Affiliate News

Better Collective stresses importance of responsible gambling

Better Collective, a leading developer of educational platforms in igaming, has stressed the importance of responsible gambling in a recent interview with CasinoBeats. Representing the firm, Philip Lach, Director of Group Brand Sites at Better Collective, proposed plans to class gambling more as entertainment, as opposed to simply a moneymaker.   He said: “There’s a large number of things the …

Read More »

Fast growth Rightlander recruits Andy Parsons as Sales Director

Following a period of significant growth, affiliate compliance and campaign due-diligence software provider Rightlander has confirmed the appointment of Andy Parsons as its first Sales Director. A seasoned IT commercial executive, Parsons has formerly served as an advisor to Rightlander since the company’s launch and now joins the enterprise on a full-time capacity. Updating the market, Ian Sims, Founder of Rightlander, …

Read More »

Strong Q3 trading sees Catena confident of future prospects

Stockholm-listed industry affiliate marketing network Catena Media, continues its strong 2018 trading momentum, detailing double-digit growth across its core metrics and KPIs, as leadership eyes significant future opportunities. Sustaining peak activity across its network following World Cup Russia 2018, Catena details Q3 2018 period revenues of €28 million (Q3 2017), supporting year-to-date corporate revenues €77 million (2017: €46 million). Undertaking …

Read More »

AffiliateINSIDER secures exclusive media partnership for AskGamblers Awards

AskGamblers

AffiliateINSIDER has been confirmed as the exclusive media partner for the AskGamblers Awards 2018, a ceremony designed to recognise the best online casinos over the last year, which will be held in Belgrade on Thursday 17 January, 2019. The company’s founder and CEO Lee-Ann Johnstone, supported by newly appointed marketing manager Natalie Lees, will be making the trip to Serbia …

Read More »

RotoQL makes its US betting play launching BetQL ‘bookie beater’ app

New York-based sports data and insights provider, RotoQL has launched its first B2C sports mobile analytics app – BetQL, seeking to provide sports fans with the best tool to beat the bookmakers. BetQL has been developed to enable sports fans to ‘discover the best value propositions’ across betting markets. The platform seeks to deliver effective data with optimal market/event insights …

Read More »

Industry marketing expert Natalie Lees joins AffiliateINSIDER

AffiliateINSIDER, the multi-faceted business resource for gaming affiliates and operators, has strengthened its team with the appointment of Natalie Lees as Marketing Manager. Lees has joined the company after more than ten years as Head of Marketing and Sales Manager at Intergame, where she worked on the Intergamingi, Intergaming and Intergame publications and websites. Lees has subsequently joined forces with …

Read More »

AffiliateINSIDER delivers practical skills to complement ‘on the job’ training

AffiliateINSIDER

The launch of the bespoke Affiliate Manager Coaching Academy from AffiliateINSIDER means that affiliate managers in the iGaming sector now have an opportunity to access over two decades of affiliate marketing strategies, tactics and expertise. Founded by Lee-Ann Johnstone, the CEO of news, training and events business AffiliateINSIDER, this new academy aids skills development for affiliate managers and graduates entering …

Read More »

AffiliateFEST – Creating a trade body for the affiliate sector

The ‘compliance panel’ at last month’s AffiliateFEST event was one that stoked up a lot of interesting debate from panelists and audience members alike. One intriguing talking point to emerge from it was that of creating an affiliate trade body. Is there room for such a body in an industry that’s so competitive? And what would it actually do? Nick …

Read More »

Rightlander ups compliance dynamics with new PPC Brand & Multi-Geo monitoring tools

Industry affiliate marketing compliance software Rightlander has announced the launch of two new features further safeguarding its client marketing procedures. Rightlander enhances its platform compliance capacity launching its new smart ‘PPC Brand Bidding module’. A tool which scans Google Ads monitoring pay-per-click (PPC) activity related to an operator’s brand terms and key search criteria. The software firm details that it …

Read More »

Raketech targets Finnish sports top spot with UrheiluVeikkaus.com

Industry affiliate marketing network Raketech announces the launch of its latest Nordic property UrheiluVeikkaus.com targeting fast growth within Finland’s lucrative online betting scene. Confirming the launch of UrheiluVeikkaus.com (Finnish translation – SportsBetting.com), Raketech details that it seeks to create Finland’s best and most informative sports betting community. The new portal will serve as Raketech’s flagship brand for Finland, engaging sports …

Read More »