Affiliate News

Marketing First…SBTech forms strategic partnership with NetRefer

Industry platform and sports betting provisions supplier SBTech has moved to optimise its client marketing and player acquisition capabilities by forming a strategic partnership with NetRefer.  Confirming its plans, SBTech will now make NetRefer’s ‘Performance Marketing Product Suite’ its choice marketing software for its industry client portfolio. Moving forward SBTech will plug-in the suite, making NetRefer marketing provisions available to …

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Better Collective opens up bettingexpert Tips API for optimal partner engagement

Seeking to optimise user engagement and to converge information and development across its industry affiliate portfolio, Better Collective has launched a new API which will enable external applications and websites to pull data from more than four million tips posted on their tipster platform bettingexpert.com. The innovative API strategy has been initially released on Better Collective subsidiary SmartBets, a European multi-language …

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Better Collective moves into affiliate M&A space acquiring SportFreunde portfolio

Better Collective, the operating company of leading European sports betting portal bettingexpert.com, has moved into the M&A space acquiring Austrian competitor Hebiva Beteiligungen GmbH, the owner of affiliate SportFreunde Informationsdienste GmbH (“SportFreunde”). The deal sees Better Collective acquire all SportFreunde’s existing affiliate portfolio, which includes popular German language websites  wettfreunde.net, sportwettentest.net, and fussballportal.de. Completing the deal, Better Collective management detailed that SportFreunde assets …

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Ihre Consulting strengthens client services team with two new hires

Industry affiliate marketing and player acquisition agency Ihre Consulting, has added two senior hires to its operations boosting its client services team. The firm confirms the appointment of Or Katzenstein as International Affiliate Manager, who is joined by Tali Sela as Affiliate Manager. Both hires have prior industry experience, with Katzenstein having led player acquisition for Stan James and lead …

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RakeTech strengthens Danish arm with Pokernet.dk and Odds.dk acquisitions

Malta-based industry affiliate marketing network RakeTech Group (RakeTech) has expanded its presence and coverage within the regulated Danish online gambling market by acquiring websites Pokernet.dk and Odds.dk Detailing its acquisitions RakeTech adds poker inventory to its Danish affiliate network, acquiring leading player community Pokernet.dk. The acquisition of Odds.dk will also see RakeTech gain a number of related assets including lead …

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Catena Media acquires Newcasinos.com for €7.65 million

Stockholm-listed industry affiliate marketing network Catena Media has moved to expand its European publisher portfolio by confirming the acquisition of casino review portal Newcasinos.com and its related assets. Catena governance details that it has acquired one of the fastest growing European market affiliates with an established presence in the UK, Norway and Sweden. Detailing its acquisition breakdown, Catena will purchase …

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11.LV Latvia launches affiliate program on NetRefer

Latvian operator SIA Viensviens LV has announced that online gambling property 11.LV will be launching its affiliate marketing platform utilising NetRefer software.   SIA Viensviens is the second largest gambling market operator, and is fully licensed by the Latvian Gaming Supervision Inspection authority. Launching subsidiary 11.LV (www.11.LV), the company seeks to build the leading online gambling brand for Latvia. Utilising …

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Caledonian Publishing launches BetOnPolitics.co.uk

Industry affiliate media owner, Caledonian Publishing has increased its betting-related inventory by announcing the launch of dedicated political betting website BetOnPolitics.co.uk. Caledonian’s new portal aims to be the leading destination for all punters seeking political betting insight and knowledge on a number of UK and international politics markets. Ahead of the UK General Election on 8 June, BetOnPolitics.co.uk offers its …

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Enlarged Catena Media hits all-metric highs for its Q1 2017 trading update

Having boosted its industry affiliate marketing network, through strategic M&A Stockholm Nasdaq-listed Catena Media has recorded a doubling in its corporate revenues to €15.2 million (Q1 2016: €7.5 million). Publishing its Q1 2017 interim report (period ending 31 March), Catena has reported growth across all its core metrics, with the acquisition specialist reporting a 150% boost to +80,000 in new …

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iGB – Amsterdam Affiliate Conference sponsors LondonSEO networking drinks for SMX London

iGaming Business (iGB) the event organiser of  The Amsterdam Affiliate Conference 2017 has announced that it will sponsor the LondonSEO networking drinks on Tuesday, 23 May, following day one of SMX London. “We are really proud to be sponsoring the LondonSEO networking drinks taking place next week,” said Shona ODonnell, Event Director at iGaming Business. “We have met some amazing people through attending …

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