Affiliate News

The latest affiliate news for the gambling industry, sponsored by bet365

Dan D’Arrigo joins Gambling.com to oversee auditing and nominations

Dan D’Arrigo has joined the Board of Directors at Gambling.com, conducting oversight of its auditing, nominations and governance. His appointment became effective following the firm’s successful completion of an initial public offering on the Nasdaq Global Market on 27 July. The new appointee will serve as Chairperson of the Nominating & Governance Committee and as a member of the Audit …

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Joonas Karhu promoted to Bojoko CEO following management reshuffle

Joonas Karhu will take the reins at Bojoko, an online casino affiliate site, after being selected as the company’s new Chief Executive Officer. The appointment, which comes amid a management reshuffle, will see Karhu step up from his role as Chief Business Officer.  Meanwhile Toni Halonen, the current CEO and co-founder of Bojoko, will move into the newly-created role of …

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PartnerMatrix shares six ‘red flags’ for affiliate marketing fraud

Levon Nikoghosyan, CEO at PartnerMatrix, has shared six of the biggest red flags for affiliate marketing fraud in online gambling, which is estimated to have reached $1.4 billion in 2020.

Levon Nikoghosyan, CEO at PartnerMatrix, has shared six of the biggest red flags for affiliate marketing fraud in online gambling, which is estimated to have reached $1.4 billion in 2020. Writing in a blog post for EveryMatrix, the affiliate marketing platform’s parent company, he advised getting to know the key types of activity that suggest a possible scam. The first is that …

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XLMedia maintains 2021 guidance as leadership accelerates transformation goals

XLMedia Plc has cited confidence in delivering on its full-year financial expectations and corporate objectives following positive first-half trading in 2021.   Publishing an H1 trading update (period ending 30 June), the London AIM-listed digital publisher expects to generate interim revenues of $32 million, up 15% on corresponding H1 2020 results of $27.7 million. Corporate performance has been buoyed by the …

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Gambling.com sets initial Nasdaq IPO pricing

Gambling.com Group Limited has announced the pricing of its initial public offering of 5,250,000 ordinary shares offered by the company at $8 per ordinary share. The underwriters of the offering will also have a 30-day option to purchase up to an additional 787,500 ordinary shares from Gambling.com at the initial public offering price, less underwriting discounts, and commissions. The company noted …

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SOFTSWISS’ Affilka celebrates 100 brand partnership milestone

Affilka, developed by SOFTSWISS, has celebrated a new milestone after integrating 100 brands onto its platform.  Three years on from the affiliate marketing platform’s development, SOFTSWISS noted that there has been a “major increase” in sportsbook and online casino partnerships with the platform over the last six months.  SOFTSWISS said this growth is a reflection of “Affilka’s growing importance in …

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Michael Holm joins Esports Technologies as new affiliate director

Michael Holm has been selected as the new Affiliate Director of Esports Technologies where he will help manage the company’s overall affiliate strategy. In his new role, Holm will take charge of streamlining Esports Technologies’ affiliate platform and leveraging a network of affiliate partners to deliver a strong performance “across multiple markets and across a wide range of products such …

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Affilka signs TruePartners affiliate tracking deal

TruePartners

Affilka, the affiliate tracking platform developed by SOFTSWISS, will be utilised for all casino brands operating under the TruePartners.io affiliate program. The TruePartners program includes more established brands such as TrueFlip.io, TrueFlip.com and Emojino.com, as well as the new brand Lucky Nova. The Affilka platform, said SOFTSWISS, will provide affiliates across these brands with an “easy-to-use, highly customisable affiliate marketing …

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YorMedia merger sees Planet Sport takeover TEAMtalk and Football365

Digital publisher Planet Sport has moved to bolster its digital sports coverage by merging with Leeds counterpart YorMedia Solutions outright.  The deal sees Planet Sport take ownership of YorMedia’s flagship Football365 and TEAMtalk online football communities as the sports media and betting publisher aims to increase its ‘audience five-fold in the next three years to more than 30 million viewers …

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Raketech expands Spanish vision with Infinileads network buyout

Raketech has acquired Spanish affiliate marketing publisher and lead generation specialist Infinileads SL, in a bid to expand its services for Latin America, Spain and Italy. Marked as an “important strategic milestone”, the acquisition of Infinileads – along with key assests Slotjava.es and Slotjava.it – sees Rakatech enhance its position within several of LatAm’s emerging markets, such as Argentina, Mexico and Peru, in addition to current Infinileads core …

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