Affiliate News

Expansion has continued for XLMedia PLC as the group has announced the acquisition of legacy UK  online bingo community portal WhichBingo.co.uk, further growing it’s significant UK footprint. Founded in 2000 by webmaster Phil Fraser, WhichBingo is one of  UK online gambling’s oldest affiliates. A leading authority for online bingo reviews and insights, WhichBingo utilises player content and opinion pieces to …

Sports betting site ParisSportifs has had all affiliate assets acquired by Catena Media, as the firm continues its strategic expansion, with an eye on this summers Russian World Cup. Entering the French market through the purchase, with the initial price amounting to an upfront payment of €8.2m, the assets are set to be consolidated within Catena during this month. Of …

Game Lounge the marketing and player acquisition arm of Stockholm-listed Cherry AB has acquired international ‘search’ agency TodaysWeb for a total consideration of SEK 14 million (€1.4 million). Confirming the acquisition, Game Lounge details that it will move to incorporate TodaysWeb’s search-engine-optimisation (SEO) tools, services and content portfolio of 1,500 websites. Updating the market, Jonas Cederholm, CEO of Game Lounge, details; “The …

Catena Media has announced a strengthening of its financial services, with the acquisition of all affiliate assets in German financial lead generator, BrokerDeal.de. With an expected total acquisition cost of €3.6m, the initial purchase consideration will see an upfront payment of €1.2m, of which €840,000 will be made in cash and the remaining €360,000 sum in newly issued Catena shares. …

Esports Entertainment Group has announced affiliate marketing agreements with eleven esports teams. The deals come shortly after the Group launched its new esports wagering platform, entitled VIE. The affiliate esports teams involved are myRevenge, E’DRAGONS, Proud-Gaming, Aurales, Aequitas Esport, Eronic E-Sport, UAC eSports, Tigers-Roar, Esmaticx, GoasHax, Revise’Gaming. Grant Johnson, CEO of Esports Entertainment Group, said: “We are so pleased to …

Income Access has announced a fresh partnership with Lindar Media, which is set to see a new affiliate programme launched for the UK-based iGaming firm. Utilising the Income Access affiliate software, affiliates are to be enabled to promote each of Lindar’s managed brands, which specialise in the bingo and casino verticals. The white label operator, founded in 2014, currently has …

Tote Ireland, the Ireland-based pool betting site, is aiming to launch a wide reaching affiliate programme after uniting with Paysafe’s marketing technology and services provider, Income Access. Tote Ireland is licensed by the Irish government as the sole operator of pool betting on Irish horse racing, and is also regulated by the UK Gambling Commission. The structure allows players to …

Better Collective has detailed the acquisition of Danish affiliate activities from Xperten Ltd and Xpert Ltd, including the SpilXperten brand, continuing the company’s long-term strategy. Stating a preference to build strong relationships within regulated and established European markets, the firm states that the acquisitions strengthens its place as “leading iGaming affiliate” and “market leader” within its home nation. Søren Kristensen, …

With RB Capital, who were the sell-side advisors on the transaction, Catena Media plc has further strengthened its position as a leading iGaming affiliate in the regulated New Jersey market through the acquisition of BonusSeeker.com and related assets. BonusSeeker, which is on a strong growth trajectory, provides its users with unbiased comprehensive reviews of all the legal casino operators in New …

Johan Styren former CEO of LeoVegas and Valentin Alsen, ex-marketing lead for Catena Media have teamed up to launch Dilanti Media, a Malta-based industry marketing and player acquisition services provider. Dilanti Media is Styren’s first venture since leaving Stockholm-listed online gambling group LeoVegas AB in August 2017. Speaking to industry media, Styren has detailed that Dilanti will develop in-house technologies …