Affiliate News

The latest affiliate news for the gambling industry

bet365 rebrands affiliate programme to bet365 Partners

bet365 Partners

bet365 has rebranded its affiliate programme to bet365 Partners to recognise how it sees relationships with new and existing advertisers.   The new programme, previously bet365 affiliates, includes features designed to support, inform and enhance the relationship between the operator and its partners. It is available in 20 languages with five products to promote – sports, casino, poker, games and bingo.  …

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Better Collective powers up US vision with $240m buyout of Action Network

SBC News Better Collective powers up US vision with $240m buyout of Action Network

Better Collective AS stated that it has secured the ‘outright leader’s position’ in US sports betting’s media and affiliate landscape, having reached ‘definitive terms’ to acquire the Action Network.  This Monday, Better Collective announced its biggest M&A transaction to date, acquiring all assets of US sports betting publisher Action Network for $240 million (€198m) on a ‘cash and debt-free basis’. …

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Flutter eyes Oddschecker sale as focus shifts to core business growth

Oddschecker

Flutter Entertainment is actively reviewing options to sell its Oddschecker business, as the FTSE100 firm focuses its core operations to strengthen its global sports betting and igaming units  This afternoon, Sky News reported that Flutter had recruited New York investment bank Moelis & Company to advise on the sale of Oddschecker – recognised as UK and Australian betting markets’ leading …

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AskGamblers dispute service to cover sports betting

SBC News AskGamblers dispute service to cover sports betting

Online gambling player community AskGamblers has expanded its customer mediation service to cover sports betting-related disputes.    The Catena Media owned property has operated its ‘AskGamblers casino complaint service’ (AGCCS) since 2009, returning more than $6m to customers in 2020 via settled disputes with operators. Players who seek to resolve a dispute with an AskGamblers accredited sportsbook will be paired …

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IMGL widens global focus with gaming law magazine launch

SBC News IMGL widens global focus with gaming law magazine launch

In recognition of its global focus and growing membership base, the International Masters of Gaming Law (IMGL) has launched a new magazine covering gambling law. Replacing the firm’s previous jurisdiction-based publication, the new IMGL Magazine will be released on a quarterly basis as a digital publication available to members, in addition to non members involved in partnerships with SBC Gaming, …

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Catena notifies investors of a record Q1 opening performance 

SBC News Catena notifies investors of a record Q1 opening performance 

Catena Media has revealed an ‘exceptionally strong opening’ to its 2021 trading, as the company anticipates Q1 2021 revenues to top the €40 million mark.  This morning, the Stockholm-listed affiliate marketing publisher released its Q1 pre-close trading statement, alerting investors that Catena would deliver a record quarterly revenue performance.  Updating investors, Catena estimated that its Q1 adjusted EBITDA will fall …

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Better Collective enhances Swedish status with latest media acquisition

SBC News Better Collective enhances Swedish status with latest media acquisition

Better Collective has strengthened its position in the Swedish market via an acquisition of online sports betting media platform Rekatochklart.com. Agreed at a paying price of €3.8 million and paid in cash, the transaction has enabled Bettor Collective to consolidate the acquired asset into its group accounts, and was completed as an asset purchase from Win & Fun Media Ltd. …

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Jesper Søgaard: Mindway AI underpins Better Collective’s sustainable future

SBC News Jesper Søgaard: Mindway AI underpins Better Collective’s sustainable future

Better Collective has reaffirmed its commitment to developing Mindway AI as the technology to deliver the group’s sustainable objectives in a new era for igaming and sports betting media. Operating as global gaming’s biggest media publisher, Better Collective underlined the importance of building up its safer gambling and risk detection capabilities – as confirmed in its 2020 ‘Better for Bettors’ …

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OneFootball names first national association shareholder

SBC News OneFootball names first national association shareholder

OneFootball has named a trio of new shareholders, with the German Football Association (DFB) becoming the first national federation to take a stake in the business, along with Borussia Dortmund and Tottenham Hotspur entering into multi-faceted partnerships with the football media platform. Through the collaboration, the firm will work with Bundesliga and Spurs stars – such as Harry Kane, Marco …

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Swiss Ringier takes majority stake in Sportal Media Group 

SBC News Swiss Ringier takes majority stake in Sportal Media Group 

Swiss media conglomerate Ringier AG has acquired a majority stake in leading Balkan sports publisher Sportal Media Group, significantly expanding its sports media coverage across developing markets.  The investment follows a successful two-year collaboration which saw the companies launch the joint venture of ‘Ringier Sportal’ for the Romanian sports market. Ringier details that its investment will focus on strengthening  Sportal’s …

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