Better Collective has completed a ‘major strategic move’ after confirming that it has completed the acquisition of igaming lead generation specialist Atemi Group. The acquisition has been valued at approximately £40 million, of which £32.5 million is paid upfront at closing. This will be done via a combination of £27.8 million in cash and £4.7 million in Better Collective shares …
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TSZ drives engagement with B2B sports content service
The Stats Zone (TSZ) will roll out its new B2B sports content service with the aim of offering data-driven insights and analysis for sports betting operators and affiliates. The new service will deliver coverage for more than 20 different sports over 300 competitions, including ‘every major sport, US sports, fantasy sports and the big-name esports’. By creating bespoke content, TSZ …
Read More »Google deranking and COVID-19 bite XLMedia’s H1 performance
XLMedia has continued to feel the effects of Google’s ‘manual ranking penalty’ on its corporate trading, but remains optimistic on its objective of delivering ‘a material recovery in financial performance in 2021’. Publishing its 2020 interim statement (period ending 30 June), the affiliate marketing publisher detailed that the combined effects of COVID-19 and Google ranking penalties had resulted in monthly …
Read More »DAZN sells European football assets to new IMC venture
Global OTT sports broadcaster DAZN Group has confirmed that it will divest its shareholdings in European football assets Goal.com, SPOX and VoetbalZone to newly-formed digital sports publisher Integrated Media Company (IMC). DAZN has secured terms on a ‘definitive agreement’ for IMC to take control of the majority stakes in its football assets for a combined deal of $100 million. Limited …
Read More »Casinomeister launches exclusive UK portal to accommodate market changes
Legacy online gambling portal and player community Casinomeister has announced the launch of its exclusive UK website, seeking to accommodate UK players amid fast-changing regulatory requirements. Operating since 1998, Casinomeister is recognised as online gambling’s oldest player forum, reviewing all online casinos registered across global jurisdictions and providing in-depth unbiased reviews of incumbents and their offerings (games, slots, customer service, …
Read More »Optival targets app users with new enhanced TBA Version
Optival LTD, a data-first approach performance marketing company and comparison product specialist, has recently launched a new version of its Top Betting Apps (TBA) website, which puts the spotlight on betting apps and all things mobile betting related. As a result of the newly launched version of the TBA site, mobile users can enjoy a more enhanced UX, including better …
Read More »Leadstar Media launches new Italian site Mondositiscommesse.it
Online gambling affiliate company Leadstar Media has expanded its Italian product portfolio through the launch of new website Mondositiscommesse.it. It’s the company’s second bookmaker comparison site focused on organic customer acquisitions for the Italian market. Coming just two years after Bookmakerbonus.it was launched in September 2018, it has been designed specifically to attract Italian players as part of its strategy …
Read More »SBC Summit Barcelona – Digital: Industry marketing awaits its ‘age-gated test’
A deep dive on evolving social media, content and influencer marketing strategies to drive mass audience engagements opened SBC Summit Barcelona – Digital’s day three Marketing & Affiliation track. An expert panels featuring representatives of media giants Google, Twitter and LadBible underlined that social media content has shown its true depth in reaching audiences during the COVID-19 lockdown, as all …
Read More »Marketing, lotteries and North America take centre stage on SBC Summit Barcelona – Digital day three
Affiliates, lotteries and the US market take centre stage on day three of SBC Summit Barcelona – Digital, with a line-up of senior executives ready to share their insights on the future direction of these key areas of the betting & gaming industry. Following on from the first two days of in-depth insights and high-level discussions at the industry’s largest …
Read More »Jan Möller: How Oddspedia 2.0 caters for all sports fans
Oddspedia has concluded an 18-month project to relaunch its flagship odds comparison portal in “good time” for the return of major global sports events from COVID-19 disruption. Originally launched in 2014, the revamped online portal – localised to languages including German, Portuguese, Spanish and Italian, as well as English – went live on 4 August, less than two weeks before …
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