Affiliate News

The latest affiliate news for the gambling industry, sponsored by bet365

Tokipot picks Cellxpert to launch new affiliate program

Cellxpert Tokipot

Isle of Man-licensed live fantasy sports and esports betting provider Tokipot has secured Cellxpert as the platform provider for its new affiliate program, Tokipot Partners. This new affiliate program, agreed through Tokipot’s holding company Lord Of The Pot (LOTP) Limited, will feature unique live fantasy and pick’em contests focused on global markets, including Asian regions. “This is a very powerful …

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Anders Crillesen joins Better Collective as PR and Communications lead

Anders Crillesen joins Better Collective

Better Collective has strengthened its team after naming Anders Crillesen as its new Head of PR & Communications. In his new role, he will take responsibility for overseeing the company’s global corporate and product communication strategy, with an aim of enhancing Better Collective’s communication initiatives toward responsible gambling. Celebrating his new role, Crillesen said: “I’m thrilled to join Better Collective …

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PartnerMatrix report highlights growing opportunities for igaming affiliates

PartnerMatrix report highlights growing opportunities for igaming affiliates

PartnerMatrix, the affiliate marketing solution of online gambling systems provider EveryMatrix, has found that 81% of advertisers in the US market have turned towards affiliate marketing strategies. Publishing its Top Affiliates Networks Report 2021, the software provider carried out an in-depth analysis of the most prominent igaming affiliate networks.  Among its key findings, it revealed that the average cost per …

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Affilka and WildTokyo Casino launch new affiliate program

Affilka and WildTokyoCasino launch new affiliate program

Affilka has entered into a new partnership with online casino WildTokyo, which will see the launch of the AffRepublic affiliate program. The new program for WildTokyo casino affiliates will utilise software from Affilka, an affiliate tracking platform developed by SoftSwiss.  Through the partnership, Wild Tokyo affiliates will gain access to ‘a combination of security and all the necessary functionality for …

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Cellxpert a ‘natural fit’ for The Lottery Office affiliate programme

Cellxpert a ‘natural fit’ for The Lottery Office affiliate programme

Operating under The Lottery Office brand, Global Players Network will enhance its affiliate experience through the launch of a new affiliate programme running off the Cellxpert platform. Through the new programme, The Lottery Office affiliates will be able to utilise ‘a range of business models’ that suit their individual needs and marketing strategies. “We are pleased to be working with …

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Catena appoints US VP Michael Daly as CEO elect

The board of Catena Media has confirmed the promotion of current North America VP Michael Daly to Chief Executive, with the leadership appointment effective from 1 March. Based in Las Vegas, Daly has spearheaded Catena’s publishing, M&A and growth strategy for the US wagering market since 2018. Prior to joining Catena, Daly oversaw the North American business units of Nasdaq-listed …

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Gambling.com recruits Johannes Bergh as strategic lead

Gambling.com Group has strengthened its executive leadership team by appointing Johannes Bergh as new Chief Strategy Officer (CSO) to maintain growth momentum across multiple international markets.  A seasoned digital growth strategist, Bergh has joined the affiliate marketing publisher’s leadership team from industry rival Catena Media Plc, where he served as Chief Operations Officer (2017-2020).  During his executive tenure at Catena, …

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XLMedia confident of Google rankings recovery

XLMedia has continued to pursue a ‘multi-track approach’ to recovering its casino rankings after a number of its websites were penalised by Google during the first half of 2020 trading. Publishing a trading update, the London AIM-listed affiliate marketing network informed investors that it expects to deliver group revenues of approximately $54.5 million. Excluding business transformation costs and share-based payments, …

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Cian Nugent to lead RAiG as new Chair

Responsible Affiliates in Gambling (RAiG) has confirmed the appointment of Cian Nugent, managing director of Racing Post, as the new chair of its trade body.  Nugent will take over from Clive Hawkswood, who had previously expressed his intentions to resign in 2021.   Considered to be an expert in digital operations and igaming marketing, Nugent will lead the trade body into …

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Cellxpert to oversee CasinoFriday affiliate program

Cellxpert to oversee CasinoFriday affiliate program

Cellxpert has been selected by CasinoFriday – the first casino brand of 1UP Entertainment – to oversee and manage its new affiliate program. Through the new partnership, Cellxpert will strengthen CasinoFriday’s global expansion strategy by leveraging its HTML5 ad serving capabilities.  Moreover, the 1UP Entertainment brand will benefit from the enforcement and implementation of ‘an extensive set of regulatory compliance …

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