Affiliate News

XLMedia warns Google rankings could hinder revenues

Affiliate marketing specialist XLMedia has warned that the recent updates to algorithms on Google could hinder the group’s revenue. Publishing a trading update, XLMedia explained that its site demotions within Google were done manually. This was despite it coinciding with search algorithm changes, which were rolled out on 13th January. “On 18 January 2020, the company became aware that a …

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Bragg’s sports media subsidiary GMS gets NJ affiliate approval

GMS

GiveMeSport (GMS), a sports media subsidiary of the Bragg Gaming Group, can now direct users to New Jersey-licensed sportsbook websites after being granted a vendor licence by the New Jersey Division of Gaming Enforcement (DGE). This means that GMS, a publisher which reached over 320 million unique Facebook users and racked up 1.1 billion Facebook video views in 2019, can …

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Catena backs i15Media’s new acquisition phase

Seeking to boost its US market profile and coverage, Stockholm-listed Catena Media confirms that it has entered a strategic arrangement with ‘i15Media’, the media investment vehicle established by Chris Grove and Kendall Saville. Updating the market, Catena governance confirms that it has completed its buyout of i15Media US assets, initially triggered in December 2016. Further to the earn-out, Catena governance …

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Gambling.com strengthens US presence with Indiana launch

Golden Race

The US subsidiary of Gambling.com Group, KAX Media America Inc, has been given the green light to expand into Indiana after it received approval from the Indiana Gaming Commission. The approval means that Gambling.com Group will be authorised to provide services to licensed gaming operators in the state. “Indiana got it right by offering mobile sports betting and the state …

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XLMedia outlines strategy for global expansion for 2020

Affiliate marketing publisher XLMedia has outlined plans to bolster its global expansion strategy as confirmed in a business trading update for the remainder of 2019 and the full year to 31 December 2020. Outlined in the trading update was a number of strategic initiatives that XLMedia looks to pursue following a two month internal review initiated by newly appointed CEO …

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Mindway AI hires Rasmus Kjærgaard as new CEO

Mindway

Mindway AI, a Denmark-based software company which specialises in solutions for the identification of problem gambling behaviour among online bettors, has hired Rasmus Kjærgaard as its new CEO. As of 1 December, he has taken his seat at Mindway AI – a university spin-off by scientists from the Institute for clinical medicine at Aarhus University. It is part-owned by Better …

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Oskar Mühlbach chosen as Raketech CEO

Online affiliate and content marketing provider Raketech has named its chief operating officer Oskar Mühlbach as the new President and CEO, taking over from Michael Holmberg with immediate effect. Mühlbach has played a pivotal role in developing the company’s strategy for future expansion. Prior to his time with Raketech, Mühlbach held a three year tenure at Mr Green, having served …

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CheckdMedia launches Footy Accumulators Betting Hub app

Sports betting affiliate marketing publisher CheckdMedia has launched a new app entitled Footy Accumulators Betting Hub which is hoped will offer relevant betting information to football punters. The new app, which will be powered by both Opta data and tipping from the Footy Accumulators team, will deliver data tools, tipping, price boosts and odds comparison. Adam Patton, Managing Director at …

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TAG Media launches US-Odds.com as first ‘US FTP property’

Industry affiliate marketing and player acquisition agency TAG Media has launched its first US property ‘US-Odds.com’, seeking to engage and educate nascent US betting audiences with free-to-play (FTP) mechanisms. Initially launched for the regulated state of New Jersey, TAG’s new property seeks to become a ‘first of a kind US domain’ merging in-depth bookmaker reviews and pro sport tips with high-definition …

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Better Collective sanctions 4m share sale to fund M&A options

Issuing a corporate filing, the governance of Stockholm-listed Better Collective AS has confirmed its intention to sanction a direct issue of 4 million shares (9% of corporate equity) to secure funds for further M&A activity. Authorisation of the intended share sale was granted by Better Collective investors at the firm’s AGM on 25 April 2019, with the transaction made available …

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