Affiliate News

CMS platform provider Sportal365 has secured a new partnership with LiveScore which will see the two collaborate on boosting brand engagement across their global audience. As part of the agreement, LiveScore has agreed to integrate Sportal365’s sports content management system which will ‘enrich LiveScore’s editorial content’. Stilian Shishkov, CEO and Founder of Sportal365, said: “We are thrilled that LiveScore have …

XLMedia has this morning confirmed the appointment of Ken Dorward as President of North America and a member of its Global Executive Committee. Dorward joins the London AIM digital publisher having formerly served as Chief Operations Officer of leading US affiliate network Rakuten Inc, where he spearheaded global partnerships, media assets and publisher management. The appointment of Dorward as North …

German bookmakers and affiliates have reported a drastic increase in business after the Bundesliga returned following an eight week hiatus. Affiliate company Leadstar Media reported that its MyWettbonus.de brand had recorded a 100% increase in business since football resumed. Meanwhile, searches for ‘sportwetten’ – the German for ‘sports betting’ – were 2.5x higher in May than in the middle of …

XLMedia has continued to pursue its expansion into ‘high-potential markets’ by instructing Akur Capital to commence its sales process for the majority of its Finnish-facing casino assets and publishing sites. The acquisition will allow XLMedia to ‘deliver more sustainable and predictable growth’ across regulated markets. It supports XLMedia’s three-pronged transformation strategy, which includes further investment into regulated markets, consolidation of …

Football media publisher Dugout has signed a collaboration deal with Sportal Media Group to distribute premium football video content via its new product Sportal365. Sportal365, a new Content Management System (CMS) tool designed for sports publishers and bookmakers, will be given access to Dugout’s collection of behind the scene and archived footage from over 100 of the world’s top football clubs, national leagues and federations. Sebastian Gray, …

LiveScore has announced that it will expand its live football streaming capabilities after partnering with over-the-top (OTT) sports video specialist StreamAMG. By integrating StreamAMG solutions, LiveScore will allow its global audiences to view live OTT football matches and on-demand content supplied by syndicated football leagues, clubs and media outlets. In its statement, LiveScore highlighted the need for an in-depth OTT …

Affiliate marketing network Raketech has continued to strengthen its senior leadership team naming Oscar Karlsten as its new Chief Operating Officer. Karlsten joined the company on 1 May 2020, and will take responsibility for Raketech’s central operations, product development and investments, as well as focusing on the group’s creative content, SEO and UX. Commenting on his new role, Karlsten said: …