Affiliate News

Although XLMedia (XLM) revenue fell during H1 2023 the group closed the quarter with a significantly higher profit than last year despite noticeable declines in revenue. The affiliate and media publisher, listed on the London AIM exchange and active in Europe and the US, more or less confirmed the figures projected in a trading update back in July.  Overall group-wide …

Better Collective AS will place its shares on Nasdaq Copenhagen, supplementing the media group’s current trading on Nasdaq Stockholm.  In a corporate filing, the board of Better Collective disclosed plans to co-list the firm’s shares by Q4 2023, pending the fulfillment of customary conditions and approvals. Investors were informed that no new shares would be issued in conjunction with the …

Better Collective has strengthened its standing in the Danish market whilst also solidifying one of the key pillars of its global strategy via a takeover of Tipsbladet. The transaction was conducted at a purchasing price of €6.5m. The football media site will be incorporated into the company’s international portfolio of sports betting content web pages from 2 October. A Danish-founded …

Better Collective North America has named Brandon Boone as its Vice President, Communications Strategy & Public Relations. His remit is to lead all communications for the North American brand portfolio, including Action Network, RotoGrinders, VegasInsider.com, Playmaker HQ, and Canada Sports Betting.  A statement from Better Collective noted that Boone brings more than 20 years of brand and corporate communications expertise …

Priscila Pio, Head of Sales at BetanDeal, an affiliate marketing agency for the sports betting and casino sectors, sat down with SBC Media ahead of her appearance at SBC Summit Barcelona.  Pio will be one of the speakers discussing the dos and don’ts in affiliation, a field that has undergone a transformation as technology and player habits evolve. Throughout the …

The affiliate marketplace has seen the emergence of a new entrant with the launch of the ‘invite-only’ Affter Affiliate Programme. Unveiled via a high-profile video, the brand has been built by a team which claims more than six years’ experience in the igaming space. Affter comprises what it described as “various betting and gambling offers including those popular in the …

Gaming Innovation Group (GiG) has extended its media and marketing compliance services for Merkur, the flagship brand of the German heritage gambling firm, Gauselmann Group. The extension of automated affiliate marketing services and media compliance monitoring tools is necessary for Merkur and its online brands to be fully compliant with the regulatory changes of the Fourth Interstate Treaty (GlüNeuRStv) market. …

Vadim Aidlin, the CEO of traffic acquisition company Mamuta Media, which has been involved in SEO and PPC since 2004, is exceedingly pragmatic when it comes to finding the optimal channels for player conversion. For him, it’s all about strategy and highly skilled professionals rather than the chosen channel. As he prepares to speak at the 2023 edition of the …

Following a difficult trading period for Catena Media CEO, Michael Daly, remained optimistic in the group’s ability to reach an ‘achievable but challenging in goal’ in North America. Following a series of transformations, North America, particularly in the last year, has been the main cash cow for the Stockholm-listed media publisher. Yet, momentum was interrupted during Q2, with the firm’s trading …