Affiliate News

Allee named bettingexpert.com’s World Tipster Champion

German tipster, Allee, has been named World Tipster Champion 2019 as part of an annual competition run by Better Collective’s flagship tipster network, bettingexpert.com. The annual competition, sponsored by Bet365, monitors the best tipsters across Bettingexpert’s different language portals, with allee awarded a cheque of €10,000. World Tipster Champion 2019, allee celebrated the accolade: “Being the World Tipster Champion is a dream …

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UKGC warns licensees on FTP age verification requirements

Issuing an industry update, the UK Gambling Commission (UKGC) has moved to clarify its position on free-to-play (FTP) games being promoted through affiliate marketing verticals. The commission is aware that licensed operators have benefited from industry advertising models, in which affiliate marketing partners have offered FTP versions of real money games as a method of engaging audiences. The UKGC reminds …

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Better Collective appoints Shona ODonnell as global events lead

Stockholm-listed industry affiliate Better Collective A/S has expanded its senior management team after appointing Shona ODonnell as Head of Strategic Events. A figurehead in B2B event production for the global gaming sector, ODonnell joins Better Collective from Clarion Gaming, where she most recently served as Event Director, leading the firm’s portfolio of international executive conferences. Confirming the appointment, Jesper Søgaard, …

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Better Collective powers NJ.com wagering content

Stockholm-listed industry affiliate Better Collective AB has made new US market inroads after undertaking a ‘technology and content’ led partnership with NJ Advance Media LCC. The strategic partnership will see NJ Advance’s New Jersey news platform NJ.com integrate Better Collective content and technology provisions, delivered through Better Collective’s flagship bettingexpert.com platform. The collaboration sees Better Collective content and information power New …

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Marathonbet affiliate program gets AffiliateINSIDER management boost

Marathonbet

Marathonbet has injected “energy and expertise” into its affiliate program after striking a new deal with AffiliateINSIDER. As the new affiliate management agency for Marathonbet, AffiliateINSIDER has set about combining strategy and program management with the bespoke marketing services to widen the online sports betting and gaming operator’s global reach. Marathonbet, who this week announced a new multi-year deal with …

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Kindred launches US specific affiliate marketing program with Income Access

Stockholm-listed Kindred Group Plc will launch a US-specific affiliate marketing programme powered by Paysafe Group’s Income Access software. Working in partnership with Income Access, Kindred is accelerating its US market prospects having launched flagship Unibet brand in the state of New Jersey this June. Fulfilling a key corporate goal, Kindred has successfully secured a ‘Casino Service Industry Enterprise License’, allowing the Stockholm …

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Better Collective expands M&A credit capacity

Stockholm-listed industry affiliate Better Collective AB has moved to expand its corporate financing capacity, after securing access to a further DKK 300 million (€40 million) credit facility backed by Danish bank Nordea AS. Updating the market, Better Collective expands its existing Nordea credit facilities to DKK 600 million, with the affiliate publisher detailing that the capital will be used to support …

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Mediacle expands affiliate services for Nektan Plc

Industry full-service marketing agency and software developer Mediacle AB has extended its existing partnership with London AIM-listed mobile gaming group Nektan Plc,  to include the supply of affiliate software and services. The partnership will see Nektan utilise Mediacle’s ‘MAP’ igaming-specific affiliate marketing software across a number of its online casino brands including  Cheeky Win and Love Reels. Mediacle’s MAP operates as an …

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Gambling.com appoints Gerry Ahern as US content lead

Expanding its US profile, Gambling.com Group Plc has confirmed the appointment of Gerry Ahern as Director of North American Content. A 30-year veteran in sports media and publishing, Ahern will oversee the development of Gambling.com content production for US market audiences. Ahern is the former VP of Content for USA Today Sports (2011-2016) and has most recently served as Editor-in-Chief …

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Better Collective ups media profile by hiring Shane Anderson as Group Content lead

Stockholm-listed industry affiliate marketing publisher Better Collective AB has appointed racing figurehead Shane Anderson as ‘Senior Director of Group Content & Brand’. Anderson, the founding Editor-in-Chief of Australian racing portal Racing.com (2014-2019), will be tasked with overseeing Better Collective’s content and editorial strategy across multiple formats and new markets. Holding an extensive broadcasting background, Anderson has worked as TV host …

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