Affiliate News

PartnerMatrix, a stand-alone Affiliate Management and Tracking Software System as part of EveryMatrix, has powered the launch of the TotoGaming Affiliate Program, which has been directly integrated with TotoGaming’s current platform as a third party. Through PartnerMatrix, TotoGaming Affiliates will provide flexible commissions structure, an easy-to-use and friendly interface, plenty of marketing tools, support for attractive bonuses and promotions and constant …

Paddy Power Betfair (PPB) US subsidiary FanDuel has announced that it will optimise its full marketing suite utilising Fresh8 software. Updating stakeholders, FanDuel is set to integrate Fresh8 ‘machine optimised assets’ across its entire marketing/advertising inventory, operating across all active US state markets. The partnership will see the US betting operator move to significantly improve its audience engagement across programmatic, …

An established provider of free betting tips and valuable sports information, all created by a team of talented journalists, Betarades – part of the growing stable of Better Collective brands – has taken its output to the next level by converting some of the content into video. For the latest instalment in the Better Collective Spotlight series, the Greek firm’s …

Seeking to significantly bolster its online marketing and player acquisition capacities in 2019, low-margin online bookmaker BetRegal (BetRegal.com) has upgraded its affiliate marketing platform provisions with Income Access (Paysafe Group). Updating stakeholders, BetRegal has migrated its entire ‘BetRegalAffiliates’ program to Income Access software, stating that its marketing partners will benefit from improved player tracking, reporting functionalities and optimised campaign variables. Launched in 2017, …

Oddschecker Managing Director Toby Bentall will take up the role of CEO at the newly rebranded Oddschecker Global Media. The rebrand comes as Oddschecker merges with iBus Media, majority owned by Stars Group, to create a ‘new superpower affiliate business’, PokerTube has reported. The merger is a result of Stars Group’s acquisition of Sky Bet, with the Toronto TSX-listed firm …

Online operator Argyll Entertainment insists that its latest agreement with compliance tool Rightlander will significantly improve “affiliate compliance processes and procedures”. Argyll, which operates the RedZone, SportNation and GiveMeBet brands, will now use Rightlander’s advanced solutions in an attempt take its compliance procedures to the next level.   Rightlander will scan Argyll Entertainment affiliate websites, monitoring all activity which mentions …

The All-In Diversity Project (AIDP) has announced a strategic partnership with AffiliateINSIDER, with AIDP Co-founder Kelly Kehn expressing that affiliates “have a big part to play” in terms of “creating a positive image for the industry”.   Moving into its third year, the AIDP aims to extending reach globally to new sectors of the industry as well as new geographical …

Blockchain-based BETR has backed up the recent release of its sportsbook app – BETROdds – by launching a new version of its smart contract featuring BETR Affiliates. This new development, designed to encourage wider use of the BETR token, has made it possible to tag BETR wallets introduced by affiliates. It enables affiliate commissions to be paid instantly from the …