Affiliate News

The latest affiliate news for the gambling industry

Better Collective appoints Guy Harding to lead global media partnerships

Better Collective

Better Collective A/S has confirmed the appointment of Guy Harding as Senior Director of Group Media Partnerships at the Stockholm-listed global betting and gaming media publisher. An expert in all disciplines related to player acquisition, partnership management, and campaign ROI, Harding joins Better Collective from iGaming media network Legend, where he most recently served as Commercial Director. Updating media, Better …

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Rightlander unveils Intel Go to supply affiliates with ‘strategic advantage’ 

SBC News Rightlander unveils Intel Go to supply affiliates with ‘strategic advantage’ 

Compliance technology provider Rightlander has announced the release of its ‘Intel Go’ solution to support the operation of affiliate teams.  The tool will aim to provide a better understanding and fulfilment of marketing compliance tasks by combining risk data with Return On Investment (ROI) analysis.  Through Intel Go, affiliate teams can mark down potential compliance risks previously recorded by their …

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FairPlay Sports Media acquires Quarter4 to drive BetTech transformation

SBC News FairPlay Sports Media acquires Quarter4 to drive BetTech transformation

FairPlay Sports Media (FPSM) has announced the acquisition of Toronto-based Quarter4 (Q4). Described as a deep-learning neural network specialising in predicting sporting outcomes and providing unique data and content opportunities, ​​this is the first acquisition to be made by FPSM. A Bruin Capital business, the move aligns with FairPlay’s mission to transform the BetTech capabilities of its media network for …

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Huddle welcomes KaFe Rocks Co-Founder Mecan to advisory board

G3 Esports

Feda Mecan, who is the Co-Founder of KaFe Rocks, has announced that he is joining the advisory board of US sportsbook supplier Huddle. Mecan’s journey in gambling can be traced back to 2010 when he worked as a lead under Ladbrokes’ DACH-facing business, with a focus on Germany, Austria and Switzerland.  Fast forward to 2017, Mecan founded his first affiliate. …

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PartnerMatrix adds DeepCI integration to enhanced affiliate marketing 

MioMedia and ReferOn partner up for affiliate success

Gambling affiliate software platform PartnerMatrix has collaborated with DeepCI, the EveryMatrix-owned iGaming affiliate intelligence solution. The partnership will help PartnerMatrix customers strengthen their ability to optimise and boost their campaigns, operations and revenues by using DeepCI’s technology as a new avenue to explore new global markets, pinpoint key publisher traffic, gain comprehensive site ownership insights, and identify high-value pages.  Furthermore, …

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Flashscore exceeds 100 million monthly users in 2023 as Liverpool fixtures reign supreme

Liverpool FC

Flashscore has reported a record-breaking year in 2023 as the sports content app exceeded 100 million active monthly users last year.  The live score and content app counted over 231 billion total views globally last year, marking an uptick of 24% on its mobile app and 16% increase on its desktop website.  Unsurprisingly as the world’s most popular sport, football …

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Better Collective nets unanimous approval of Playmaker €176m buyout

SBC News Better Collective nets unanimous approval of Playmaker €176m buyout

Better Collective A/S inches closer to concluding its acquisition of Playmaker Capital, as the shareholders of TSX-listed sports media group overwhelmingly support the €176m buyout. As disclosed to the Toronto TSX and Copenhagen Børsen, Better Collective has secured investor approval of 99.9% to proceed with its €176m acquisition of Playmaker, first announced on 6 November 2023. In a deal comprising …

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Google AI and SGE: What’s next for affiliates?

SBC News Google AI and SGE: What’s next for affiliates?

Google has begun pushing AI algorithms into its search engine, transforming traditional search results into a Search Generative Experience (SGE).  While still in an experimental stage and available to a limited number of people, Google plans to allow everyone  access to SGE content regardless of where they might be in the world.  SGE will essentially transform the way users look …

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SMH to expand Gazzetta dello Sport across Eurasian markets

SBC News SMH to expand Gazzetta dello Sport across Eurasian markets

SMH Sports, the flagship brand of sports media and management company SMH Global, has become the exclusive licensee of La Gazzetta dello Sport in Eurasia. The company, based in the Georgian capital city Tbilisi, will first take La Gazzetta live in its founding market before launching in other Eurasian countries, highlighting Ukraine as the next country for the outlet. In addition, the launch …

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