Affiliate News

Checkd Group has brought back the much-loved I Had Trials Once podcast series, to enhance its partnership with Sky Sports Fantasy Football. The podcast hosted by former non-league Radcliffe striker Jordan Hulme and ex-Salford star and now football agent Gareth Seddon has a popular following that has generated over 1m downloads. The new show started last weekend, with former Leeds and Sheffield United goalkeeper …

XLMedia Plc has informed investors that it has closed the sale of three of its European igaming properties and related domains.  The European properties sold are listed as Casino.se, Casino.gr and Casino.pt and have generated a total cash consideration of $4m (€3.5m). The London AIM media publisher cited that the deal represented “4.7x multiple on revenue” of the sold assets. …

Gambling.com Group has announced a breakthrough partnership with The Independent that will expand its media services and content for UK audiences.  Nasdaq-listed Gambling.com will deliver in-depth sports betting and online casino content for The Independent, which currently serves over 21 million monthly unique users.  The unique content and exclusive offers from Gambling.com will be featured on a dedicated section of …

Nick Watson has been appointed as the Head of Affiliates at Boss Partners, an igaming affiliate group seeking to bolster its presence in the multinational sector. Joining the Malta-based group, Watson will play a role in driving the firm’s strategies moving forward, bringing a ‘wealth of experience’ from a multitude of previous roles to the position. Boss Partners affiliate brands …

Better Collective has strengthened its standing in the North American sports media and social media spaces, securing terms to acquire Playmaker HQ. The Denmark-founded media publisher will pay $54m on a cash and debt-free basis, including an upfront cash consideration of $15m, deferred payments of $1m and performance-based earnout payments over a three-year period of up to $38m. Playmaker HQ …

EveryMatrix has acquired affiliate optimisation platform DeepCI, expanding the B2B betting and gaming supplier’s reach into the international affiliate space. The Malta-based company will immediately integrate DeepCI into its operations, with the latter’s CEO, Lewis Civin, continuing to lead the business as an independent division of EveryMatrix. By acquiring and integrating DeepCI, EveryMatrix will leverage its new holdings proprietary technology, …

Spiffbet AB has partnered with affiliate marketing company TAG Media, which will work to enhance the international betting and gaming group’s European visibility. Specific markets targeted by the affiliate marketing partnership are the UK, Sweden, Spain and Finland, with Spiffbet’s Supernopea, Metal Casino and TurboVegas brands the core focus. To achieve Spiffbet’s goals of driving visibility and user engagement in …

KaFe Rocks has entered a new chapter for its business, which has rebranded its identity to Time2Play Media.  The rebrand to Time2Play reflects the growth of the firm’s affiliate and media network servicing the global igaming sector. Under the Time2Play Media moniker, the company noted the “tremendous success” of the Time2Play brand, as well as an ongoing commitment that will “better align …

Better Collective AS has upgraded its financial targets for 2023 trading, as the Stockholm-listed media publisher continues to benefit from a record-breaking Q1 momentum. Updating shareholders, Better Collective expects its FY2023 revenue target to stand in the €315m-€325m range, up from the previous target of €305m-€315m – results implying a growth of 17-21%. Likewise, Better Collective anticipates its FY2023 EBITDA …