Affiliate News

category for affiliate news

Optival targets app users with new enhanced TBA Version


Optival LTD, a data-first approach performance marketing company and comparison product specialist, has recently launched a new version of its Top Betting Apps (TBA) website, which puts the spotlight on betting apps and all things mobile betting related. As a result of the newly launched version of the TBA site, mobile users can enjoy a more enhanced UX, including better …

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Leadstar Media launches new Italian site


Online gambling affiliate company Leadstar Media has expanded its Italian product portfolio through the launch of new website  It’s the company’s second bookmaker comparison site focused on organic customer acquisitions for the Italian market. Coming just two years after was launched in September 2018, it has been designed specifically to attract Italian players as part of its strategy …

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SBC Summit Barcelona – Digital: Industry marketing awaits its ‘age-gated test’

A deep dive on evolving social media, content and influencer marketing strategies to drive mass audience engagements opened SBC Summit Barcelona – Digital’s day three Marketing & Affiliation track.  An expert panels featuring representatives of media giants Google, Twitter and LadBible underlined that social media content has shown its true depth in reaching audiences during the COVID-19 lockdown, as all …

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Marketing, lotteries and North America take centre stage on SBC Summit Barcelona – Digital day three

SBC Summit Barcelona - Day Three Preview

Affiliates, lotteries and the US market take centre stage on day three of SBC Summit Barcelona – Digital, with a line-up of senior executives ready to share their insights on the future direction of these key areas of the betting & gaming industry.  Following on from the first two days of in-depth insights and high-level discussions at the industry’s largest …

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Jan Möller: How Oddspedia 2.0 caters for all sports fans


Oddspedia has concluded an 18-month project to relaunch its flagship odds comparison portal in “good time” for the return of major global sports events from COVID-19 disruption. Originally launched in 2014, the revamped online portal – localised to languages including German, Portuguese, Spanish and Italian, as well as English – went live on 4 August, less than two weeks before …

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Better Collective cautious on quick recovery as COVID drags growth momentum

Better Collective

Better Collective has highlighted the strength of its digital business model in mitigating the impacts of COVID-19, as widespread sporting cancellations hindered performance during Q2. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. Publishing its interim results for the period 1 April – 30 June, Better Collective noted a 4% decline …

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‘Volatile’ Swedish regulations see Raketech grow global focus

Raketech Group has decreased the dependency of its affiliate publishing network on Swedish coverage, stating that the ‘volatility’ of the market due to the re-regulations has made it ‘challenging to navigate’. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. Publishing its 2020 interim results (period ending 30 June), Raketech revealed that …

Read More » maintains momentum against COVID-19 impacts Group has praised its ability to overcome the challenges posed by the global pandemic, reporting a ‘record performance’ during Q2 2020. Publishing its interim results for the period April – June 2020, declared revenues of €5.69 million, up from €4.42 million in Q2 2019, marking an 29% increase. Total revenue for the six months from January – June …

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Catena lauds ‘record’ Q2 as casino drives performance

Catena Media has praised its resilience and adaptability in navigating the challenges faced by COVID-19 as the group posted a ‘record’ Q2. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. Publishing its interim results for April – June 2020, Catena declared operating revenues of €27.8 million, a 17% increase on Q2 …

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Successful summer leaves Leadstar positive over industry’s recovery

Liverpool's Jordan Henderson celebrates with the Premier League trophy after the Premier League match at Anfield, Liverpool.

Figures coming out of both the UK and Germany have shown positive signs of recovery for the sports betting industry, while the return of top level football in both of these countries produced an immediate upturn in betting-based traffic across the world. That’s according to betting affiliate Leadstar Media, which oversees several products across a variety of global markets including …

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