rugby union tournament, formerly known as the Celtic League, which sees the best teams of Ireland, Wales and Scotland compete in a knock-out tournament featuring guest teams from South Africa and Italy. …

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Uganda football sponsorship boosts BetLion product launch

BetLion

BetLion has targeted the competitive Uganda market after combining the launch of its new betting product by signing a sponsorship deal with the country’s national football team. The operator has pressed the ‘go’ button on the launch of a jackpot product whereby revenue is donated to sports development in Uganda. This comes after a successful soft launch at the start …

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Will Westcott: Betgenius – Africa is in-play for World Cup 2018

Will Westcott Business Development Manager for Betgenius, details why Russia 2018 comes at a perfect time for African sports betting stakeholders, as consumers move to embrace in-play dynamics. _________________ The 2018 FIFA World Cup is projected to be the biggest global betting event on record, exceeding the estimated £1bn wagered on the same event four years ago. This summer’s main …

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Parimatch CEO Sergey Portnov: The “wild” decision to enter Tanzania

Tanzania - Copyright: lesniewski / 123RF Stock Photo

Speaking at this year’s Betting on Football conference, Parimatch CEO Sergey Portnov spoke about his company’s “wild” decision to move into the Tanzanian sports betting market. Just over a month on, Portnov gave SBC News readers some further insight into why he chose to enter a country that is not yet ready to fully embrace the phenomenon of online betting, why …

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