Affiliate News

High flying Catena Media confident of future outlook closing record breaking 2017

Stockholm-listed industry affiliate network Catena Media Plc enters 2018 full of confidence having produced yet another ‘record-breaking performance’for Q4 2017 (period ending 31 December). A strong finish to 2017 trading, saw Catena record Q4 corporate revenues Of €20 million, an increase of 63% on corresponding Q4 2016’s €12.3 million. Updating investors, Catena governance highlighted the firm’s ability to quickly refine …

Read More »

Changing regulatory landscape sees Betway move affiliate program in-house

Seeking to meet new industry regulatory demands placed on advertising and player acquisition, online bookmaker Betway has confirmed that it will move its affiliate marketing program in-house. Updating stakeholders, Betway marketing informs that its decision has been motivated by the substantial regulatory changes within its active operational territories. Moving forward, all Betway third-party marketing partners will now be fully managed …

Read More »

‘Ready for Change’… Digital Fuel unveils GDPR compliant marketing platform

Industry full-service marketing agency Digital Fuel has moved to expand its customer compliance dynamics, by launching a new tailored acquisition platform for the online gambling sector. The platform which will be unveiled at this week’s ‘ICE Totally Gaming’ & ‘London LAC Affiliate’ conferences has been specially developed to meet the rigorous new demands of the European Community’s  ‘General Data Protection Regulation’ …

Read More »

Rank Digital places new compliance demands on affiliate marketing partners

Issuing a corporate statement, Rank Group Plc has announced that it has moved to toughen its affiliate program’s due diligence requirements for new and existing marketing partners, as the operator seeks to meet ‘elevated industry regulatory requirements’. Updating stakeholders, group subsidiary Rank Digital which operates the marketing services of Grosvenor and Mecca digital properties will add a series of new …

Read More »

Breaking Barriers… Better Collective forms bettingexpert API integration with Matchbook

Sports betting affiliate Better Collective has announced an ‘industry first partnership’ with online betting exchange Matchbook (Matchbook.com), which will see its bettingexpert Tipster API integrated within the operator’s platform. The API integration, sees Better Collective and Matchbook form a data collaboration, seeking to inform and engage Matchbook exchange players with detailed objective information on tips and ROI potential of live …

Read More »

Player Control – Game Lounge acquires Slottracker Solutions

Cherry AB affiliate marketing subsidiary unit Game Lounge has confirmed the acquisition of Slottracker Solutions (Slottracker.com) for a total consideration of €1 million. Slottracker.com is a software that allows online casino players to better monitor their playing habits, tracking gameplay information with regards to slot spins, wagers staked and games played. Game Lounge management has agreed to purchase the Slottracker …

Read More »

“Industry leading” LAC 2018 speakers unveiled by iGB Affiliate

Copyright: tzido / 123RF Stock Photo

The line-up of speakers set to feature at next week’s 2018 London Affiliate Conference (LAC), to be hosted at the ExCeL, has been announced by iGB Affiliate. Set to be the biggest in its history, the event is due to welcome in excess of 5,000 delegates, of which it has been stated 3,500 will be affiliates, through its doors. Andor …

Read More »

Income Access launches affiliate programme with German DFS brand

Copyright: harvepino / 123RF Stock Photo

SPORT.Guru, operating under the zero seven gaming umbrella, is to launch a managed affiliate programme with Income Access, utilising the firms software and network to maximise customer acquisition. The new programme is to be managed by Income Access’ in-house affiliate management team, with the SPORT.Guru integration to support affiliate recruitment and overall programme growth by connecting it to an extensive …

Read More »

iGB Affiliate releases LAC 2018 schedule

iGB Affiliate, the leading information provider for the iGaming affiliate industry, has announced the networking schedule for the forthcoming London Affiliate Conference (LAC). Delegates will be provided with an action-packed schedule giving them an opportunity to network with colleagues in the trendy east side of London. Among the highlights are the official opening party at Trade Union, an official UPAYCARD networking …

Read More »

Gambling.com acquires mobile performance marketing network

Gambling.com has announced that its completed the purchase of a mobile performance marketing network for £3m. The developers behind the newly acquired brand, Sabin Brooks and Mike Webb have spent the past four years developing websites and mobile apps that specialise in gambling content for mobile users in a variety of jurisdictions. The network focuses primarily on online casino and sports betting …

Read More »