Affiliate News

The latest affiliate news for the gambling industry

Google AI and SGE: What’s next for affiliates?

SBC News Google AI and SGE: What’s next for affiliates?

Google has begun pushing AI algorithms into its search engine, transforming traditional search results into a Search Generative Experience (SGE).  While still in an experimental stage and available to a limited number of people, Google plans to allow everyone  access to SGE content regardless of where they might be in the world.  SGE will essentially transform the way users look …

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SMH to expand Gazzetta dello Sport across Eurasian markets

SBC News SMH to expand Gazzetta dello Sport across Eurasian markets

SMH Sports, the flagship brand of sports media and management company SMH Global, has become the exclusive licensee of La Gazzetta dello Sport in Eurasia. The company, based in the Georgian capital city Tbilisi, will first take La Gazzetta live in its founding market before launching in other Eurasian countries, highlighting Ukraine as the next country for the outlet. In addition, the launch …

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Raketech confirms Mühlbach CEO exit over strategic direction

SBC News Raketech confirms Mühlbach CEO exit over strategic direction

The board of Raketech Group Plc has announced that Oskar Mühlbach has chosen to resign as CEO of the Nasdaq OMX-listed igaming media publisher. As detailed by a corporate update, “Mühlbach will leave his role as CEO due to different views on the strategic direction of the company.” Board member and company co-founder Johan Svensson has assumed leadership responsibilities as …

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Low6 and WhoScored.com partner on fantasy sports game

SBC News Low6 and WhoScored.com partner on fantasy sports game

Low6 has announced a partnership with football statistics website, WhoScored.com, on fantasy sports game UltimateFan. The deal will see the Oddschecker-owned site leverage the supplier’s game mechanic as an engaging way to add value to its existing user base, while delivering an additional commercial opportunity through the games’ in-app purchases. Jamie Mitchell, CEO of Low6, commented: “We are excited to …

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XLMedia seeks new CFO as Caroline Ackroyd departs leadership team 

SBC News XLMedia seeks new CFO as Caroline Ackroyd departs leadership team 

The board of XLMedia has announced that Caroline Ackroyd has notified the board of her intention to resign as Chief Financial Officer (CFO) of the London AIM iGaming media publisher. Updating investors, XLMedia informed that Ackroyd will maintain CFO duties until 31 March 2024 to assist the executive leadership team with an orderly transition. Ackroyd has served as XLMedia’s CFO …

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Finixio recruits Sacha Kinser as Head of Gambling Content

SBC News Finixio recruits Sacha Kinser as Head of Gambling Content

Finixio has announced the appointment of Sacha Kinser to the new position of Head of Gambling Content, overseeing editorial disciplines across its sports betting and igaming media network. An expert in SEO and brand building, Kinser joins Finixio from Game Lounge, where she most recently served as Head of Content for the Malta-based affiliate marketing network. Finixio confirmed that Kinser …

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Catena appoints Sean Hurley as NED for new US vision

Catena Media

Catena Media has confirmed the appointment of Sean Hurley as a non-executive director (NED) of the Stockholm-listed iGaming media publisher. Hurley will fill the position vacated by Per Widerström, who resigned from Catena’s board in September, fulfilling the requirements to become Group CEO of 888 Holdings. Investors were informed that Hurley’s NED appointment “will become effective once all necessary filings …

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Raketech elects M&A experts to board

SBC News Raketech elects M&A experts to board

Raketech Group Plc has confirmed the appointment of Marina Andersson and Patrick Jonker as newly elected members of the Board of Directors of the Nodric Nasdaq OMX-listed igaming media publisher. The decision follows Raketech concluding its annual shareholders meeting on 24 November, shareholders unanimously agreed to appoint Marina Andersson and Patrick Jonker as new members of the Board. Andersson, holds …

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Oddschecker reveals itself as buyer of SuperScommesse

Oddschecker

Oddschecker Global Media has disclosed that it has acquired the Italian sports media property, SuperScommesse, from Catena Media. This morning, publishing its Q3 trading update, Catena Media informed that it had sold all of its Italian media properties to two undisclosed buyers for €19.8m. Oddschecker, known as the UK and Australia’s largest sports betting publisher, would later announce that it …

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Catena says ciao to Italy following €19m media divestment

Catena Media

Catena Media has shed further insight into the full sale of its sports betting and casino media assets for Italy. The transaction was announced this morning, separate from its Q3 trading update, in which Catena detailed continued revenue declines as it transitions its North American network from cost-per-acquisition (CPA) contracts to a revenue share model. A deal to sell its …

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