Affiliate News

The latest affiliate news for the gambling industry

XLMedia maintains 2021 guidance as leadership accelerates transformation goals

SBC News XLMedia maintains 2021 guidance as leadership accelerates transformation goals

XLMedia Plc has cited confidence in delivering on its full-year financial expectations and corporate objectives following positive first-half trading in 2021.   Publishing an H1 trading update (period ending 30 June), the London AIM-listed digital publisher expects to generate interim revenues of $32 million, up 15% on corresponding H1 2020 results of $27.7 million. Corporate performance has been buoyed by the …

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Gambling.com sets initial Nasdaq IPO pricing

SBC News Gambling.com sets initial Nasdaq IPO pricing

Gambling.com Group Limited has announced the pricing of its initial public offering of 5,250,000 ordinary shares offered by the company at $8 per ordinary share. The underwriters of the offering will also have a 30-day option to purchase up to an additional 787,500 ordinary shares from Gambling.com at the initial public offering price, less underwriting discounts, and commissions. The company noted …

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SOFTSWISS’ Affilka celebrates 100 brand partnership milestone

SBC News SOFTSWISS’ Affilka celebrates 100 brand partnership milestone

Affilka, developed by SOFTSWISS, has celebrated a new milestone after integrating 100 brands onto its platform.  Three years on from the affiliate marketing platform’s development, SOFTSWISS noted that there has been a “major increase” in sportsbook and online casino partnerships with the platform over the last six months.  SOFTSWISS said this growth is a reflection of “Affilka’s growing importance in …

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Michael Holm joins Esports Technologies as new affiliate director

SBC News Michael Holm joins Esports Technologies as new affiliate director

Michael Holm has been selected as the new Affiliate Director of Esports Technologies where he will help manage the company’s overall affiliate strategy. In his new role, Holm will take charge of streamlining Esports Technologies’ affiliate platform and leveraging a network of affiliate partners to deliver a strong performance “across multiple markets and across a wide range of products such …

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Affilka signs TruePartners affiliate tracking deal

TruePartners

Affilka, the affiliate tracking platform developed by SOFTSWISS, will be utilised for all casino brands operating under the TruePartners.io affiliate program. The TruePartners program includes more established brands such as TrueFlip.io, TrueFlip.com and Emojino.com, as well as the new brand Lucky Nova. The Affilka platform, said SOFTSWISS, will provide affiliates across these brands with an “easy-to-use, highly customisable affiliate marketing …

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YorMedia merger sees Planet Sport takeover TEAMtalk and Football365

SBC News YorMedia merger sees Planet Sport takeover TEAMtalk and Football365

Digital publisher Planet Sport has moved to bolster its digital sports coverage by merging with Leeds counterpart YorMedia Solutions outright.  The deal sees Planet Sport take ownership of YorMedia’s flagship Football365 and TEAMtalk online football communities as the sports media and betting publisher aims to increase its ‘audience five-fold in the next three years to more than 30 million viewers …

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Raketech expands Spanish vision with Infinileads network buyout

SBC News Raketech expands Spanish vision with Infinileads network buyout

Raketech has acquired Spanish affiliate marketing publisher and lead generation specialist Infinileads SL, in a bid to expand its services for Latin America, Spain and Italy. Marked as an “important strategic milestone”, the acquisition of Infinileads – along with key assests Slotjava.es and Slotjava.it – sees Rakatech enhance its position within several of LatAm’s emerging markets, such as Argentina, Mexico and Peru, in addition to current Infinileads core …

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Flutter agrees £155m sale of Oddschecker to sports disruptor Bruin Capital

SBC News Flutter agrees £155m sale of Oddschecker to sports disruptor Bruin Capital

Flutter Entertainment Plc has this afternoon disclosed that it has agreed to sell its Oddschecker Global Media subsidiary to sports investment fund Bruin Capital for a deal consideration of £155 million.  Issuing a short statement, Flutter revealed that it has secured terms to receive £135 million in cash for Oddschecker, with Bruin agreeing to a further ‘deferred contingent’ of up …

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Raketech secures €15m credit facility to support acquisitions strategy

SBC News Raketech secures €15m credit facility to support acquisitions strategy

Raketech has secured a one-year revolving credit facility with Avida Finans for a total of €15 million, enabling the firm to continue embarking on strategic acquisitions. Interest on the facility – which replaces an existing facility with Swedbank of €10 million – stands at 4.25%, in addition to an annual upfront commitment fee. Furthermore, as well as assisting the firm …

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Better Collective launches revamped Bookmaker Awards 2021

SBC News Better Collective launches revamped Bookmaker Awards 2021

Better Collective AS will host its new ‘Bookmaker Awards’ on September 28 in Amsterdam, recognising the best performing and most rewarding betting brands operating across five European markets. The revamped awards show will reward Europe’s best performing bookmakers, according to the customer feedback collected by Better Collective’s player communities of Betarades (Greece), Speltips.se (Sweden), SpilXperten (Denmark), Zagranie (Poland) and PariuriX …

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