About SBC

SBC Charity Boxing Championship packs a punch for Oliver’s Wish Foundation

SBC Charity Boxing Championship

The first SBC Charity Boxing Championship, in partnership with Oliver’s Wish Foundation, will see some of the biggest names in the gaming industry going toe-to-toe in the ring to raise thousands of pounds for good causes.  This unique black tie event, which is supported by the generous headline sponsors NetEnt and Red Tiger, takes place on 3 April 2020 at …

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SBC welcomes new recruits in readiness for record 2020

SBC new recruits 2020

Media and events organisation SBC (Sports Betting Community) is feeling the benefits of a recruitment drive with six employees starting new roles with the company at the start of the year. With an enhanced event calendar in 2020, SBC has invested strongly in its events team and created two new roles in order to deliver the high quality experience people …

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SBC to strengthen operator relationships with Kelly Kehn appointment

SBC to strengthen operator relationships with Kelly Kehn appointment

SBC has moved to further strengthen its close associations with the world’s leading sports betting and igaming operators with the appointment of Kelly Kehn to the key role of Global Relationships Director. Kehn is highly-regarded in the gaming industry, holding a number of senior positions over the last eight years, most recently as the Co-Founder of All-In Diversity Project, the …

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Operator attendance soars 37% at Betting on Sports

Betting on Sports 2019 Operator CEO panel

The status of the Betting on Sports and CasinoBeats Summit events as the leading forums for international operators was further strengthened by a 37% increase in operator delegates at the 2019 edition. The September events, which were both held at Olympia London, saw representatives of 190 operators based in 36 different countries and serving every major market in the world …

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SBC granted associate membership of The European Lotteries

SBC european lotteries

SBC has been accepted as an associate member of The European Lotteries (EL), as it continues to strengthen its working relationship with the state lotteries sector. The membership of the leading European umbrella organisation of national lotteries has been approved by EL’s Executive Committee and is expected to be fully ratified at the General Assembly in June 2020.  SBC has …

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Ruud Gullit and Kirsty Gallacher to host SBC Awards 2019

Ruud Gullit and Kirsty Gallacher to host SBC Awards 2019

Dutch football great Ruud Gullit and former Sky Sports presenter Kirsty Gallacher have been confirmed as the hosts for the SBC Awards 2019, which take place on 3 December at London’s stylish Battersea Evolution venue.  The event recognises excellence among sports betting and igaming operators, affiliates and suppliers, with the winners set to be announced in front of an audience …

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Hmayak Arakelyan, Digitain: USSD / SMS betting set for a red-letter day in Africa

Africa

In Africa, as with most emerging markets for gambling, it’s vital to get a firm handle on the complexities of this partitioned region writes Hmayak Arakelyan, Digitain’s Regional Director for Africa. For any African operators looking to make a sportsbook leap with a digital upgrade, or simply get started in a fast-moving marketplace, the most fundamental decision has to be selecting the …

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SBC sets new records with Betting on Sports 2019

Betting on Sports 2019

Visitors to last month’s Betting on Sports and CasinoBeats Summit events in London have given it an overwhelming show of support through the post-event survey, in which 99% of respondents said that they would recommend the conference to colleagues.  The feedback from the event has been overwhelmingly positive and the post-event delegate survey found that: 100% of survey respondents are either very likely …

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AGA presents a US Betting Overview: Plans, Progress & Partnerships webinar

SBC AGA US Betting Industry Webinar

The Betting on Sports webinar series resumes on Wednesday October 2 when SBC Americas presents ‘U.S. Betting Industry Overview: Plans, Progress & Partnerships’, an exclusive discussion with the American Gaming Association (AGA). Ahead of the G2E Global Gaming Expo in Las Vegas (October 14-17 2019), the AGA’s Senior Director of Government Relationships, Jessica Feil, will present an in-depth analysis of …

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SBC announces new inductees for Sports Betting Hall of Fame

Sports Betting Hall of Fame 2019

The Sports Betting Hall of Fame will add six new industry pioneers to its roster next month at the Betting on Sports conference. Former Sky Betting & Gaming CEO Richard Flint, Bet365 CEO Denise Coates, Boylesports Founder & CEO John Boyle, former 888 CEO John Anderson, and Playtech PBS CEO Armin Sageder will all be inducted into the Hall of …

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